Mazda Demio

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Mazda Demio
2014 Mazda2 (DJ) Genki hatchback (2015-08-07) 01.jpg
Manufacturer Mazda
Also called Mazda2
Production 1996–present
Body and chassis
Class Supermini
Layout Front-engine, front-wheel-drive
Predecessor Mazda 121
Autozam Revue

The Mazda Demio is a supermini manufactured and marketed globally by Mazda since 1996, currently in its fourth generation. The Demio is marketed prominently as the Mazda2 and under previous nameplates including Mazda 121, Mazda Metro and Ford Festiva Mini Wagon. The fourth generation sedan is currently marketed in the United States as the Scion iA and in Canada, Mexico, and Puerto Rico as the Toyota Yaris.

The third generation Demio earned the 2008 World Car of the Year title,[1] while the fourth generation was awarded the 2014–2015 "Japanese Car of the Year".[2]


Originating with the introduction of the Mazda 121 in 1987, this B-segment small car was based on the Mazda D-platform. Ford also used a version of the first-generation DA 121 known as the Ford Festiva. Mazda later released the Autozam Revue in 1990 with the next generation of the D-platform DB. It was redesigned for January 1993, still based on the same DB platform. Kia also built versions of the DA and DB, both for itself and for Ford's sale as Ford Aspire in the United States which Kia sold as the Pride and Avella.

First generation (DW; 1996–2002)[edit]

First generation (DW)
2000-2002 Mazda 121 (DW Series 2) Shades Metro hatchback 02.jpg
Also called Mazda 121
Ford Festiva Mini Wagon
Production 1996–2002
Assembly Hiroshima, Japan (Hiroshima Plant)
Valencia, Spain (Ford Spain)
Bogotá, Colombia (CCA)
Body and chassis
Body style 5-door hatchback
Layout Front-engine, front-wheel-drive
Platform Mazda DW platform
Related Ford Fiesta
Engine 1.3 L I4 (gasoline)
1.5 L I4 (gasoline)
Wheelbase 2,390 mm (94.1 in)
Length 3,800 mm (149.6 in)
Width 1,670 mm (65.7 in)
Height 1,535 mm (60.4 in)

When it came to redesigning the Revue, Mazda came up with a tall hatchback, minivan-esque package (the Revue was already over 1,500 mm (59.1 in) tall). Introduced in a time full of negative press coverage, the Demio became a surprise hit for Mazda in Japan, and also foreshadows the current crop of B-segment minivans such as the Opel Meriva, Fiat Idea and the Renault Modus.

A concept model previewing the DW series, called the Mazda BU-X was shown in 1995.[3]

At its introduction in 1997, it won the Automotive Researchers' and Journalists' Conference Car of the Year award in Japan.

Production of the new Demio started in July 1996 (sold as the 121 outside Japan) used the DW platform. Ford retailed a version in Japan as the Ford Festiva Mini Wagon. In 1998, the Mazda logo was changed from the previous logo to the current logo. The Demio was updated in 1999 with a revised exterior, cabin air filtration, retuned automatic transmission, and available DSC due to a 2002 redesign.


  • 1.3 L B3-ME I4 (1996–1998)
  • 1.5 L B5-ME I4 (1996–1998)
  • 1.3 L B3E I4, 61 kW (82 hp)/ 108 N·m (80 lb·ft) (1999–2001)
  • 1.5 L B5E I4, 74 kW (99 hp)/ 127 N·m (94 lb·ft) (2000–2001)


The original DW model was produced in Mazda's Colombia plant as "Mazda Demio" until the end of 2007, when it was replaced by the DE model.

Second generation (DY; 2002–2007)[edit]

Second generation (DY)
Mazda Demio 011.JPG
Also called Mazda 2
Production 2002–2007
Assembly Hiroshima, Japan (Hiroshima Plant)[4]
Valencia, Spain (Ford Spain)
Body and chassis
Body style 5-door hatchback
Layout Front-engine, front-wheel-drive or four-wheel-drive[nb 1]
Platform Mazda DY platform
Related Ford Fiesta
Ford Fusion
Engine 1.3 L ZJ-VE I4 (gasoline)
1.5 L ZY-VE I4 (gasoline)
1.25 L MZI C2 I4 (gasoline)
1.4 L MZI C4 I4 (gasoline)
1.6 L MZI C6 I4 (gasoline)
1.4 L I4 MZ-CDTi (diesel)
Transmission 5-speed manual
4-speed automatic
Wheelbase 2,490 mm (98.0 in)
Length 3,925 mm (154.5 in)
Width 1,680 mm (66.1 in)
Height 1,530 mm (60.2 in)
Curb weight 1,080 kg (2,381 lb)

