Maxis Communications

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For the video game development company under Electronic Arts, see Maxis.
Maxis Berhad
Public
Traded as MYX: 6012
Industry Telecommunications
Founded 1993 (Listed in 2009)
Headquarters Maxis Tower, Kuala Lumpur, Malaysia
Area served
Asia (excluding Korea, Japan and Nepal), South America (including Peru and Chile)
Key people
Morten Lundal (CEO) (joined 30 September 2013)
Revenue 8.2 billion MYR (2014) [1]
1.638 billion MYR (2014) [2]
Number of employees
2,901 (2014)
Parent BGSM Equity Holdings Sdn. Bhd.[3]
Website www.maxis.com.my

Maxis Berhad is a communications service provider in Malaysia. Headquartered in Kuala Lumpur, Malaysia, providing a variety of communication products, applications and value added services for consumers, large enterprises and small & medium business owners.

Maxis launched Malaysia’s first 4G LTE network on 1 January 2013. Maxis' high speed internet footprint is one of the largest in Malaysia, and were the first telco to roll out LTE-Advanced technology which offers speeds up to 225 Mbit/s and bring the iPhone, BlackBerry and the Samsung Galaxy line of smartphones to the Malaysian market. Through their partnership with Astro, Maxis now offers fibre internet packages bundled with entertainment, made available to customers at home and on mobile devices. They provide multi-channel customer service; customers are able to reach Maxis service representatives via telephone, web and social media platforms. Maxis Call Centre was awarded the ‘Best of the Best’ honour at the 2012 Customer Relationship Management and Contact Centre (CCAM) Annual Awards, being the only service provider that awards scholarships to children of their own postpaid customers.

Maxis uses the dialling prefixes of "012", "017", "014-2" and "011-2". The majority of the company's stake is owned by billionaire Ananda Krishnan, and the company has about 11.6 million subscribers as of the fourth quarter of 2015.[4]

Coverage, Products, and Services[edit]

As of December 2015, Maxis has 2G coverage of 96% on populated areas, 3G at 92%, 4G LTE at 71% (measured at a minimum -98dBm), 2G & 3G network modernisation at 88%. Maxis claims that its 4G LTE network offers an average speed of 20Mbps outdoor, and 10Mbps indoor, however no 3rd party reference were provided.

Maxis provides a variety of mobile communication products and services. They offer prepaid data plans, postpaid data plans, call and SMS plans, devices, fixed wireless internet, wireless broadband, fibre internet, home voice service, international roaming, MMS, WAP (over both GSM and GPRS) and residential fixed line services.

For business customers, Maxis offer cloud computing, data storage, machine-to-machine services, fixed high speed internet, VSAT services (satellite based communications), call conferencing and a variety of mobile plans. Maxis also provides MyLaunchPad as it's one-stop portal serving content and services such as Sports, Movies, Entertainment, Music & Gaming.

Maxis' most popular service is its prepaid brand Hotlink, which currently serves averagely 8.9 million customers in Malaysia.

There are several high profile celebrities who have signed on as spokespersons for Maxis, including Siti Nurhaliza, the Malaysian reality television show Akademi Fantasia's contestants, along with Jessy Wong The Diva and Arthur the Brave and Fluffy

Maxis was the first company to launch LTE services in Malaysia on 1 January 2013, starting in the Klang Valley region.

Maxis operates 2G GSM/GPRS/EDGE, 3G WCDMA/HSPA+/DC-HSPA, 4G LTE networks.[5][6]

Frequencies used on Maxis network in Malaysia
Frequency Frequency width Protocol Notes
900 MHz (905~915,950~960) 20 MHz GSM/UMTS
1800 MHz (1710~1735,1805~1830) 50 MHz GSM/LTE
2100 MHz (1935~1950, 2125~2140) 2 * 15 MHz UMTS/HSPA
2100 MHz (1920~1935, 2110~2125) 2 * 15 MHz UMTS Spectrum sharing with U Mobile (not nationwide)
2600 MHz (2510~2520, 2630~2640) 2 * 10 MHz LTE
2600 MHz (2500~2510, 2620~2630) 2 * 10 MHz LTE Spectrum sharing with Redtone

Maxis FastTap[edit]

Maxis is also the pioneer of Malaysia's first NFC (Near field communication) service called FastTap. It integrates Touch 'n Go, Visa Wave from Maybank[7] and other banks.

Maxis eBooks[edit]

Maxis introduced its Malaysia's 3rd e-book service called Maxis ebooks (or Maxis ebuuk in its official website and app). The first was eSentral followed by MPH Digital.[8] It was launched on 16 April 2012 and in launch, more than three hundred thousand books were made available in the e-book store, the web, an iPad application or through an Android tablet running Honeycomb or newer.[9][10]

Subscribers[edit]

As of fourth quarter of 2015, Maxis has 11.579 million subscribers. There are 8.520 million revenue generating prepaid subscribers (RGS), 2.8 million postpaid RGS.

