McKenzie River Corporation

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McKenzie River Corporation
Industry Beverages
Founded 1987
Headquarters San Francisco, CA, USA
Owner Minott Wessinger

McKenzie River Corporation is a beverage marketing firm based in San Francisco, CA. Founded in 1987 by Minott Wessinger with the help of his father, Fred Wessinger, the McKenzie River Corporation has launched a number of successful beverage products to the US market.[1]

History[edit]

Minott Wessinger began the McKenzie River Corporation (named for the McKenzie River in central Oregon), previously known as McKenzie River Partners, to follow in the footsteps of his great-great grandfather, Henry Weinhard, the Pacific Northwest brewing pioneer.[2] Wessinger is a part of a family tradition of brewing which began in 1856.[3]

In 1991, the corporation was sued by the Attorney General of New York over advertisements allegedly directed at underage minority children. The suit was settled out of court. It was also fined and temporarily shut down by the Bureau of Alcohol, Tobacco and Firearms.[4]

Products[edit]

Miller purchase[edit]

On August 14, 2006, Miller Brewing announced it had completed the purchase of Sparks and Steel Reserve brands from McKenzie River Corp. for $215 million. Miller had been producing both products prior to this purchase.[9]

References[edit]