The Demio was redesigned in 2002 on the DY platform. The Demio name continued in Japan, while the rest of the world dropped 121 and other names in favor of Mazda 2. Since debut, 2 has been well received by the market pushing its Japanese domestic sale to as high as 7th place.

2002–2004 Mazda 2 (DY) Genki (Australia)

The badge-engineered Ford version, the Ford Fusion, is no longer made, as Ford began importing the Ford Fiesta on the Global Ford B3 platform which is based[citation needed] on Mazda's DY platform.[5] The car is produced for Europe at a Ford plant in Valencia, Spain.[citation needed]

All Demios come with ABS and EBD, and stability control is optional. An innovative feature offered in Japan is e-4WD, a hybrid car-type system which uses an electric motor to power the rear wheels of this front wheel drive vehicle when needed. In the Demio, this system is used only as a traction aid, not for increased fuel economy as in most other vehicles.

Three trim levels were available in Japan, each targeted by Mazda at a different demographic:

  • Cozy for single women with special paint colors and an optional canvas sunroof
  • SPORT is for young men
  • Casual focuses on young families

In Europe, trim levels were S, TS and TS2. The TS and TS2 were renamed Antares and Capella in 2004. The Japanese 1.3 and 1.5 gasoline engines are not available, but Ford's 1.25-liter 16 valve Sigma engine is used, and Mazda's 1.4 (in engine block is pressed Ford Motor CO) and 1.6 gasoline, plus Fords 1.4 TDCi diesel are offered, but called 1.4 CDTi by Mazda. (Virtually all the engine parts are interchangeable with the 1.4 Diesel versions of the Ford Fiesta and Ford Fusion of the same period).

The Mazda 2 is sold with a variety of Z-family engines:

Mazda Demio:

  • 1.3 L ZJ-VE I4 91 PS (67 kW; 90 hp) at 6000 rpm, 12.6 kg·m (124 N·m; 91 lb·ft) at 3500 rpm
  • 1.5 L ZY-VE I4 113 PS (83 kW; 111 hp) at 6000 rpm, 14.3 kg·m (140 N·m; 103 lb·ft) at 4000 rpm

Mazda 2:

  • 1.25 L MZI C2 70 PS (51 kW; 69 hp) at 5700 rpm, 110 N·m (81 lbf·ft) at 3500 rpm
  • 1.4 L MZI C4 80 PS (59 kW; 79 hp) at 5700 rpm, 124 N·m (91 lbf·ft) at 3500 rpm
  • 1.6 L MZI C6 100 PS (74 kW; 99 hp) at 6000 rpm, 146 N·m (108 lbf·ft) at 4000 rpm
  • 1.4 L MZ-CDTi Diesel 68 PS (50 kW; 67 hp) at 4000 rpm, 160 N·m (120 lbf·ft) at 2000 rpm

In 2004 Mazda introduced the Verisa in Japan. The Verisa is based on the Demio but targeted further upmarket. This version of the Mazda 2 takes 108mm PCD, four-stud wheels, the same as the Ford Fiesta, Fusion and Escort, though with a slightly different offset.[citation needed]

Third generation (DE; 2007–2014)[edit]

