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Founded in February 1996[1] by Ben Hayman and Steve Hebditch Mediasurface Limited (previously known as Webdevelopment Ltd) was a UK-based supplier of content management systems and associated services.

Their product, (renamed Morello in 2004) was used for websites and intranets at organisations including Aegon, Borealis, T-Mobile, UK Government Home Office, Citigroup, UK Government Environment Agency and Prudential plc.

The company was headquartered in London Bridge until early 2001 when the company moved to a new headquarters in Newbury, UK. Mediasurface floated on the Alternative Investment Market of the London Stock Exchange in August 2004.[2] Mediasurface had international offices in the USA, Netherlands, and Australia.

In April 2005 Mediasurface acquired Silverbullet,[3] a small CMS vendor in the Netherlands. Mediasurface redeveloped and relaunched this CMS as Pepperio in May 2006. [4]

In June 2007 Mediasurface acquired Immediacy, a competing CMS vendor, for approximately £5.6 million. [5]

In January 2008 the Pepperio product was acquired by Purestone (a UK based digital agency) [6]

In July 2008 Mediasurface was acquired by Alterian, a marketing software vendor.[7][8][9]

Under the ownership of Alterian the Morello product was renamed Alterian Content Management (ACM) [10]

In 2010 Alterian consolidated to a single CMS platform (ACM) and dropped the Immediacy product.[11]

In January 2012, Alterian was acquired by SDL PLC, a UK-based technology company.[12]


  1. ^ "MEDIASURFACE APPOINTS JAMES METCALF AS CHIEF EXECUTIVE OFFICER". ResponseSource Press Release Wire. March 2000. Retrieved 2017-01-30.
  2. ^ "New Market for Content Management". 2004-08-25. Archived from the original on 2012-02-08.
  3. ^ "Mediasurface acquires a second CMS". Real Story Group. 2005-04-08.
  4. ^ "Content Management Packaged for Small Biz". 2006-05-16. Archived from the original on 2012-02-08.
  5. ^ "To Gain Ground in Web CMS, Mediasurface Moves with Immediacy". 2007-07-27.
  6. ^ "Purestone pep up business with Pepperio". Archived from the original on 2016-03-04. Retrieved 2015-08-18.
  7. ^ "Alterian completes strategic acquisition of Mediasurface". Archived from the original on 2009-04-13.
  8. ^ Goodbye Morello, Hello Alterian CME
  9. ^ "Alterian's Plans to Buy Mediasurface Show WCM Market in Flux". Retrieved 2015-08-23.
  10. ^ "Alterian releases Version 7". Retrieved 2015-08-18.
  11. ^ "Alterian Drops Immediacy, Morello Web CMS Brands". Retrieved 2015-08-18.
  12. ^ SDL Acquires Alterian, Beefing Up Its Customer Experience Story

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