From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Megogo Logo.png
Type of site
OTT/VOD service
Available inRussian, Ukrainian, Kazakh, Belarusian, Latvian, Lithuanian, Estonian, Georgian, Kyrgyz, Moldovan, English
Registrationoptional (required for commenting, voting for the film and participation in promotions)
Launched22 November 2011; 7 years ago (2011-11-22)

MEGOGO is an international[1] OTT/VOD service, the largest in the CIS countries and Eastern Europe. Currently it's available on the territory of 15 Post-Soviet states and worldwide.

It is a global entertainment service with over 50 million unique users monthly and a catalog of about 80,000 videos: movies and documentaries, cartoons, series, TV programs and shows, sports broadcast and cultural events, vlogs, travel-shows, football matches etc. Also it streams TV channels: there are over 160 local and foreign TV channels today. This number includes more than 25 movie and serial interactive channels created by MEGOGO. The service has signed contracts with the major Hollywood studios – FOX, Universal, Sony, Walt Disney, MGM, Miramax, Warner Brothers, Paramount Pictures, BBC, Euronews, Discovery Communications, Scripps, Viacom. The service is among exclusive broadcasters of European football leagues La Liga, League 1, Bundesliga[2][3]

The service is multi-screen, provided to users on iPod, iPhone and iPad devices,[4][5] Apple TV, Android devices, including numerous vendors with Android TV, on Smart TVs by LG, Sony, Samsung, Panasonic, Philips, Toshiba, on STBs, media players and game consoles including Sony PlayStation 4, Xbox One, etc.

MEGOGO is being actively involved in charity initiatives supporting and co-organizing various movie, media, Internet and cultural events and caring for people with hearing impairment (“Watch the Sound” social project). For example, the service launched its own sign language studio, adapting content for people with hearing impairment for a special section on the website with thousands of movies and cartoons. In June 2018, in a joint effort with UN volunteers, MEGOGO has launched 6 modules of free video-courses in International Sign Language given to all who's interested. The project includes 30 educational videos with English and Ukrainian subtitles. On September 1, MEGOGO has launched a channel with audio description in Ukrainian and English.

The service utilizes the following monetization models 1) AVOD: free access with advertising - available on the territory of 15 Post-Soviet states; 2) SVOD: subscription to premium movie catalogue; 3) Bundle subscription Movies&TV, with consists of SVOD catalogue and Pay TV service.[6] In November 2017 the number of monthly unique users reached 50 mln.[7] In 2014, the project has launched TV section, which broadcasts TV channels under the brand MEGOGO in Ukraine,[8] Russia,[9] Belarus,[10] Latvia and other countries around the globe.[11]

Today the service produces its own content: in May 2016 28 new episodes of Cossacks cartoon series were released, continuing the well-known series. The show was renewed by the service in cooperation with Baraban animation studio. In August 2016 large-scale LIVE-broadcastings of sports and cultural events were launched, continued by the first self-produced travel video blog in the summer 2017.


The library of the service has more than 75 thousand units of legal video content: feature films, documentaries, cartoons, TV shows, TV series, live sports and cultural events, news, music videos.[12]

More than 85% of all MEGOGO content is available for free. Video is streaming in the Full HD, 1080p format, UHD(4K).[13] There is also an intelligent system of memory and recommendations implemented.

The service is available on iPod, iPhone and iPad devices,[4][5] on devices powered by Android platform,[14] LG,[15] Sony, Samsung, Panasonic,[16] Philips,[17] Toshiba [1] TVs with the function of Smart TV, on Dune HD,[18] Aura,[19] Inext[20] and other media set-top boxes powered by Android 2.2 and above,[21] and on Pocketbook e-books.[22] MEGOGO uses its own Content Delivery Network (CDN), consisting of hundreds of servers around the world, and hubs in Frankfurt, Moscow and Kyiv.

The global trend of viewing videos through a variety of portable devices[23] is confirmed by MEGOGO – in June 2014, 43% of all traffic was accounted for Smart TV, 15% - for mobile devices. The qualitative indicators, such as length and frequency of views, and downloads number, are constantly growing.