Third generation (DE)
Mazda Demio 303.JPG
Also called Mazda 2
Mazda 2 Jinxiang
Production May 2007 – July 2014
Assembly Hiroshima, Japan (Hiroshima Plant)
Nanjing, China
Rayong, Thailand (AAT, 2009–)
Bogotá, Colombia (CCA)<br / Jakarta, Indonesia (Mazda Motor Indonesia, 2010–2014)
Tehran, Iran (Bahman Group, 2011–)
Nui Thanh, Quang Nam, Vietnam (Vietnam Motors, 2011–)[6]
Body and chassis
Body style 3 and 5-door hatchback
4-door sedan
Layout Front-engine, front-wheel-drive
Platform Mazda DE platform
Related Ford Fiesta
Engine 1.3 L ZJ-VE I4 (gasoline)
1.5 L ZY-VE I4 (gasoline)
1.4 L Y4 I4 (diesel)
1.6 L Y6 I4 (diesel)
Transmission 4-speed automatic (4F27E)
5-speed manual
CVT automatic
Wheelbase 2,490 mm (98.0 in) (2007–2010)
2,492 mm (98 in) (2011–)
Length 3,885 mm (153.0 in) (hatchback, 2007–2010)
3,895 mm (153.3 in) (Genki)
3,950 mm (156 in) (2011–, hatchback)
4,270 mm (168.1 in) (sedan)
Width 1,695 mm (66.7 in)
Height 1,475 mm (58.1 in) (hatchback)
1,480 mm (58.3 in) (sedan)
Curb weight 1,038 kg (2,288.4 lb) (hatchback)
1,053 kg (2,321.5 lb) (sedan)

Initial release[edit]

The third generation Demio is built on the new DE platform, which Ford also used for the 2008 Ford Fiesta. It deploys light weight material and reduces the overall dimensions of the car.

The vehicle was unveiled in 2007 Geneva Motor Show.[7][8]

The lead designer for the new model was Ikuo Maeda, who was later promoted to Head of Design at Mazda in 2009.[9]

Japanese version[edit]

Sales of production vehicles began on 5 July 2007 at Mazda, Mazda Enfini and Autozam dealers.[10]

European version[edit]

The vehicle was unveiled in 2007 Geneva Motor Show,[11][12] and later in 2007 Shanghai International Motor Show.[13]

Mazda 2 three-door hatchback (2008)[edit]

A three-door variant was released for the European market in 2008. Engine choices include the MZR 1.3-liter and 1.5-liter gasoline, MZ-CD 1.4-liter common-rail turbo diesel. In some EU Member States like the Netherlands, there is the option to buy the gasoline car in bi-fuel LPG version from the factory. This model was unveiled at the 2008 Geneva International Motor Show.[14][15]

North American version[edit]

The North American version of the Mazda 2 was unveiled at the 2009 LA Auto Show,[16] and later in 2010 Canadian International Auto Show,[17] making it Mazda's first subcompact in North America since the 323 was discontinued in the United States in 1994 (1995 in Canada). The Mazda 2 became available in July 2010 for a starting price of $13,980 USD. The only engine available is the 1.5-liter, 100-horsepower four-cylinder matched to a 5-speed manual or 4-speed automatic transmission.[18]

The Mazda 2 received a "Good" rating from the Insurance Institute for Highway Safety in frontal crashes, "Acceptable" for side crashes, "Good" for roof strength, and "Acceptable" for rear crash protection.[19]

Chinese version[edit]

The Chinese model of the Mazda 2 in five-door hatchback body style was unveiled at the 2007 Guangzhou Motor Show.[20] A Chinese four-door sedan model of the Mazda 2 was unveiled at the same event,[21] with sales beginning in January 2008.[22]


The sedan version is built in Thailand and China and sold only in Southeast Asia, Australia and the Caribbean.


Model Years Engine type Power, torque@rpm
Gasoline engines
1.3L (Miller Cycle) 2007– 1,349 cc (82.3 cu in) I4 (ZJ-VEM) 90 PS (66 kW; 89 hp)@6000, 120 N·m (89 lb·ft)@4000
1.3L MZR (Low Power) 2007– 1,349 cc (82.3 cu in) I4 (ZJ-VE MZR) 75 PS (55 kW; 74 hp)@6000, 121 N·m (89 lb·ft)@3500
1.3L MZR (ZJ-VE) 2007– 1,349 cc (82.3 cu in) I4 (ZJ-VE) 87 PS (64 kW; 86 hp)@6000, 124 N·m (91 lb·ft)@3500
1.3L MZR 2007– 1,349 cc (82.3 cu in) I4 (ZJ-VE MZR) 86 PS (63 kW; 85 hp)@6000, 122 N·m (90 lb·ft)@3500
1.5L MZR (ZY-VE) 2007– 1,498 cc (91.4 cu in) I4 (ZY-VE) 103 PS (76 kW; 102 hp)@6000, 140 N·m (103 lb·ft)@4000
1.5L MZR 2007– 1,498 cc (1.5 L; 91.4 cu in) I4 (ZY-VE MZR) 102 PS (75 kW; 101 hp)@6000, 137 N·m (101 lb·ft)@4500
Diesel engines
1.4L MZ-CD 2007– 1,399 cc (1.4 L; 85.4 cu in) I4 turbo (Y4) 68 PS (50 kW; 67 hp)@4000, 160 N·m (118 lb·ft)@2000
1.6L MZ-CD 2009– 1,560 cc (1.6 L; 95.2 cu in) I4 turbo (Y6) 90 PS (66 kW; 89 hp)@4000, 212 N·m (156 lb·ft)@1750