There are now 623k MaxisONE plan subscribers with a stable APRU of about MYR150/month.

There are some 8.8 million mobile Internet users. Out of this number, there are 2.8 million 4G LTE users with an average data consumption of 2.3GB a month.

Smartphone users in the network include 76% of postpaid accounts and 67% prepaid. Overall smartphone penetration in the network is at 65%. It postpaid users consume an average 1.8GB a month while prepaid subscribers consume an average 1.3GB a month.

The ARPU of postpaid users in the quarter was RM102. while it was lower for prepaid (Hotlink) at RM39.

Corporate History[edit]

On October 19, 1999, Maxis introduced the popular prepaid brand "Hotlink", which has 9.1 million customers as of March 2015.

In 2002, Maxis acquired TimeCel, a rival mobile service provider, from TimedotCom Berhad. Prior to the purchase, Maxis offered prefix number beginning with 012, and TimeCel 017. Now, subscribers can decide either between the two.

On 27 April 2007, an offer was made to buy out Maxis and privatise the company in preparation for expansions into the Indonesian, Indian, Mexican and Ecuadorian markets. The deal was offered by Ananda Krishnan, who pledged Maxis RM17.46 billion (US$5.1 billion and 4.25 billion) in exchange for all remaining shares of the company. The offer is to be formally made by Usaha Tegas, a company owned by Krishnan, on 3 May 2007, while the Kuala Lumpur Stock Exchange suspends trading of the company's shares until 3 May.[11][12][13][14]

Under the urging of Prime Minister Datuk Seri Najib Tun Razak, Maxis announce that it will re-list the company in Bursa Malaysia on 11 November 2009. The initial public offering, which constitute 30% of the company and involve its Malaysian operations, will raise at least MYR 11.7 billion.[15]

On September 2013, Maxis prepaid, Hotlink launched it's #Hotlink plan, which is basically the first telecommunications company to offer free internet services on cellular networks, Hotlink calling it "Free Basic Internet" which offers download speeds up to 64kbit/s and which the management says is enough for checking Facebook, Twitter and Wikipedia on mobile optimised sites and also essentially eliminating data overage charges which as previously implemented at MYR 0.10/10KB.[16]

Majority Stakeholders[edit]

Maxis Communications is part of Ananda Krishnan's business empire. In 1996, the company launched Malaysia's first three satellites; MEASAT 1, 2 and 3. The fourth satellite, MEASAT 1R, was damaged during transport to the launch site and is currently under reconstruction.

Saudi Telecom Company bought a 25% stake of Maxis.

See also[edit]

References[edit]

  1. ^ http://maxis.my/ar2014/overview.html#performed/1
  2. ^ http://www.bursamarketplace.com/index.php?ch=ch_themarket&pg=pg_tm_stocksss&ac=2509
  3. ^ http://maxis.my/ar2014/images/download/pdf/other_information.pdf
  4. ^ http://www.malaysianwireless.com/2016/02/maxis-lost-377k-subscribers-in-4q15-lower-mobile-internet-users
  5. ^ http://new.maxis.com.my/content/dam/maxis/en/about-maxis/investors/financial-results/pdf/4th-quarter-2013/4th-quarter-2013-financial-results.pdf
  6. ^ http://www.skmm.gov.my/Spectrum/Spectrum-Allocation-List/Spectrum-Allocation/Mobile-Services.aspx
  7. ^ Soyacincau (19 April 2009). "Maxis introduces FastTap NFC Service". Retrieved 19 April 2009. 
  8. ^ Liau Yun Qing (13 April 2012). "M'sian operator launches online bookstore". ZDNet. Retrieved 16 April 2012. 
  9. ^ "Time to turn to ebooks". The Star. 16 April 2012. Retrieved 16 April 2012. 
  10. ^ Official website of Maxis ebuuk
  11. ^ E-Ling, Liaw (30 April 2007). "Malaysia's Maxis Receives Takeover Bid From Parent". The Wall Street Journal. Retrieved 30 April 2007. 
  12. ^ "Cara Daftar Paket Internet Smartfren Terbaru 2014". Cekkuota. 5 February 2014. Retrieved 5 February 2014. 
  13. ^ Azman, Syed (30 April 2007). "UPDATE 5-Malaysian tycoon to buy out telco Maxis". Reuters. Retrieved 30 April 2007. 
  14. ^ "Announcement: Cara Daftar Paket Internet Simpati Loop 12GB February 2014". info cek kuota internet. 5 April 2014. Retrieved 5 February 2014. 
  15. ^ "Maxis to raise RM11.7bil via IPO". The Star. 29 October 2009. 
  16. ^ http://www.lowyat.net/2013/09/hotlink-introduces-new-hotlink-that-comes-with-free-unlimited-mobile-data-removes-pay-per-use-charges/

External links[edit]