Media cross-ownership in the United States
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Media cross-ownership is the ownership of multiple media businesses by a person or corporation. These businesses can include broadcast and cable television, film, radio, newspaper, magazine, book publishing, music, video games, and various online entities. Much of the debate over concentration of media ownership in the United States has for many years focused specifically on the ownership of broadcast stations, cable stations, newspapers and websites.
- 1 Owners of American media
- 2 History of FCC regulations
- 3 Local content
- 4 Media consolidation debate
- 5 See also
- 6 References
Owners of American media
Recent media mergers in the United States
Over time the amount of media merging has increased and the amount of media outlets have increased. That translates to fewer companies owning more media outlets, increasing the concentration of ownership. In 1983, 90% of US media was controlled by fifty companies; today, 90% is controlled by just six companies.
The "Big Six"
|The Big Six||Media Outlets||Revenues (2014)|
|Comcast||NBCUniversal (a joint venture with General Electric from 2011 to 2013), NBC and Telemundo, Universal Pictures, Focus Features, 26 television stations in the United States and cable networks USA Network, Bravo, CNBC, The Weather Channel, MSNBC, Syfy, NBCSN, Golf Channel, Esquire Network, E!, Cloo, Chiller, Universal HD and the Comcast SportsNet regional system. Comcast also owns the Philadelphia Flyers through a separate subsidiary.||$69 billion|
|The Walt Disney Company||Holdings include: ABC Television Network, cable networks ESPN, the Disney Channel, A&E and Lifetime, approximately 30 radio stations, music, video game, and book publishing companies, production companies Touchstone, Marvel Entertainment, Lucasfilm, Walt Disney Pictures, Pixar Animation Studios, the cellular service Disney Mobile, Disney Consumer Products and Interactive Media, and theme parks in several countries. Also has a longstanding partnership with Hearst Corporation, which owns additional TV stations, newspapers, magazines, and stakes in several Disney television ventures.||$48.8 billion|
|News Corporation*||Holdings include: the Fox Broadcasting Company; cable networks Fox News Channel, Fox Business Network, Fox Sports 1, Fox Sports 2, National Geographic, Nat Geo Wild, FX, FXX, FX Movie Channel, and the regional Fox Sports Networks; print publications including the Wall Street Journal and the New York Post; the magazines Barron's and SmartMoney; book publisher HarperCollins; film production companies 20th Century Fox, Fox Searchlight Pictures and Blue Sky Studios. As of July 2013, News Corporation was split into two separate companies, with publishing assets and Australian media assets going to News Corp, and broadcasting and media assets going to 21st Century Fox.||$40.5 billion ($8.6 billion News Corp and $31.9 billion 21st Century Fox)|
|Time Warner||Formerly the largest media conglomerate in the world, with holdings including: CNN, the CW (a joint venture with CBS), HBO, Cinemax, Cartoon Network/Adult Swim, HLN, NBA TV, TBS, TNT, truTV, Turner Classic Movies, Warner Bros. Pictures, Castle Rock, DC Comics, Warner Bros. Interactive Entertainment, and New Line Cinema.||$22.8 billion|
|Viacom||Holdings include: MTV, Nickelodeon/Nick at Nite, VH1, BET, Comedy Central, Paramount Pictures, and Paramount Home Entertainment.||$13.7 billion|
|CBS Corporation||Holdings include: CBS Television Network and the CW (a joint venture with Time Warner), cable networks CBS Sports Network, Showtime, Pop; 30 television stations; CBS Radio, Inc., which has 130 stations; CBS Television Studios; book publisher Simon & Schuster.||$13.8 billion|
Although Viacom and CBS Corporation have been separate companies since 2006, they are both partially owned subsidiaries of the private National Amusements company, headed by Sumner Redstone. As such, Paramount Home Entertainment handles DVD/Blu-ray distribution for most of the CBS Corporation library.
Others of note
- American Media, Inc.
- Owns all of the major supermarket tabloids in the U.S.: the National Enquirer, Star Magazine, Globe Magazine, Sun, National Examiner, and Radar Online.
- Discovery Communications
- Owns Discovery Channel, American Heroes Channel, Animal Planet, Destination America, Discovery Family, Science, Investigation Discovery, and Velocity.