Transmission choices include a five speed manual, a four speed automatic, a CVT (only available in Japan and Hong Kong) or a CVT with a sport mode featuring seven simulated ratios (only available in Japan).[23][24][25]


A digital fuel gauge has been introduced. Stability control will not be standard in the Mazda 2 range but is available (except it is standard on all models in Australia). There are three trim levels available for the new 2 range, the first is known as the Neo which is the base model. It comes standard with air-conditioning and 15-inch steel wheels, though side air bags, 16-inch alloy wheels and a sports body kit come as standard on the range topping Genki.[26]


The vehicles were built in Ujina Plant No.1 (U1) in Hiroshima, with additional Mazda 2 began at the Ujina Plant No.2 (U2) in June 2007.[27] Additional vehicles were built in Hofu, Japan.[28]

Chinese models were built in Changan Ford Mazda Automobile's Nanjing plant at the end of October 2007.[29]

Asia-Pacific region models were produced by AutoAlliance Thailand Co., Ltd. beginning in 2009.[30][31] Mazda 2 local assembly in Vietnam began on 21 October 2011 at Nui Thanh, Quang Nam plant owned by Vina Mazda Automobile Manufacturing Co., Ltd.[32][33] Mazda 2 local assembly in Vietnam began on 21 October 2011 at the Nui Thanh, Quang Nam plant owned by Vina Mazda Automobile Manufacturing Co., Ltd.[32][33]


A month after sales of Japanese models began 15,000 units were sold, with the top 3 selling models featuring Sunlight Silver Metallic, Metropolitan Grey Mica and Icy Blue Metallic body colors, and Spirited Green Metallic body among the top 5.[34]

Production in Japan reached 100,000 units at the end of January 2008.[35][36]

In August 2010, it is reported that 400,000 units has been sold in Europe, Australia and Japan.[37]

2011 update[edit]

Japanese models[edit]

Updated models include premium seat upholstery, black meter panel, silver instrument panel garnish, expanded exterior body colors including Burgundy Red Mica, standard trip computer. The 15C (with CVT), 13C-V and 13C (with a four-speed electronically controlled automatic transmission) models include Mazda's eco-lamp. Sport, 15C, 13C-V and 13C (with e-4WD) model grades include new three-point seatbelt and headrest on the second-row center seat as standard equipment. SPORT model includes 16-inch alloy wheels.

The 13-SkyActiv model includes the first SkyActiv engine, a 1.3-liter with 83 hp (62 kW) and 83 lb·ft (113 N·m), intelligent-Drive Master (i-DM), CVT transmission, 14-inch alloy wheels, Aquatic Blue Mica exterior body color option, dynamic stability control with brake assist, traction control.

Preorders of the new model began on 9 June 2011,[38][39] while sales of the new model began on 30 June 2011.[40][41]

The Demio 13-SkyActiv was nominated for Car of The Year Japan 2012.[42]

2011 SEMA concepts (2011)[edit]

Turbo2 is a concept car with MAZDASPEED3 MZR 2.3-liter Direct Injection Spark Ignition (DISI) turbo engine, HR coil over suspension kit, Corksport sway bars and customized Brembo front brakes with 13-inch ventilated and slotted rotors, shiny black 17-inch OZ Racing wheels with Yokohama ADVAN Neova 215/40R17 performance tires, Sonic White tri-coat body colour with Brilliant Black on the lower panels, wheel arches, side skirts and lower front fascia; bright green and neon yellow graphics and trim pieces; Katzin black leather seats featuring Baracuda Yellow perforated leather inserts and Sunrise Yellow seat piping, Star West floor mats, AiM Pista MXL digital racing performance and data acquisition display.

