The examples and perspective in this article deal primarily with Canada and do not represent a worldwide view of the subject. (November 2019)
A media scrum is an improvised press conference, often held immediately outside an event such as a legislative session or meeting. Scrums play a central role in Canadian politics and also occur in the United Kingdom, Australia and New Zealand. In New Zealand, such informal press events are also called media stand-ups. The same term is now also used for similar gatherings of journalists in the United States.
A scrum in rugby is a procedure to restart the game. From the outside, it may seem to involve players from both teams clustering tightly around the ball competing for possession. Analogously, in a media scrum reporters cluster around a public figure competing for his or her attention.
In Canada, the scrum is a daily ritual in the hallway outside the House of Commons. Members of the Parliamentary Press Gallery surround politicians as they exit the chamber. The disorganization and pressure of the scrum makes it notorious for drawing remarks that are unplanned or controversial. Liberal MP Carolyn Parrish remarked, "damn Americans, I hate those bastards" during a scrum in the run-up to the Iraq War.
Because of these concerns, politicians have sometimes tried to avoid the scrum in favour of more formal venues. Canadian Alliance leader Stockwell Day declined to scrum, instead holding a daily press conference. Brian Mulroney restricted scrums during his time as Prime Minister of Canada by positioning himself on the stairway up to his office. This allowed him to tower over the media on the steps below him. The media so resented this practice that when Jean Chrétien held a "staircase scrum" soon after assuming office, their reaction was so negative that he promised never to do it again. By contrast, although Pierre Trudeau's relationship with the press was rocky, he was famously quick-witted and enjoyed deflecting — or returning — barbs from reporters. Many of his famous quotations, including "there's no place for the state in the bedrooms of the nation" and "just watch me", were made during scrums.
Germany does not disclose the names of murder victims for fear of media scrum.
|Wikimedia Commons has media related to Scrums (media).|
- In the News: The Practice of Media Relations in Canada by William W. Carney. University of Alberta Press. ISBN 0-88864-382-9. Some text available online.
- Washington Post: Canadian Apologizes For Expletive About U.S., by DeNeen L. Brown 28 February 2003, Page A17. Available online.
- PressThink: Stephen Harper's Press Gallery Put Down: A Report from Canada Archived 2007-10-10 at the Wayback Machine by Ira Basen
- "Why Iowans Can't Make Up Their Minds - Garance Franke-Ruta". The Atlantic. 2013-01-31. Retrieved 2013-02-05.
- "CTV Toronto - Parrish faces heat from the House and the South". Toronto.ctv.ca. 2013-02-01. Archived from the original on June 15, 2008. Retrieved 2013-02-05.
- "CTV Toronto - Parrish mainly unrepentant for anti-U.S. remark". Toronto.ctv.ca. 2013-02-01. Archived from the original on June 15, 2008. Retrieved 2013-02-05.
- Ryerson Review of Journalism: The 140-Year War Archived June 15, 2008, at the Wayback Machine
- Scrum Wars: The Prime Ministers and the Media by Allan Levine. Dundurn Press. ISBN 1-55002-207-5. Some text available online.
- Embassy Magazine, May 17, 2006 Archived May 8, 2007, at the Wayback Machine: Brown-Bagging it for the Harper Family, Sean Durkin