Media consultant

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A media consultant is a marketing agent or public relations executive that is hired by businesses or political candidates to obtain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a business, organization, or individual. In politics, media consultants create advertisement campaigns to plant a desired image in the minds of voters.

Top consulting firms such as Bain,[1] McKinsey & Company,[2] and Boston Consulting Group[3] have media, technology, and entertainment practices. Media consultants at management consulting firms seek to address issues facing the industry such as strengthening operational efficiency, brand strategy, digital media strategies, and business technology.

Media consultants are often employed by B2C businesses to help them manage their media agency relationships and audit their advertising spend. According to the World Federation of Advertisers Survey of the global advertisers, companies like ID Comms, Ebiquity, Accenture and 23 Media Audits are recognised as the major suppliers of media consulting.

It is also used to describe a person or company that enables media organizations to develop their businesses. An example where a consultant would be needed is a company that is moving its print business online.

Social Media[edit]

Many consultants have entered the area of social media. A social media consultant's work involves advising clients on developing online media campaigns. These campaigns typically include the use of video, blogs, forums and other features commonly seen on social networking sites.[4]

These consultants also assist companies with managing their online presence on blogs and popular social networking sites such as Facebook, Myspace, Google+ and Twitter. Increasingly, the more engaged companies are in social media the more valued their brands are.[5][6]

Digital marketing[edit]

Search Engine Optimization (SEO) is the active practice of improving aspects of your website so that commercial search engines (such as Google, Bing, and Yahoo) can find and display your Web pages in the results when they’re relevant to a searcher’s query as stated by Digital.gov part of the U.S. General Services Administration. Marketing related decisions are no longer guided just by hypothesis and past experience. Influential marketing ideas are now determined by analytics and big data. By utilizing past data and predictive analytics, businesses can now generate better return on investment and provide insights that can lead to effective business strategies and decisions within an organization as stated by Forbes.[7]

References[edit]

  1. ^ "Media consulting / Media consultants". bain.com. Retrieved 2016-09-05.
  2. ^ "How we help clients | Media & Entertainment". McKinsey & Company. Retrieved 2016-09-05.
  3. ^ "Media & Entertainment Consulting". bcg.com. Retrieved 2016-09-05.
  4. ^ "Archived copy". Archived from the original on 2013-03-18. Retrieved 2013-04-08.CS1 maint: archived copy as title (link)
  5. ^ 2009. Engagement db: Ranking the Top 100 Global Brands, Ben Elowitz and Charlene Li
  6. ^ How a digital business consultant can improve your bottom line http://sauldie.org/digital-business-consultant/
  7. ^ "The Debate Over Search Engine Optimization". Blue Crest Media. 2019-11-14. Retrieved 2019-12-10.