Media Research Center

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Media Research Center
Media Research Center logo.png
FoundedOctober 1, 1987
FounderL. Brent Bozell III
Type501(c)(3) nonprofit[1]
FocusReporting allegations of liberal media bias
Location
MethodEditorials, online newsletters, reports, conservative activism
Key people
Tim Graham, Rich Noyes, Brent Baker
Websitemrc.org

The Media Research Center (MRC) is a politically conservative content analysis organization based in Reston, Virginia, founded in 1987 by L. Brent Bozell III. Its stated mission is to "expose and neutralize the propaganda arm of the Left: the national news media."[2]

The MRC has received financial support from several sources, including the Bradley, Scaife, Olin, Castle Rock, Carthage and JM foundations, as well as ExxonMobil.[3][4][5] It has been described as "one of the most active and best-funded, and yet least known", arms of the modern conservative movement.[6]

Foundation and funding[edit]

L. Brent Bozell III founded the Media Research Center in 1987.

Bozell and a group of other young conservatives founded the MRC on October 1, 1987. Their initial budget was at US$339,000.[2] Prior to founding the MRC, Bozell was the chairman of the National Conservative Political Action Committee; he resigned from that position a month before establishing MRC.[7]A wealthy donor whose name has been kept anonymous helped set up the MRC.[8] The MRC has received financial support from several foundations, including the Bradley, Scaife, Olin, Castle Rock, Carthage and JM foundations.[3] It also receives funding from ExxonMobil due to its skepticism on Climate Change.[4][5][9]


As of its 2015 reporting to the IRS, the organization had revenue approaching $15 million and expenses in excess of $15 million. Mr. Bozell's salary during this year was reported as close to $345,000, with nearly $122,000 in additional compensation from the organization and related organizations.

Projects[edit]

Reports on the media[edit]

From 1996 to 2009, the MRC published a daily online newsletter called CyberAlert written by editor Brent Baker. Each issue profiles what he perceives as biased or inaccurate reports about politics in the American news media.[10] Prior to CyberAlert, MRC published such reports in a monthly newsletter titled MediaWatch,[11] from 1988 to 1999.[12] Media analysis articles are now under the banner BiasAlert.[13] Media analysis director Tim Graham and research director Rich Noyes regularly write Media Reality Check, another MRC publication documenting alleged liberal bias.[14] Notable Quotables is its "collection of the most biased quotes from journalists".[2] In Notable Quotables, editors give honors such as the "Linda Ellerbee Awards for Distinguished Reporting" based on the former CNN commentator, who Bozell considered "a liberal blowhard who has nothing to say".[15] Other features on its website include the weekly syndicated news and entertainment columns written by founder Bozell.

MRC staff members have also written editorials and books about their findings of the media. Bozell has written three books about the news media: And That's the Way it Isn't: A Reference Guide to Media Bias (1990, with Brent Baker); Weapons of Mass Distortion: The Coming Meltdown of the Liberal Media (2004); and Whitewash: How The News Media Are Paving Hillary Clinton's Path to the Presidency (2007, with Tim Graham). Research director Rich Noyes has also co-authored several published books.[16]

MRC Business[edit]

In 1992, the MRC created the Free Market Project to promote the culture of free enterprise and combat what it believes is media spin on business and economic news. That division recently changed its name to the Business & Media Institute (www.businessandmedia.org) and later to MRC Business and is now focused on "Advancing the culture of free enterprise in America." BMI's advisory board included such well-known individuals as economists Walter Williams and Bruce Bartlett, as well as former CNN anchor David Goodnow. BMI is led by career journalist Dan Gainor, a former managing editor at CQ.com, the website for Congressional Quarterly. It released a research report in June 2006 covering the portrayal of business on prime-time entertainment television during the May and November "sweeps" periods from 2005. The report concluded that the programs, among them the long-running NBC legal drama Law & Order, were biased against business.[17] Another report of the BMI accused the networks of bias in favor of the Gardasil vaccine, a vaccine intended to prevent cervical cancer.

