McKenzie River Corporation

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McKenzie River Corporation
Industry Beverages
Founded 1987
Headquarters San Francisco, CA, USA
Owner Minott Wessinger

McKenzie River Corporation is a beverage marketing firm based in San Francisco, CA. Founded in 1987 by Minott Wessinger with the help of his father, Fred Wessinger, the McKenzie River Corporation has launched a number of successful beverage products to the US market.[1]


Minott Wessinger began the McKenzie River Corporation (named for the McKenzie River in central Oregon), previously known as McKenzie River Partners, to follow in the footsteps of this great-great grandfather, Henry Weinhard, the Pacific Northwest brewing pioneer.[2] Wessinger is a part of a family tradition of brewing which began in 1856.[3]


  • Sparks – Sparks was one of the first alcoholic energy drinks to enter the US beverage market, launching in early 2001.[4]
  • Howling Monkey Energizing Elixir – Howling Monkey is a caffeinated energy drink that was introduced 2007.[6]
  • "Air", a first Sparkling Alcohol Water, was launched the summer of 2012. Air has 4% alcohol by volume and is currently available a number of flavors.

Miller Purchase[edit]

On August 14, 2006, Miller Brewing announced it had completed the purchase of Sparks and Steel Reserve brands from McKenzie River Corp. for $215 million. Miller had been producing both products prior to this purchase.[8]