3dCarbon Mazda 2 includes 3dCarbon/Air Design body kit manufactured in high-pressure polyurethane injection molding (a front air dam, side skirts, a rear lower diffuser and Mazda 2 Touring-spec upper rear spoiler), Spirited Green Metallic body color with vinyl graphic design by Sticky Fingers Design, darkly tinted windows, 3M Color Stable Metal-Free Window Film on side and rear windows, front windshield with 3M Crystalline Nanofilm, Eibach Springs Pro-Kit, 18-inch FIVE:AD S6:F Gunmetal wheels with Yokohama 215/35R18 tires.

The vehicles were unveiled in 2011 SEMA show.[43]

Demio EV (2012–)[edit]

This is a limited (100 leased units) production electric vehicle for Japanese market. It included 346-Volt 20kWh lithium-ion battery with 200 km (124 mi) driving range. Leasing began in October 2012.[44][45] 70 percent of Mazda2 BEV owners said they weren't happy with the 124-mile range of their electric car, even though they never needed more.[46]

Prototype Range Extender for EV (2013)[edit]

The range extender was a version of the Mazda 2 prototype electric car with a 0.33-liter rotary engine, lithium-ion batteries, 75 kW electric motor driving front wheels and 10-liter fuel tank.[46] This would double the range of the Demio EV, meeting Japanese requirements that the fuel tank and engine not provide more range than the electric motor.

Fourth generation (DJ; 2014–present)[edit]

Fourth generation (DJ)
2014 Mazda 2 Neo - Snowflake White (15196979373).jpg
Also called Mazda2
Mazda2 Demio (Israel, sedan)[47]
Scion iA (United States, sedan)[48]
Toyota Yaris (Canada, sedan)[49]
Toyota Yaris R (Mexico/Puerto Rico, sedan)[50]
Production 2014–present
Assembly Hōfu, Yamaguchi, Japan
Jakarta, Indonesia (Mazda Motor Indonesia, 2014–present)
Rayong, Thailand (AAT)
Salamanca, Guanajuato, Mexico[51]
Body and chassis
Body style 5-door hatchback
4-door sedan
Layout Front-engine, front-wheel-drive
Related Mazda CX-3
Engine 1.3 L SkyActiv-G I4 (gasoline)
1.5 L SkyActiv-G I4 (gasoline)
1.5 L SkyActiv-D I4 (diesel)
Transmission 6-speed SkyActiv-MT manual
6-speed SkyActiv-Drive automatic
Wheelbase 2,570 mm (101.2 in)
Length 4,060 mm (159.8 in) (Hatchback)
4,320 mm (170.1 in) (Sedan)
Width 1,695 mm (66.7 in)
Height 1,495 mm (58.9 in) (Hatchback)
1,470 mm (57.9 in) (Sedan)
Curb weight 1,025 kg (2,259.7 lb) (Hatchback)
1,045 kg (2,303.8 lb) (Sedan)
1,280 kg (2,821.9 lb) (EV Hatchback)

Reports of a new generation of the Mazda Demio emerged in 2013[52][53] for a 2014 launch, with some manufacturing at the new Mazda plant in Mexico.[51][54] The Mazda Hazumi Concept model (designed to preview the future Mazda 2 models) was unveiled at the 2014 Geneva Motor Show,[55] and in April 2014 the development mule of the new generation Demio was undergoing testing in Germany, covered in camouflage.[56][57][58]

Mazda2 Genki hatchback (Australia)

In July 2014, Mazda officially revealed photos of the fourth generation Demio hatchback,[59] and production began at Mazda's Hōfu plant.[60] The sedan version debuted at the Thailand International Motor Expo in November 2014.[61][62]

The fourth generation is based on a variation of Mazda's CX-5 platform, rather than Ford's DE platform used on the Ford Fiesta,[63] and features greater length, wider front and rear tracks, decreased interior room for rear-seat occupants and less front head and legroom.[64]

In October 2014, the Demio was awarded the 2014–2015 "Car of the Year" by the Japan Car of the Year Committee.[2]

Despite the North American variant being manufactured in Mexico, Mazda USA announced that the Mazda2 hatchback will not be sold in the US market, except in Puerto Rico, due to low sales of the previous generation model. The sedan variant, however, will be marketed in the US by Toyota as the Scion iA.[65]