MEGOGO cooperates with the following European/American and global right owners (FOX, Universal, Sony, Walt Disney, MGM, Miramax, Warner Brothers, Paramount Pictures, BBC, Euronews, Discovery Communications, Scripps, Viacom), from Russia (Central Partnership, Volga, Paradise, VGTRK, Luxor, Megogo Distribution, Arthouse, Mosfilm, Lenfilm, Gorky Film Studio, Cinemax, Leopolis, DT-production, Carmen, Soyuzmultfilm), Ukraine (Odessa Film Studio, Inter Media Group, Ukraine Media Group, Starlight Media, 1+1 Media, Dovzhenko Film Studio, Ukranimafilm, Film.UA, Studio “Quarter-95”),

The main source of monetization is a short video ad, which is shown to users before watching the movie, at the end of it and while pressing pause. There are also some pay-per-view movies.[24] For users from all over the world the service is available through paid subscription.[25]

The company produces its own content: in May 2016, 28 new updates if the legendary Ukrainian animation series “Kozaky” was published. The series has been re-created by “Baraban” animation studio. Since August 2016, MEGOGO is broadcasting Live reports from numerous cultural and sports events, such as Z-Games, Red Bull BC One, Nashestvie Festival, and Nashe TV musical show. Since 2015, MEGOGO develops own niche channels with interactive functions. In June 2017, 8 episodes of a 100% own travel show “Dasha on the Wave” were published.

From the late 2017, the company has launched exclusive live broadcasting of European football leagues La Liga, League 1, Bundesliga.[2] Since Summer 2018 – Spanish La Liga[3] and is currently developing Football section.[26]

MEGOGO is actively developing innovative solutions. In the end of 2015, the company has presented a VR application, in Summer of 2016 has implemented a test feature of machine learning-based advertising with the usage of artificial neural networks, and on the same Summer MEGOGO has become the first video service in the world that broadcast live streams in unique format: professional shooting and self-streaming. Starting from October 2016, MEGOGO is offering movies in HDR format. In December 2016, Apple has named MEGOGO one of the year's apps. In December 2017 - the best app by Google.[27]


Officially, the project was launched on November 22, 2011.[28] Already in March 2012, number of visitors of website hit 4.5 million.[29] In April, the site of online movie theater was adapted for watching videos on iPod, iPhone and iPad devices.[4]

In May 2012, MEGOGO launched Hollywood News section, which is a video news feed of Hollywood industry and the world of show business. Original content is provided by Films & star news star news agency, which is owned by an American company FCCE.[30][31]

At the end of May 2012, MEGOGO company opened its offices in Belarus and Latvia.[29][32] In June 2012, free access to was made available in the LG TVs with Smart TV.[15] Also, the embedded player was created, which can be placed on any sites and social networks.[33] In August, the entire MEGOGO video content was made available to users of VK social network.[34]

In July 2012, the number of unique users reached 9.6 million people,[35] and in August there were 12.5 million users.[14] In September 2012, the app for Android was released,[14] and in October the video service launched an app for iPad.[36] Within two months the MEGOGO apps for mobile devices were downloaded by 235,000 people.[37]

In November 2012 the MEGOGO apps were launched for Panasonic's Smart Viera TVs[16] and in the Windows Store.[38] In November, the monthly number of users has reached 13 million people.[39] In January 2013 the monthly audience hit 17.5 million viewers, and in February it reached 20 million.[25]

In February 2013, MEGOGO signed a deal with BBC Worldwide, acquiring 300 hours of video, including Human Planet and the Sir David Attenborough-narrated documentary series Frozen Planet, along with dramas Luther, Sherlock and The Fades.[40] Also in February, 3D films were made available in the MegogoHD app for the LG Smart TV platform.[41]

In March 2013, the MEGOGO app appeared in Philips TVs.[17] Also in March, the content of Euronews news channel was made available for the users of MEGOGO.[42] In June, MEGOGO released an app for Pocketbook e-book[22] and launched an extension for browsers that work on the Chrome engine.[43]

In the beginning of 2014 MEGOGO has launched the TV section, where the broadcast of linear channels is streamed.[44] In February 2015, the number of monthly unique users reached 32 millions.[45] In 2014, the project has launched TV section, which broadcasts TV channels under the brand MEGOGO in Ukraine,[8] Russia,[9] Belarus,[10] Latvia and other countries.[11] In the end of 2014, MEGOGO was launched as a localised project in Czech Republic.[46]

В 2015 году video service started streaming 4K content.[47]

In summer 2015 MEGOGO enriched the TV service by its own thematic channels with interactive functions. Also In 2015 the service launched a VR application. In 2015, MEGOGO increased the number of channels in TV library and distributed the streaming of the TV service worldwide. In addition, 2015 and the next 2016 are marked by cooperation with telecom providers in different countries: by October 2016 MEGOGO has signed contracts with more than 100 Internet service providers and mobile operators.

In May 2016 MEGOGO renewed well known from 1970-90s cartoon series Cossacks, 28 new episodes were released. It was the first content produced by MEGOGO (in cooperation with Baraban animation studio).