- E. W. Scripps Company
- Owns a number of local television stations in medium-to-large markets. Formerly owned Food Network, HGTV, Travel Channel, and Great American Country, which now constitute the separate Scripps Networks Interactive.
- AT&T Inc.
- Owns Audience Network, Root Sports, and GSN.
- Companies tied to Cablevision and the Dolan family
- Own AMC, IFC, MSG, SundanceTV, WeTV, the Cleveland Indians, the New York Knicks and the New York Rangers, as well as 49.98% of BBC America.
- Oaktree Capital Management
- Owners of Townsquare Media (which owns Regent Communications, Gap Broadcasting, Millennium Broadcasting, and Double O Radio) and joint owner of Tribune Media and Tribune Publishing (with Angelo, Gordon & Co. and JPMorgan Chase), which combined owns WGN America and a number of large-market newspapers and local television stations. Previously owned a number of radio networks, which are now held by Cumulus Media.
- iHeartMedia (f/k/a Clear Channel Communications)
- Owns a large number of radio stations across the country, Premiere Networks (which in turn owns The Rush Limbaugh Show, The Sean Hannity Show, The Glenn Beck Program, Coast to Coast AM, American Top 40, Delilah, and Fox Sports Radio, all being among the top national radio programs in their category), and previously held a stake in Live Nation and Sirius XM Radio as well as several television stations (later under the management of Newport Television, and now owned by separate companies). Also owns the largest U.S. outdoor advertising company Clear Channel Outdoor. Parent company Bain Capital also owns a share in The Weather Channel.
- Sinclair Broadcast Group
- It owns or operates a large number of television stations across the country that are affiliated with all six major television networks, including stations formerly owned by Allbritton Communications, Barrington Broadcasting, Fisher Communications, and Newport Television. Other assets include wrestling promotion Ring of Honor, Tennis Channel, and sports syndicator American Sports Network.
- Cumulus Media
- Owns the former assets of Westwood One (which includes Transtar Radio Networks, NBC Radio, and the Mutual Broadcasting System), Jones Radio Networks, Waitt Radio Networks, Satellite Music Network (all of the major satellite music radio services intended for relay through terrestrial stations), Watermark Inc., a significant number of radio stations ranging from small to large markets, and distribution rights to CBS Radio News and National Football League radio broadcasts.
- Sony Corporation
- Owns Sony Pictures Entertainment (one of the major film studios), Sony Interactive Entertainment, which publishes video games and manufactures video game consoles, Sony Music Entertainment (one of the major record labels), and the online distributor Crackle.
History of FCC regulations
The First Amendment to the United States Constitution included a provision that protected “freedom of the press” from Congressional action. For newspapers and other print items, in which the medium itself was practically infinite and publishers could produce as many publications as they wanted without interfering with any other publisher's ability to do the same, this was not a problem.
The debut of radio broadcasting in the first part of the 20th century complicated matters; the radio spectrum is finite, and only a limited number of broadcasters could use the medium at the same time. The United States government opted to declare the entire broadcast spectrum to be government property and license the rights to use the spectrum to broadcasters. After several years of experimental broadcast licensing, the United States licensed its first commercial radio station, KDKA, in 1920.
Prior to 1927, public airwaves in the United States were regulated by the United States Department of Commerce and largely litigated in the courts as the growing number of stations fought for space in the burgeoning industry. In the earliest days, radio stations were typically required to share the same standard frequency (833 kHz) and were not allowed to broadcast an entire day, instead having to sign on and off at designated times to allow competing stations to use the frequency.
The Federal Radio Act of 1927 (signed into law February 23, 1927) nationalized the airwaves and formed the Federal Radio Commission, the forerunner of the modern Federal Communications Commission (FCC) to assume control of the airwaves. One of the first moves of the FRC was General Order 40, the first U.S. bandplan, which allocated permanent frequencies for most U.S. stations and eliminated most of the part-time broadcasters.
