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McKids Clothing Store in Hong Kong Shopping Centre Mall

McKids was a chain of clothing stores marketed to children and operated by the McDonald's Corporation through a partnership with Sears.[1][2][3] In July 1987, Sears began selling the McKids line of children's clothing.[1] In December 1988, Sears opened the first 7 free-standing McKids stores.[1][4] In early 1991, all 47 free-standing McKids stores were closed.[5] The McKids line of clothing continued to be sold at Sears stores.[5] In 1997, McKids clothing began to be sold exclusively at Wal-Mart.[6] McDonald's exclusivity agreement with Wal-Mart ended at the end of 2003, and in 2004 the McKids brand was launched internationally, with 15 stores being opened in China.[6][7][8]


  1. ^ a b c "Sears to Open McKids Stores". 10 August 1988. Retrieved 23 November 2014.
  2. ^ "Sears, Mcdonald's Cook Up New Clothes Line -- Mckids". Chicago Tribune. Retrieved 23 November 2014.
  3. ^ Sears History - 1988-1992, Sears Canada. Archived January 17, 2013, at the Wayback Machine
  4. ^ Agnes Torres Al-Shibibi, "The New Kids' Store On The Block Makes Shopping Into Child's Play", Orlando Sentinel, April 8, 1989. Accessed September 29, 2015
  5. ^ a b Marianne Taylor, "Mckids Leaving Toyland", Chicago Tribune, January 11, 1991. Accessed September 29, 2015
  6. ^ a b "McDonald's Revives McKids, Closes Redbox - Chiefmarketer". Chiefmarketer. Retrieved 23 November 2014.
  7. ^ "Burger giant plans clothing range", BBC News, March 25, 2004. Accessed September 29, 2015
  8. ^ Liz Clarke, "McDonald's Goes for Gold With Olympic Sponsorships", Washington Post, August 17, 2004; Page E01. Accessed September 29, 2015

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