Media.net

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Media.net is a contextual ad network which reaches more than 100 million US desktop users.[1] The company reported a revenue of 232 million USD for the year 2015 and manages more than 450 million USD of managed ad spend. On August 22, 2016, a Chinese consortium led by Beijing-based Miteno acquired Media.net for 900 million USD.[2][3] The deal is said to be the third largest ad tech acquisition ever.[2]

More than 90% of Media.net’s total revenue comes from the US. The company has seven offices worldwide, including global headquarters in Dubai, and US headquarters in New York City.[2]

History[edit]

Media.net was founded by the executive of India`s Directi group of companies. Media.net tied up with the Yahoo! Bing Network to enable publishers to increase advertising revenue.[4] Media.net has since been touted as an effective alternative to Google Adsense. In terms of market cap,the company ranks 5th in the world & in terms of revenue generated Media.net stands out on the 2nd position after Google Adsense.

Media.net was originally started by Divyank Turakhia, a serial entrepreneur from India. He started the company back in 2010 with only 20 employees. Within just 6 years, it has grown to 800+ employees with 6 offices in USA, UAE, Switzerland, India and became a leading player in the display ad industry.

Several leading publishers and MNCs including Forbes, WebMD, NY Times, USA Today, Good HouseKeeping, Martha Stewart, Cosmopolitian etc. use Media.net ads on their websites.

References[edit]

  1. ^ "comScore Ranks the Top 50 U.S. Digital Media Properties for February 2016". comScore. Retrieved 2016-06-25.
  2. ^ a b c Munford, Monty. "Chinese Consortium Acquires Media.Net For $900 Million in 3rd Largest Ever AdTech Deal". Forbes. Retrieved 2016-08-22.
  3. ^ Mannes, John. "Media.net acquired for $900M in mega ad-tech deal". TechCrunch. Retrieved 2016-08-22.
  4. ^ "Yahoo! Bing Network Contextual Ads powered by Media.net". contextualads.yahoo.net. Retrieved 2016-06-25.