Communications Act of 1934
The Communications Act of 1934 was the stepping stone for all of the communications rules that are in place today. When first enacted, it created the FCC (Federal Communications Commission). It was created to regulate the telephone monopolies, but also regulate the licensing for the spectrum used for broadcasting. The FCC was given authority by Congress to give out licenses to companies to use the broadcasting spectrum. However, they had to determine whether the license would serve “the public interest, convenience, and necessity”. The primary goal for the FCC, from the start, has been to serve the "public interest". A debated concept, the term “public interest” was provided with a general definition by the Federal Radio Commission. The Commission determined, in its 1928 annual report, that “the emphasis must be first and foremost on the interest, the convenience, and the necessity of the listening public, and not on the interest, convenience, or necessity of the individual broadcaster or the advertiser.” Following this reasoning, early FCC regulations reflected the presumption that "it would not be in the public’s interest for a single entity to hold more than one broadcast license in the same community. The view was that the public would benefit from a diverse array of owners because it would lead to a diverse array of program and service viewpoints."
The Communications Act of 1934 refined and expanded on the authority of the FCC to regulate public airwaves in the United States, combining and reorganizing provisions from the Federal Radio Act of 1927 and the Mann-Elkins Act of 1910. It empowered the FCC, among other things, to administer broadcasting licenses, impose penalties and regulate standards and equipment used on the airwaves. The Act also mandated that the FCC would act in the interest of the "public convenience, interest, or necessity." The Act established a system whereby the FCC grants licenses to the spectrum to broadcasters for commercial use, so long as the broadcasters act in the public interest by providing news programming.
Lobbyists from the largest radio broadcasters, ABC and NBC, wanted to establish high fees for broadcasting licenses, but Congress saw this as a limitation upon free speech. Consequently, “the franchise to operate a broadcasting station, often worth millions, is awarded free of charge to enterprises selected under the standard of ‘public interest, convenience, or necessity.’”
Nevertheless, radio and television was dominated by the Big Three television networks until the mid-1990s.
Cross ownership rules of 1975
In 1975, the FCC passed the newspaper and broadcast cross-ownership rule. This ban prohibited the ownership of a daily newspaper and any "full-power broadcast station that serviced the same community". This rule emphasized the need to ensure that a broad number of voices were given the opportunity to communicate via different outlets in each market.
The FCC designed rules to make sure that there is a diversity of voices and opinions on the airwaves. “Beginning in 1975, FCC rules banned cross-ownership by a single entity of a daily newspaper and television or radio broadcast station operating in the same local market.” The ruling was put in place to limit media concentration in TV and radio markets, because they use public airwaves, which is a valuable, and now, limited resource.
Telecommunications Act 1996
The Telecommunications Act of 1996 was an influential act for media cross-ownership. One of the requirements of the act was that the FCC must conduct a biennial review of its media ownership rules “and shall determine whether any of such rules are necessary in the public interest as the result of competition.” The Commission was ordered to “repeal or modify any regulation it determines to be no longer in the public interest.”
The legislation, touted as a step that would foster competition, actually resulted in the subsequent mergers of several large companies, a trend which still continues. Over 4,000 radio stations were bought out, and minority ownership of TV stations dropped to its lowest point since the federal government began tracking such data in 1990.
Since the Telecommunications Act of 1996, restrictions on media merging have decreased. Although merging media companies seems to provide many positive outcomes for the companies involved in the merge, it might lead to some negative outcomes for other companies, viewers and future businesses. The FCC even found that they were indeed negative effects of recent merges in a study that they issued.
In September 2002, the FCC issued a Notice of Proposed Rulemaking stating that the Commission would re-evaluate its media ownership rules pursuant to the obligation specified in the Telecommunications Act of 1996. In June 2003, after its deliberations which included a single public hearing and the review of nearly two-million pieces of correspondence from the public opposing further relaxation of the ownership rules the FCC voted 3-2 to repeal the newspaper/broadcast cross-ownership ban and to make changes to or repeal a number of its other ownership rules as well. In the order, the FCC noted that the newspaper/broadcast cross-ownership rule was no longer necessary in the public interest to maintain competition, diversity or localism. However, in 2007 the FCC revised its rules and ruled that they would take it “case-by-case and determine if the cross-ownership would affect the public interest. The rule changes permitted a company to own a newspaper and broadcast station in any of the nation’s top 20 media markets as long as there are at least eight media outlets in the market. If the combination included a television station, that station couldn’t be in the market’s top four. As it has since 2003, Prometheus Radio Project argued that the relaxed rule would pave the way for more media consolidation. Broadcasters, pointing to the increasing competition from new platforms, argued that the FCC’s rules—including other ownership regulations that govern TV duopolies and radio ownership—should be relaxed even further. The FCC, meanwhile, defended its right to change the rules either way.“ That public interest is what the FCC bases its judgments on, whether a media cross-ownership would be a positive and contributive force, locally and nationally.