For the Canadian market, the DJ series Mazda2 was confirmed at the 2015 Montreal International Auto Show, however its launch was postponed to early 2016 to allow Mazda Canada focus on the launch of the CX-3 and the redesigned MX-5. On 16 November 2015, Mazda Canada decided to not launch the 2 because they found the car not suitable for the market as well a shift towards subcompact crossovers. However, as in the US, the sedan variant is marketed as the Toyota Yaris sedan.[66]

Engines and transmission[edit]

The Mazda2 uses Mazda's SkyActiv-Drive automatic and SkyActiv-MT manual gearboxes,[67] as well as stop-start technology ("i-STOP" turns the engine off when the car is stationary) and a brake energy regeneration system ("i-ELOOP" uses braking to charge a capacitor for all car electronics, in place of an alternator charging a battery).[67]

The Mazda2 will initially be offered with a 1.5-liter gasoline engine and a 1.5-liter diesel engine – the SkyActiv-D 1.5 diesel engine debuted at the 2014 Geneva Motor Show.[55] The gasoline engine will be available with 74 bhp, 89 bhp or 113 bhp, while the diesel will produce 104 bhp.

Wankel electric version[edit]

Driving Canada stated in June 2014 that Mazda's future was to introduce electric vehicles, starting with an electric Demio.[68][69] The magazine repeated this soon after, implying a statement by Mazda Australia Managing Director Martin Benders, and said that it would not be revealed at the new Mazda2's global launch. Both described a car based on the rotary-powered range-extender technology that was recently trialed in the outgoing Mazda2. The Electric Vehicle would be a series hybrid, or "Extended Range Electric Vehicle" (EREV), meaning that the electric motor would drive the car, and a generator would only charge the battery.

The 1280 kg car would have a 200 kg, 20kWh lithium-ion battery pack, powering a 75 kW/150Nm electric motor. The prototype range extender incorporates a 28 kW rotary engine generator, a lightweight (100 kg) downsized (330cc) single-rotor Wankel engine, and Driving Canada specified a 20 kW Wankel engine for the new release. It would be mounted on its side under the car's boot (trunk) via three mounting points (eliminating vertical vibration), and in the prototype testing showed the rotary engine was over 5dBa quieter at the same revs than an equivalent gasoline or diesel piston engine.

A 10-liter fuel tank that can be filled with gasoline, butane, or propane would almost double the EV range (to 380 km). Range extended EVs in Japan and many US states[citation needed] can not receive incentives if they use a tank size which would provide more than double the EV-only range.

Scion iA and Toyota Yaris sedan[edit]

In November 2012, Toyota announced that the next generation Yaris sedan will be manufactured alongside the Mazda2 at Mazda's Mexico plant. The new car will be marketed in the US as the Scion iA, which made its debut at the April 2015 New York International Auto Show. Visually, the Scion iA distinguishes itself from the Mazda2 with a different front bumper and grille design. The Scion iA will be the marque's first four-door sedan[48][70][71][72] and the first model not to be built in Japan. This will be the only variant of the Mazda2 (DJ) to be sold in the US.[65]

In the United States, the Scion iA sold 7,605 units in 2015.[73] On 3 February 2016, Toyota announced the phase out of the Scion brand. The Scion iA is one of the cars that will continue to be produced with a Toyota badge beginning with the 2017 model year.[73]

In Canada, the Yaris features a 106 hp (79 kW), 1.5-liter four-cylinder engine with both six-speed manual and automatic transmission options. Standard-equipped features are plenty, and include power-adjustable heated exterior mirrors, keyless entry, cruise control, power windows and power door locks.[74][75] This is the only variant of the Mazda2 (DJ) sold in Canada.

In Mexico, the car will be sold as the Toyota Yaris R and marketed alongside the Belta-based Yaris sedan.[76] The car will have also the same features as the Canadian model and it will be sold in three versions.[77] However unlike the Canadian version and the Scion iA, the Yaris R does not feature cruise control nor a pre-collision warning system, and it is the only version of the rebadged sedan which has a leather steering wheel. The Scion iA is also sold in Puerto Rico as the Toyota Yaris R, due to the popularity of the previous generation Yaris sedan, which was discontinued.[78]


  1. ^ Only for the second generation in Japan.


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External links[edit]

  • Official websites