In summer 2016 the company launched a distinctive project, MEGOGO LIVE. It provides live broadcasts of large-scale sports and cultural events. Z-Games 2016 и Red Bull BC ONE were the first headliners of the LIVE.

Also, in summer 2016 MEGOGO announced a testing of applying computer vision and neural networks in advertising display.

In October 2016 the service launched an interactive channel “Watch the sound”, 100% content of which is broadcast with sign language interpretation.[48]

In November 2016 MEGOGO started streaming movies in HDR.[49]

In the end of December, 2016, MEGOGO was recognized as The Best App of the Year, 2016 by Apple App Store.[50]

In April 2017 MEGOGO received PCI DSS certificate assuring payment security compliance with the highest international standard.[51]

In spring 2017 the VOD-service started broadcasting music show from Nashe TV channel, and in summer 2017 - Nashestviye festival.[52]

Also, in spring 2017 MEGOGO broadcast a live stream from RIF-KIB 2017 industry event.[53]

In May open air cinemas opened in Moscow parks with MEGOGO support.[54]

In June the service started its first original travel-vlog project, Dasha on the Wave (8 episodes).[55]

In Autumn of 2017, the videoservice has presented a new logo, brand identity and announced its new approach to building TV of the future. At the same time, the company has presented its own mono-brand TV console MEGOGO BOX.[56]

I November 2017 MEGOGO has become official broadcaster of European football leagues La Liga, League 1, Bundesliga and Serie A on the territory of Ukraine.[57]

In December 2017 the application was called the best according to Google.[58]

In November 2018, MEGOGO users had a chance to watch PyeongChang 2018 Olympic Winter Games.[59]

In August 2018, the service has announced worldwide broadcasting of 150 cinematic works of Kazakhfilm studio.[60]

In August 2018, MEGOGO has launched Football section where it broadcasts games of 3 top championships – Germany, France, Spain.[2][3]

MEGOGO is actively engaged in social initiatives, patronising events in the fields of arts, culture, cinematography, media, internet, and other social activities. It also cares for people with hearing impairments by implementing the project "Look how it's heard". The video service is owning a sign language studio, opened a special section with thousands of films and organizes many theatrical shows for children with hearing impairments.[61]

In June 2018, together with UN Volunteers, the service has launched 6 modules of free video-courses in International Sign Language given to all who's interested. The project includes 30 educational videos with English and Ukrainian subtitles. On September 1, MEGOGO has launched a channel with audio description in Ukrainian and English.