The FCC held one official forum, February 27, 2003, in Richmond, Virginia in response to public pressures to allow for more input on the issue of elimination of media ownership limits. Some complain that more than one forum was needed.
In 2003 the FCC set out to re-evaluate its media ownership rules specified in the Telecommunications Act of 1996. On June 2, 2003, FCC, in a 3-2 vote under Chairman Michael Powell, approved new media ownership laws that removed many of the restrictions previously imposed to limit ownership of media within a local area. The changes were not, as is customarily done, made available to the public for a comment period.
- Single-company ownership of media in a given market is now permitted up to 45% (formerly 35%, up from 25% in 1985) of that market.
- Restrictions on newspaper and TV station ownership in the same market were removed.
- All TV channels, magazines, newspapers, cable, and Internet services are now counted, weighted based on people's average tendency to find news on that medium. At the same time, whether a channel actually contains news is no longer considered in counting the percentage of a medium owned by one owner.
- Previous requirements for periodic review of license have been changed. Licenses are no longer reviewed for "public-interest" considerations.
The decision by the FCC was overturned by the United States Court of Appeals for the Third Circuit in Prometheus Radio Project v. FCC in June, 2004. The Majority ruled 2-1 against the FCC and ordered the Commission to reconfigure how it justified raising ownership limits. The Supreme Court later turned down an appeal, so the ruling stands.
In June 2006, the FCC adopted a Further Notice of Proposed Rulemaking (FNPR) to address the issues raised by the United States Court of Appeals for the Third Circuit and also to perform the recurring evaluation of the media ownership rules required by the Telecommunications Act. The deliberations would draw upon three formal sources of input:(1) the submission of comments, (2) ten Commissioned studies, and (3) six public hearings.
The FCC in 2007 voted to modestly relax its existing ban on newspaper/broadcast cross-ownership. The FCC voted December 18, 2007 to eliminate some media ownership rules, including a statute that forbids a single company to own both a newspaper and a television or radio station in the same city. FCC Chairman Kevin Martin circulated the plan in October 2007. Martin's justification for the rule change is to ensure the viability of America's newspapers and to address issues raised in the 2003 FCC decision that was later struck down by the courts. The FCC held six hearings around the country to receive public input from individuals, broadcasters and corporations. Because of the lack of discussion during the 2003 proceedings, increased attention has been paid to ensuring that the FCC engages in proper dialogue with the public regarding its current rules change.
FCC Commissioners Deborah Taylor-Tate and Robert McDowell joined Chairman Martin in voting in favor of the rule change. Commissioners Michael Copps and Jonathan Adelstein, both Democrats, opposed the change.
In 2013 the FCC proposed that a pre-digital rule that counted each UHF station as worth half a VHF station for the ownership rules be removed.
During mid-2014 and up to early 2015, the FCC, along with US Congress and the United States' Department of Justice, repeatedly voiced its opposition to a merger that was officially proposed by Comcast in January 2014 and would have led to a fusion of Time Warner Cable and Comcast in order to form an enormously high-profile conglomerate with widespread influence across the US market. Comcast finally cancelled the merger proposition in May 2015.
A recent study found that news stations operated by a small media company produced more local news and more locally produced video than large chain-based broadcasting groups. It was then argued that the FCC claimed, in 2003, that larger media groups produced better quality local content. Research by Philip Napoli and Michael Yan showed that larger media groups actually produced less local content. In a different study, they also showed that "ownership by one of the big four broadcast networks has been linked to a considerable decrease in the amount of televised local public affairs programming"
The major reasoning the FCC made for deregulation was that with more capital broadcasting organizations could produce more and better local content. However, the research studies by Napoli and Yan showed that once teamed-up, they produced less content. Cross ownership between broadcasting and newspapers is a complicated issue. The FCC believes that more deregulation is necessary. However, with research studies showing that they produced less local content - less voices being heard that are from within the communities. While less local voices are heard, more national-based voices do appear. Chain-based companies are using convergence, the same content being produced across multiple mediums, to produce this mass-produced content. It's cheaper and more efficient than having to run different local and national news. However, with convergence and chain-based ownership you can choose which stories to run and how the stories are heard - being able to be played in local communities and national stage.