CNSNews.com[edit]

Bozell founded CNSNews.com (formerly Cybercast News Service) in 1998 to cover stories he believes are ignored by mainstream news organizations.[18] CNSNews.com provides news articles for Townhall.com and other websites for a subscription fee. Its leadership consists of president Brent Bozell and editor Terry Jeffrey. Under editor David Thibault, CNSNews.com questioned the validity of the circumstances in which Democratic Rep. John Murtha received his Purple Hearts as a response to Murtha's criticisms of the U.S. War in Iraq. The Washington Post and Nancy Pelosi have commented that this approach is similar to the tactics of the Swift Vets and POWs for Truth, which opposed John Kerry's candidacy in the 2004 election.[19]

NewsBusters[edit]

In the summer of 2005, Media Research Center launched NewsBusters, a website "dedicated to exposing & combating liberal media bias," in cooperation with Matthew Sheffield, a conservative blogger involved in the CBS Killian documents story. NewsBusters is styled as a rapid-response blog site that contains posts by MRC editors to selected stories in mass media.[20] Although the site is advertised chiefly as a conservative site, it frequently defends Neoconservatives as well.[21] Not only does the site highlight journalists it deems are liberally biased, but also non-journalists (writers, musicians, producers, scientists, etc.) who they perceive have liberal viewpoint.[22][23][24][25] In addition to conventional media outlets, NewsBusters has attacked Wikipedia over perceived liberal bias in its John Edwards discussion pages.[26]

MRC Culture[edit]

In October 2006, the MRC created the Culture and Media Institute, the mission of which is "to advance, preserve, and help restore America's culture, character, traditional values, and morals against the assault of the liberal media."[27] Robert H. Knight was the institute's first director. MRC VP Dan Gainor is now in charge of that department. In 2018, the MRC started a new project in the Culture Department to monitor online censorship of conservatives called MRC TechWatch.

MRCTV[edit]

MRC sponsors MRCTV (formerly Eyeblast),[28] a conservative-leaning YouTube-like video-hosting site.[29]

Viewpoints[edit]

In its mission to show that there is a "strident liberal bias" [30] in the national news media, the MRC has produced a number of their own analyses and has offered as evidence the claims that news reporters use the "conservative" or "Republican" label to describe conservatives more often than they label liberals or Democrats. They have also said that when politicians are involved in scandal, their party affiliation is brought up more often when they are Republican than Democrat; for example, they have said that Senator Robert Packwood's Republican affiliation was brought up in most reports about his sexual scandals, but Representative Gary Condit's Democratic affiliation was ignored when he had the same problem,[31] that the media is sympathetic to Communism or "dictators",[32][33] that media coverage of global warming is biased in favor of environmentalism,[34] and that the media focuses on covering the negative side of the Iraq War. In 1999, the MRC reported that the network news programs on ABC, CBS, and NBC largely ignored Chinese espionage in the United States during the Clinton administration.[35]

Beyond news media, MRC also publishes research about entertainment television. Reports it released from 1993 to 1995 claimed that such programs made more references to religion each later year, most of which became more favorable.[36] In 2003, the MRC urged advertisers to pull sponsorship from The Reagans, a miniseries about President Ronald Reagan to be shown on CBS. The network later moved the program to its co-owned premium cable network Showtime.[37]

The MRC has also long been a critic of the video game industry, arguing that there is a link between violent videogames and real-world violence; in this capacity, they (along with the Parents Television Council, a subsidiary) were invited to President Donald Trump's 2018 summit on video games and gun violence.[38][39]

MRC released a report in 2007 claiming that the network morning shows devoted more airtime to covering Democratic presidential candidates than Republican ones for the 2008 election. Producers for such shows criticized the MRC's methodology as flawed.[40] During the 2008 US presidential election, MRC released a report that claimed that the vast majority of news stories about Democratic presidential candidate Barack Obama had a positive slant.[41] MRC president Bozell praised MSNBC for having David Gregory replace Chris Matthews and Keith Olbermann as political coverage anchor beginning September 8, 2008, but MSNBC president Phil Griffin disputed the statements by Bozell and others who have accused the network of liberal bias.[42]

In March 2010, About.com named MRC one of the top 20 conservatives to follow on Twitter.[43]

Bozell was an outspoken critic of Donald Trump during the 2016 Republican primaries, describing him as "the greatest charlatan of them all", "a “huckster” and “shameless self-promoter”.[8] He said, "God help this country if this man were president."[8] After Trump clinched the Republican nomination, Bozell attacked the media for their "hatred" of Trump.[8] Politico noted, "The paradox here is that Bozell was once more antagonistic toward the president than any journalist."[8] Bozell singled out Jake Tapper for being "one of the worst offenders" in coverage of Trump, however several senior MRC staff told Politico that they considered Tapper a model of fairness.[8]

Criticism[edit]

Extra!, the magazine of the progressive media watch group FAIR, criticized the MRC in 1998 for selective use of evidence. MRC had said that there was more coverage of government death squads in right-wing El Salvador than in left-wing Nicaragua in the 1980s, when Amnesty International stated El Salvador was worse than Nicaragua when it came to extrajudicial killings. Extra! also likened a defunct MRC newsletter, TV etc., which tracked the off-screen political comments of actors, to "Red Channels, the McCarthy Era blacklisting journal."[44]

Journalist Brian Montopoli of Columbia Journalism Review in 2005 labeled MRC "just one part of a wider movement by the far right to demonize corporate media", rather than "make the media better."[45]

On December 22, 2011, Media Research Center president Bozell appeared on Fox News and suggested U.S. President Barack Obama looks like a "skinny ghetto crackhead",[46][47][48] reacting to MSNBC's Chris Matthews' assertions that Newt Gingrich "looks like a car bomber" with "no media backlash."

