The McAfrika was a burger sold by McDonald's in Norway and "traded" as a Limited Edition Olympic Games Burger. It attracted significant public criticism as a result of its name and the timing of its launch.
The McAfrika was released in 2002, just as a major famine was occurring in southern Africa. The name of the burger was immediately criticized for being grossly insensitive, especially since it was released in Norway, one of the richest nations in the world.
Norwegian Church Aid and the Norwegian Red Cross, which were both conducting humanitarian operations in southern Africa at the time, said that McDonald's decision was insensitive, crass and ill-considered. Linn Aas-Hansen said that "it's inappropriate and distasteful to launch a hamburger called McAfrika when large portions of southern Africa are on the verge of starvation." CARE Norway demanded that McDonald's withdraw the burger. In particular, Norwegian Church Aid protested the McAfrika burgers by giving out "catastrophe crackers" to customers entering Norwegian McDonald's outlets.
Support for McDonald's came from the organization African Youth in Norway who appreciated Africa name being used in a positive manner instead of as a continent of war and poverty.
McDonald's did not withdraw the burger, instead offering it until September 2002, just as planned in its campaign. However, as a conciliatory gesture, it allowed aid agencies to put up posters and donation boxes in McDonald's restaurants where the McAfrika was being sold. Furthermore, McDonald's spokesperson Margaret Brusletto apologized for the timing of the launch, saying "We acknowledge that we have chosen an unfortunate time to launch this new product."
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