Media consolidation debate
Robert W. McChesney
Robert McChesney is an advocate for media reform, and the co-founder of Free Press, which was established in 2003. His work is based on theoretical, normative, and empirical evidence suggesting that media regulation efforts should be more strongly oriented towards maintaining a healthy balance of diverse viewpoints in the media environment. However, his viewpoints on current regulation are; "there is every bit as much regulation by government as before, only now it is more explicitly directed to serve large corporate interests."
McChesney believes that the Free Press' objective is a more diverse and competitive commercial system with a significant nonprofit and noncommercial sector. It would be a system built for the citizens, but most importantly - it would be accessible to anyone who wants to broadcast. Not only specifically the big corporations that can afford to broadcast nationally, but more importantly locally. McChesney suggests that to better our current system we need to "establish a bona fide noncommercial public radio and television system, with local and national stations and networks. The expense should come out of the general budget"
Benjamin Compaine believes that the current media system is “one of the most competitive major industries in U.S. commerce.” He believes that much of the media in the United States is operating in the same market. He also believes that all the content is being interchanged between different media.
Compaine believes that due to convergence, two or more things coming together, the media has been saved. Because of the ease of access to send the same message across multiple and different mediums, the message is more likely to be heard. He also believes that due to the higher amount of capital and funding, the media outlets are able to stay competitive because they are trying to reach more listeners or readers by using newer media.
Benjamin Compaine's main argument is that the consolidation of media outlets, across multiple ownerships, has allowed for a better quality of content. He also stated that the news is interchangeable, and as such, making the media market less concentrated than previously thought, the idea being that since the same story is being pushed across multiple different platforms, then it can only be counted as one news story from multiple sources. Compaine also believed the news is more readily available, making it far easier for individuals to access than traditional methods.
American public distrust in the media
A 2012 Gallup poll found that Americans' distrust in the mass media had hit a new high, with 60% saying they had little or no trust in the mass media to report the news fully, accurately, and fairly. Distrust had increased since the previous few years, when Americans were already more negative about the media than they had been in the years before 2004.
- Agenda-setting theory
- Alternative media
- Big Three television networks
- Concentration of media ownership
- Corporate media
- Freedom of speech
- Freedom of the press
- Lists of corporate assets
- Local News Service
- Mainstream media
- Media bias
- Media conglomerate
- Media democracy
- Media imperialism
- Media manipulation
- Media proprietor
- Media transparency
- Monopolies of knowledge
- Network neutrality
- Old media
- Partido da Imprensa Golpista
- Politico-media complex
- Prometheus Radio Project
- Propaganda model
- State controlled media
- Telecommunications Act of 1996
- Western media
- Shah, Anup. “Media Conglomerates, Mergers, Concentration of Ownership.” Global Issues, Updated: 02 Jan. 2009. Accessed: 21 Mar. 2011.
- Entertainment More: Infographic Media Corporation Mergers And Acquisitions These 6 Corporations Control 90% Of The Media In America - Business Insider, June 14 2012
- Ownership Chart: The Big Six. (2009) Free Press. Retrieved from http://www.freepress.net/ownership/chart/main
- "NASDAQ Revenue and EPS Summary". NASDAQ.com. NASDAQ.com. Retrieved 31 August 2015.
- "News Corp officially splits in two". BBC News. Retrieved June 29, 2013.
- The Telecommunications Act of 1934, 4 & 47 U.S.C. 154 Retrieved from http://www.fcc.gov/Reports/1934new.pdf (2011)
- "Communications Act of 1934" (PDF). Retrieved 2011.
- Robb, Margo. "Community Radio, Public Interest" (PDF).
- Obar, Jonathan (2009). "Beyond cynicism: A review of the FCC’s reasoning for modifying the newspaper/broadcast cross-ownership rule". Communication Law & Policy 14 (4).
- "The Communications Act of 1934 ." United States Public Law.
- "[Thomas I. Emerson, The System of Freedom of Expression (New York: Vintage Books, 1970), p. 654-655 ]." Thomas I. Emerson
- Amendment of §§73.34, 73.240 and 73.636 of the Commission’s Rules Relating to Multiple Ownership of Standard, FM and Television Broadcast Stations, 50 F.C.C. 2d 1046 (1975).