The Media Research Center has also faced scrutiny over the group's $350,000 purchase in 2012 of a Pennsylvania house that a top executive had been trying to sell for several years. [49]

On June 31, 2013, Media Research Center president Bozell appeared on Fox News to defend a Fox interview in which Fox journalists conducted almost no research into the background of Reza Aslan to prepare for its interview with him, and its putative biases.[50]

Progressive media watchdog group Media Matters for America has repeatedly criticized the MRC, charging they view the media "through a funhouse mirror that renders everything--even the facts themselves--as manifestations of insidious bias".[51]

When the Media Research Center bestowed an award named for William F. Buckley to Sean Hannity, Bret Stephens wrote a column in The New York Times in which he lamented, "And so we reach the Idiot stage of the conservative cycle, in which a Buckley Award for Sean Hannity suggests nothing ironic, much less Orwellian, to those bestowing it, applauding it, or even shrugging it off. The award itself is trivial, but it’s a fresh reminder of who now holds the commanding heights of conservative life, and what it is that they think."[52]

See also[edit]

References[edit]

  1. ^ "Media Research Center, Inc. - GuideStar Profile". Retrieved October 9, 2018.
  2. ^ a b c "About the MRC". MRC. Retrieved March 9, 2018.
  3. ^ a b "MRC funders". Media Matters. Retrieved November 22, 2011.
  4. ^ a b Webster, Ben (July 19, 2010). "Oil giant gave £1 million to fund climate sceptics; ExxonMobil broke its pledge to halt payments Oil giant gave £1m to fund climate change sceptics". The Times. London (UK). p. 1.
  5. ^ a b "Put a Tiger In Your Think Tank". Mother Jones. Retrieved 2018-03-08.
  6. ^ ALBERTA, TIM (26 April 2018). "The Deep Roots of Trump's War on the Press". politico. Retrieved 26 April 2018.
  7. ^ "Conservative Official Resigns". The New York Times. Associated Press. September 1, 1987. Retrieved August 3, 2008.
  8. ^ a b c d e f "The Deep Roots of Trump's War on the Press". POLITICO Magazine. Retrieved 2018-04-27.
  9. ^ News, A. B. C. (2007-01-08). "Report: Big Money Confusing Public on Global Warming". ABC News. Retrieved 2018-08-12.
  10. ^ Baker, Brent. "CyberAlert". Media Research Center. Retrieved March 15, 2009.
  11. ^ Queenan, Joe (August 5, 1991). "The Media's Wacky Watchdogs". Time. p. 1. Archived from the original on December 1, 2008.
  12. ^ "MediaWatch". Media Research Center. Archived from the original on January 25, 2009. Retrieved March 15, 2009.
  13. ^ "BiasAlert Archive". Media Research Center. Archived from the original on March 17, 2012. Retrieved June 8, 2011.
  14. ^ "Media Reality Check". MRC. Retrieved July 26, 2008.
  15. ^ Queenan, Joe (August 5, 1991). "The Media's Wacky Watchdogs". Time. p. 2. Archived from the original on December 1, 2008.
  16. ^ "Rich Noyes". MRC. Archived from the original on June 19, 2008. Retrieved August 1, 2008.
  17. ^ Ahrens, Frank (June 23, 2006). "On TV, There's a Killer Corporate Image Problem". The Washington Post. p. D1.
  18. ^ Hafner, Katie (June 18, 1998). "New Conservative News Site Will Fill a Void, Founder Says". The New York Times. Retrieved July 28, 2008.
  19. ^ Kurtz, Howard; Murray, Shailagh (January 14, 2006). "Web Site Attacks Critic of War". The Washington Post. p. A5.
  20. ^ Krepel, Terry (September 22, 2005). "NewsBusted". ConWebWatch. Retrieved March 15, 2009.
  21. ^ Finkelstein, Mark (July 19, 2006). "Take the Anti-Neo-Con Test: Who Said It – Matthews or Buchanan?". NewsBusters.org. Retrieved August 13, 2010.
  22. ^ Meister, Pam (October 29, 2009). "Leftist Rocker John Mellencamp: First Amendment More of a 'Collective' Thing". NewsBusters.org. Retrieved August 13, 2010.
