|Also called||Mazda 121 (1996–2002)|
|Body and chassis|
|Platform||Mazda D platform|
|Predecessor||Ford Festiva/Mazda 121|
|Successor||Mazda2 (DJ) (renamed to)|
The Mazda Demio (マツダ・デミオ, Matsuda Demio) is a subcompact/supermini/B-segment small car manufactured by Mazda since 1996. While sold across four generations in the domestic Japanese market, the Demio nameplate was rarely used outside of Japan, where it was usually called the Mazda2. The Demio nameplate was retired in 2019 as Mazda changed over to "Mazda2" for their home market as well.
The Demio is built on the Mazda D platform and was preceded by two other small cars based on the platform: the Ford Festiva (designed and built by Mazda for Ford and also sold as the Mazda 121) that was introduced in 1986 on the DA platform and the Revue (sold by Mazda's Autozam marque) introduced in 1990 on the DB platform. The Mazda Demio added the DW ("W" for wagon) platform in 1996. The name "Demio" is derived from Latin meus to show possession, which in many Romance languages has become "mio."
The first generation Demio was sold as the Ford Festiva Mini Wagon in some markets.
First generation (DW; 1996)
|First generation (DW)|
|Also called||Mazda 121|
Ford Festiva Mini Wagon
|Assembly||Hiroshima, Japan (Hiroshima Plant)|
Valencia, Spain (Ford Spain)
Bogotá, Colombia (CCA)
|Body and chassis|
|Body style||5-door hatchback|
|Platform||Mazda DW platform|
|Wheelbase||2,390 mm (94.1 in)|
|Length||3,815 mm (150.2 in)|
|Width||1,670 mm (65.7 in)|
|Height||1,535 mm (60.4 in)|
When it came to redesigning the Revue, Mazda came up with a tall hatchback, minivan-esque package (the sedan-only Revue was already over 1,500 mm (59.1 in) tall). Introduced in a time full of negative press coverage, the Demio became a surprise hit for Mazda in Japan, and also foreshadowed the current crop of B-segment minivans such as the Opel Meriva, Fiat Idea and the Renault Modus.
A concept model previewing the DW series, called the Mazda BU-X was shown in 1995.
At its introduction in 1997, it won the Automotive Researchers' and Journalists' Conference Car of the Year award in Japan.
Production of the new Demio started in July 1996 (sold as the 121 outside Japan and Europe) used the DW platform. Ford retailed a version in Japan as the Ford Festiva Mini Wagon. In 1998, the Mazda logo was changed to the current logo. The Demio was updated in 1999 with a revised exterior, cabin air filtration, retuned automatic transmission, and available DSC. The original Demio was replaced in 2002.
- 1.3 L B3-ME I4 (1996–1999)
- 1.5 L B5-ME I4 (1996–1999)
- 1.3 L B3E I4, 83 PS (61 kW)/ 108 N⋅m (80 lb⋅ft) (1999–2002)
- 1.5 L B5E I4, 100 PS (74 kW)/ 127 N⋅m (94 lb⋅ft) (2000–2002)
The original DW model was produced in Mazda's Colombia plant as "Mazda Demio" until the end of 2007 when the DE model replaced it.
Second to fourth generations (2002–2019)
Beginning with the 2002 second generation Demio, export models received "Mazda2" badging. The third generation appeared in early 2007, followed by a fourth generation in September 2014. Mazda continued to call the car Demio in its home market (and some select export markets) until the nameplate was retired in favor of the global moniker in September 2019.
- "World Car of the Year Awards". World Car Awards. 2008. Archived from the original on 17 March 2018. Retrieved 18 March 2016.
- De Guzman, Marcus (13 October 2014). "All-new Mazda2/Demio wins the Japanese Car of The Year award". Autoindustriya.com. Retrieved 13 October 2014.
- "Mazda Style: 25 Years of Design". WorldCarFans. 15 May 2006. Retrieved 11 February 2016.
- "The World Says Goodbye to the Mazda Demio". CarGuide.ph. 18 July 2019. Retrieved 18 July 2019.
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