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In Japanese culture and entertainment, media mix (wasei-eigo: メディアミックス, mediamikkusu) is a strategy to disperse content across multiple representations: different broadcast media, gaming technologies, cell phones, toys, amusement parks, and other methods. It is the Japanese term for a transmedia franchise.
The term gained its circulation in late 1980s clarification needed], but the origins of the strategy can be traced back to the 1960s with the proliferation of anime, with its interconnection of media and commodity goods.[
The penetration into the American market of the series such as Pokémon and Yu-Gi-Oh! gave rise to the recognition of what is variously called transmedia storytelling, crossmedia, transmediation, media synergy, etc.
The book Anime's Media Mix: Franchising Toys and Characters in Japan by Marc Steinberg details the evolution of the media mix in Japan.
A number of Japanese media franchises have gained considerable global popularity, and are among the world's highest-grossing media franchises. Other Japanese media franchises among the world's top 15 highest-grossing media franchises include Hello Kitty, Gundam, and Dragon Ball, while the top 30 also includes Fist of the North Star, Yu-Gi-Oh and Evangelion.
- anime-ka (アニメ化), recast as anime
- dorama-ka (ドラマ化), recast as drama
- gēmu-ka (ゲーム化), recast as computer game
- noberaizu (ノベライズ, "novelize") recast as novel
- komikaraizu (コミカライズ, "comicalize") or manga-ka (漫画化), recast as manga
- eiga-ka (映画化) recast as movie
- Henry Jenkins, Convergence Culture: Where Old and New Media Collide, p. 110
- Denison, Rayna. "Manga Movies Project Report 1 - Transmedia Japanese Franchising". academia.edu. academia.edu. Retrieved 2015-07-31.
- Steinberg, p. vi
- "Pokemon Beats Out Star Wars, Marvel as Highest Grossing Media Franchise". ComicBook.com. August 28, 2018. Archived from the original on August 31, 2018. Retrieved September 5, 2018.
- Peters, Megan (June 23, 2018). "'Pokemon' Is The Highest-Grossing Franchise Of All-Time". ComicBook.com. Archived from the original on September 9, 2018. Retrieved August 13, 2018.
- Marc Steinberg, Anime's Media Mix: Franchising Toys and Characters in Japan.
- The book references and cites numerous sources on the subject