- FCC’s review of the Broadcast Ownership Rules. (2011) FCC. Retrieved from http://www.fcc.gov/cgb/consumerfacts/reviewrules.pdf
- "The Telecommunications Act of 1996" (PDF). Retrieved 7 May 2011.
|last1=in Authors list (help)
- "Adbusters : The Magazine - #72 The Fake Issue / Fighting For Air: An interview with Eric Klinenberg". Retrieved 2007-06-29.
- Fairness & Accuracy in Reporting (3/9/2003). "Speak Out for Media Democracy: Why isn’t the FCC doing its job?". Fairness & Accuracy in Reporting. Retrieved 10 October 2009. Check date values in:
- Shah, Anup. “Media Conglomerates, Mergers, Concentration of Ownership.” Global Issues, Updated: 02 Jan. 2009. Accessed: 21 Mar. 2011. <http://www.globalissues.org/article/159/media-conglomerates-mergers-concentration-of-ownership>
- Press Release, Federal Communications Commission, FCC Initiates Third Biennial Review Of Broadcast Ownership Rules: Cites Goal Of Updating Rules To Reflect Modern Marketplace (Sept. 12, 2002), available at http://fjallfoss.fcc.gov/edocs public/attachmatch/DOC-226188A1.pdf
- See Prometheus Radio Project, 373 F.3d 372, 386 (3d Cir. 2004).
- For example, the local television multiple ownership rule and the national television ownership cap (among others). See R&O/NOPR 2003,supra note 21, at 3-4.
- Casuga, Jay-Anne. Not Enough: FCC public hearing allows only one hour for citizen input (Richmond.com)
- Labaton, Stephen. "Plan Would Ease Limits on Media Owners." The New York Times, 18 Oct 2007. Retrieved on 10 Dec 2007.
- Federal Communications Commission, Further Notice of Proposed Rulemaking(2006), available at http://hraunfoss.fcc.gov/edocs public/attachmatch/FCC-06-93A1.pdf [hereinafter FNPR]
- Pub. L. No. 104-104, §202(h), 110 Stat. 56, 111-112 (1996)
- FCC's Review Of Broadcast Ownership Rules. 2007. Retrieved from http://www.fcc.gov/cgb/consumerfacts/reviewrules.html
- "Chairman Kevin J. Martin Proposes Revision to the Newspaper/Broadcast Cross-Ownership Rule." FCC. Press Release, 13 Nov 2007.
- "FCC Votes to Relax Cross-Media Ownership Rule" Associated Press, 18 Dec 2007. Retrieved on 18 Dec 2007.
- Flint, Joe (September 26, 2013). "FCC proposes eliminating UHF discount from TV ownership rules". latimes.com. Los Angeles Times. Retrieved 19 January 2014.
- Steiner, Tobias (August 4, 2015). "Under the Macroscope: Convergence in the US Television Market between 2000 and 2014". academia.edu. Retrieved 18 August 2015.
- David K. Scott, Robert H. Gobetz & Mike Chanslor, Chain Versus Independent Television Station Ownership: Toward An Investment Model Of Commitment To Local News Quality, 59 COMM. STUDIES 84 (2008).
- Philip M. Napoli & Michael Z. Yan, Media Ownership Regulations and Local News Programming on Broadcast Television: An Empirical Analysis, 51 J. OF BROAD. & ELEC. MEDIA 39 (2007).
- An Interview with Free Press Founder Bob McChesney (2010) Retrieved from http://www.internetsavingsaccounts.org/resources/an-interview-with-free-press-founder-bob-mcchesney
- McChesney, Robert (2009). "Understanding the Media Reform Movement". International Journal of Communication 3.
- McChesney, Robert. "The U.S. Left and Media Politics". para.33
- Baker, Edwin (2002). "Media Concentration: Giving Up On Democracy". Florida Law Review. 839 54.
- Compaine, Benjamin. "Domination Fantasies". Retrieved 3 May 2011.
- Compaine, Benjamin. "Domination Fantasies". Retrieved 3. Check date values in:
|access-date=(help) May 2011. p. 2, para. 9
- Compaine, Benjamin. "Domination Fantasies". Retrieved 3. Check date values in:
|access-date=(help) May 2011. p. 3, para. 16
- "U.S. Distrust in Media Hits New High". Gallup. September 21, 2012.