McFarland & Company
|Country of origin||United States|
|Headquarters location||Jefferson, North Carolina|
|Key people||Robert Franklin, Rhonda Herman|
|Publication types||academic and adult nonfiction, scholarly journals|
|Nonfiction topics||pop culture, sports, military history, transportation, chess, medieval studies, literary criticism, librarianship|
|No. of employees||About 50|
McFarland & Company, Inc. is an independent book publisher of primarily academic and adult nonfiction based in Jefferson, North Carolina. Its president and editor-in-chief is Robert Franklin, who founded the company in 1979. McFarland employs a staff of about 50, and as of 2017 had published approximately 5,100 titles. For much of its history, McFarland has focused on small print runs, of about 600 copies per book.
McFarland & Company mainly focuses on selling to libraries. The publisher utilizes direct mailing to connect with enthusiasts in niche categories. The company is known for its sports literature, especially baseball history, as well as books about chess and film. According to the Mountain Times, McFarland publishes about 275 scholarly monograph and reference book titles a year.
List of scholarly journals
- Base Ball: A Journal of the Early Game
- Black Ball: A Journal of the Negro Leagues
- Clues: A Journal of Detection
- Journal of Information Ethics
- North Korean Review
- Roark, Fawn (September 30, 2004). "McFarland President To Speak At Entrepreneurial Conference". Mountain Times. Retrieved March 22, 2017.
- "Company History". McFarlandBooks.com. McFarland & Company. Retrieved March 22, 2017.
- "McFarland & Company Announces Promotion". Mountain Times. March 31, 2005. Retrieved March 22, 2017.
- Slide, Anthony (2010). "A Publishing Phenomenon that Begins and Ends with Scarecrow Press". Film History. 22 (3): 300–301. doi:10.2979/fil.2010.22.3.298. Retrieved 23 March 2017.
The initial print run for a book in the Filmmakers series, and, for that matter, most if not all Scarecrow titles, was six hundred copies. A similar print run has been the norm at McFarland and Greenwood Press.
- Slide, Anthony (2010). "A Publishing Phenomenon that Begins and Ends with Scarecrow Press". Film History. 22 (3): 304. doi:10.2979/fil.2010.22.3.298. Retrieved 23 March 2017.
McFarland [...] books were primarily aimed at the library market. It was a mail order publisher with no interest in bookstore sales, but unlike its major competitor, virtually from the start all of its books were typeset.
- Martinez, Amy (March 1, 2012). "Amazon.com Trying to Wring Deep Discounts from Publishers". Seattle Times. Retrieved December 13, 2013.
- Slide, Anthony (2010). "A Publishing Phenomenon that Begins and Ends with Scarecrow Press". Film History. 22 (3): 305. doi:10.2979/fil.2010.22.3.298. Retrieved 23 March 2017.
Most film scholars, students and buffs would assume that McFarland’s main thrust has been towards film book Publishing [but] it is the largest publisher of military memoirs and baseball-oriented titles. It is also rich in books on women’s, African-American, and gender studies, on U.S. history, and is proud of its automotive line. It also boasts of being the most prestigious publisher of historical and reference books on chess.
- "VP Celebrates 25 Years at McFarland". Mountain Times. December 13, 2007. Retrieved December 13, 2013.
- "Journals". McFarlandBooks.com. McFarland & Company. Retrieved March 23, 2017.