  23. ^ "George Soros". NewsBusters.org. Archived from the original on August 15, 2010. Retrieved August 13, 2010.
  24. ^ Sheffield, Greg (October 29, 2009). "Barbara Streisand: Psychoanalyst Extraordinaire". NewsBusters.org. Retrieved August 13, 2010.
  25. ^ Shepherd, Ken (October 29, 2009). "Ted Turner: China's Population Control Scheme Is Not 'Draconian'". NewsBusters.org. Retrieved August 13, 2010.
  26. ^ P.J. Gladnick (July 28, 2008). "Wikipedia Disallows Any Mention of Alleged John Edwards Scandal". NewsBusters.org. Retrieved August 13, 2010.
  27. ^ "MRC Launches Culture & Media Institute". MRC.org. Retrieved January 21, 2018.
  28. ^ "About Eyeblast". Eyeblast.tv. Archived from the original on February 17, 2009. Retrieved January 21, 2018.
  29. ^ On a shoestring, Web videos reshaping race, Jim Rutenberg, The New York Times, June 30, 2008.
  30. ^ "About Media Research Center". Archived from the original on January 28, 2007. Retrieved September 23, 2008.
  31. ^ Anonymous (July 16, 2001). "CyberAlert -- 07/16/2001 -- Bush Stole Election". MRC.org. Retrieved January 21, 2018.
  32. ^ "Megaphone for a Dictator". MRC. May 9, 2002. Archived from the original on May 16, 2008. Retrieved August 1, 2008.
  33. ^ Garvin, Glenn (May 13, 2002). "Conservative Group Attacks CNN Over Its Cuba Coverage". The Miami Herald. Archived from the original on December 27, 2004.
  34. ^ "Clamoring for Kyoto: The Networks' One-Sided Coverage of Global Warming". MRC. May 7, 2001. Archived from the original on July 4, 2008. Retrieved August 1, 2008.
  35. ^ Sperry, Paul (May 10, 1999). "TV's blackout on China spying". Investor's Business Daily. Archived from the original on November 9, 1999.
  36. ^ Suman 1997, p. 119
  37. ^ "CBS pulls Reagan miniseries". CNN. Associated Press. November 5, 2003. Archived from the original on June 19, 2008.
  38. ^ Price, Dawnthea. "Trump's Video Game Summit Looks Like a Farce Before It's Even Happened". Slate Magazine. Retrieved 2018-03-08.
  39. ^ Siddiqui, Sabrina (8 March 2018). "Culture crusaders: who's who in Trump's gun violence roundtable". the Guardian. Retrieved 2018-03-08.
  40. ^ Bauder, Davis (August 29, 2007). "Study: Democrats Get More A.M. Airtime". The San Francisco Chronicle. Associated Press. Retrieved March 15, 2009.
  41. ^ Kurtz, Howard (August 20, 2008). "Conservative Group Finds Networks Positive on Obama". The Trail. Retrieved September 10, 2008.
  42. ^ "MSNBC shifts Matthews, Olbermann". MSNBC. September 8, 2008. Retrieved September 10, 2008.
  43. ^ "Top Conservatives to Follow on Twitter". About.com. Retrieved January 21, 2018.
  44. ^ "Meet the Myth-Makers". Extra!. FAIR. July–August 1998.
  45. ^ Montopoli, Brian (March 23, 2005). "Propaganda Clothed as Critique". Columbia Journalism Review. Retrieved July 15, 2011. False equivalence is at the very root of MRC’s beliefs.
  46. ^ Shaw, Lucas (December 23, 2011). "Barack Obama: Now He's a Skinny, Ghetto Crackhead?". Reuters. Retrieved December 23, 2011.
  47. ^ Poor, Jeff (December 23, 2011). "Brent Bozell: Obama 'might' look like a 'skinny ghetto crackhead'". The Daily Caller. Retrieved December 24, 2011.
  48. ^ Keneally, Meghan (December 23, 2011). "Fox News commentator calls Obama a 'skinny, ghetto crackhead' on air". Daily Mail. Retrieved December 24, 2011.
  49. ^ Jacobs, Ben. "The Media Research Center's Strange Investment". The Daily Beast. Retrieved March 21, 2015.
  50. ^ "Fox News Thinks Fox News Did a Great Job With That Reza Aslan Interview". Slate. Retrieved July 31, 2013.
  51. ^ Welsch, Pete (2005-05-11). "MRC studies that "prove" media's "liberal bias" collapse under scrutiny". Media Matters for America. Retrieved 2008-08-01.
  52. ^ Stephens, Bret. "Conservatives Go Third ‘I’ Blind." New York Times. July 6, 2017. July 6, 2017.

Further reading[edit]

External links[edit]