  1. ^ a b "Megogo о себе, пиратстве и проблемах регулирования".
  2. ^ a b c "Ukrainian VOD platform lands European football rights". SportBusiness Group. 2017-11-29. Retrieved 2018-09-09.
  3. ^ a b c "LaLiga finds new home in Ukraine with Megogo | News | Sportcal". Retrieved 2018-09-09.
  4. ^ a b c " адаптировал видео для просмотра с мобильных устройств Apple". proIT. 2012-04-27. Archived from the original on 2013-04-18. Retrieved 2012-10-05.
  5. ^ a b " адоптировал видео для просмотра с мобильных устройств Apple". Укрнет. 2012-04-27. Retrieved 2012-10-06.
  6. ^ "Кино в цифрах. Три истории создания онлайн-кинотеатров". Лiга.Бизнес. 2012-12-03. Retrieved 2012-12-10.
  7. ^ "Топ-менеджер MEGOGO: У нас часть каналов уже делает робот". Retrieved 2018-09-09.
  8. ^ a b " запускает услугу онлайн-ТВ". Archived from the original on 2015-03-13.
  9. ^ a b "MEGOGO впустил эфиры телеканалов".
  10. ^ a b "На MEGOGO в Беларуси стало доступно онлайн-вещание телеканалов".
  11. ^ a b "MEGOGO запустил онлайн-вещание телеканалов в Латвии".
  12. ^ "На MEGOGO появились фильмы на английском языке".
  13. ^ "Samsung запускает первый в Украине сервис видео по запросу для просмотра фильмов в UHD-качестве".
  14. ^ a b c "Онлайн-кинотеатр выпустил приложение под Android". AIN. 2012-09-24. Retrieved 2012-10-06.
  15. ^ a b "LG и Megogo запускают сервис бесплатного онлайн-доступа к фильмам на телевизорах Smart TV". AVA.MD. 2012-06-08. Retrieved 2012-10-06.
  16. ^ a b "В телевизорах Panasonic Smart VIERA появилось приложение онлайн-кинотеатра MEGOGO.NET". Panasonic. 2012-11-15. Retrieved 2012-12-10.
  17. ^ a b "Приложение MEGOGO.NET появилось в телевизорах Philips". NNIT. 2013-03-11. Retrieved 2012-12-10.
  18. ^ "В Украине сделали медиаплееры с доступом к бесплатному кино". ТЕХНО bigmir)net. 2012-05-23. Retrieved 2012-10-06.
  19. ^ "Aura HD online media".
  20. ^ "Inext - Megogo application".
  21. ^ "Megogo app in Google Play".
  22. ^ a b "Megogo для Pocketbook". Computer Bild. 2013-05-21. Archived from the original on 2014-02-01. Retrieved 2013-06-14.
  23. ^ "Five Trends from CES 2014 That Will Impact Streaming Media".
  24. ^ "Владимир Боровик, Megogo: "Нашим онлайн-кинотеатром уже пользуется 5 млн человек"". AIN. 2012-06-21. Retrieved 2012-10-06.
  25. ^ a b Майя Яровая (2013-03-06). "Ежемесячная аудитория достигла 20 млн пользователей". AIN. Retrieved 2013-06-14.
  26. ^ ""Показ футбола — не эксперимент. Мы тут всерьез и надолго". Как будут показывать спорт на MEGOGO". (in Russian). 2018-08-17. Retrieved 2018-09-09.
  27. ^ "Лучшие приложения 2017 года для россиян по версии Google | CHIP Россия". CHIP (in Russian). 2017-12-04. Retrieved 2018-09-09.
  28. ^ "В Украине появится первый интернет-ресурс с платным киноконтентом". ЛIГАБiзнесIнформ. 2011-11-23. Retrieved 2012-10-05.
  29. ^ a b "Megogo открыл представительства в Латвии и Белоруссии". Коммерсантъ Украина. 2012-06-01. Retrieved 2012-10-05.
  30. ^ " запустил "Новости Голливуда"". МедиаБизнес. 2012-05-11. Retrieved 2012-10-04.
  31. ^ " запустив розділ відеоновин Голлівуду". Телекритика. 2012-05-11. Retrieved 2012-10-06.
  32. ^ "Онлайн-кинотеатр открыл представительства в Белоруссии и Латвии". CNews. 2012-06-01. Archived from the original on 2012-06-06. Retrieved 2012-10-04.
  33. ^ "Megogo отправит видео в ссылку". Коммерсантъ Украина. 2012-06-20. Retrieved 2012-10-06.
  34. ^ "Фильмы можно бесплатно смотреть в "ВКонтакте"". proIT. 2012-09-03. Archived from the original on 2013-04-18. Retrieved 2012-10-06.
  35. ^ "Украинский онлайн-кинотеатр Megogo собрал почти 10 млн зрителей". ТЕХНО bigmir)net. 2012-08-03. Retrieved 2012-10-06.
  36. ^ " выпустил бесплатное приложение для iPad". ITC.UA. 2012-10-09. Retrieved 2012-12-10.
  37. ^ ""Мобильное" MEGOGO уже смотрит 235 тыс. зрителей". proIT. 2012-11-20. Archived from the original on 2013-04-19. Retrieved 2012-12-10.
  38. ^ "В Windows Store появилось приложение MEGOGO.NET". 2012-12-04. Retrieved 2012-12-10.
  39. ^ "Рынок онлайн-видео в странах бывшего СССР может вырасти до $500 млн". AIN. 2012-11-29. Retrieved 2012-10-06.
  40. ^ " gets 300-hour BBC Worldwide programme package". Rapid TV News. 2013-02-05. Retrieved 2013-06-14.
  41. ^ "Фильмы в формате 3D доступны в приложении MegogoHD для платформы LG Smart TV". 2013-02-28. Retrieved 2013-06-14.
  42. ^ "Euronews licenses news content to". Rapid TV News. 2013-03-26. Retrieved 2013-06-14.
  43. ^ "Megogo представил одноименное расширение для браузеров, работающих под Chrome". ITnews. 2013-06-13. Retrieved 2013-06-18.
  44. ^ "TV goes online".
  45. ^ ""Дом.ru TV" представил новый видеосервис MEGOGO".
  46. ^ "Megogo Czech Republic".
  47. ^ "MEGOGO запустил 4K-вещание". Retrieved 2017-08-17.
  48. ^ "Megogo запустил канал со 100% сурдопереводом". РБК-Украина (in Russian). Retrieved 2017-08-17.
  49. ^ "MEGOGO познакомить зрителей с HDR-контентом на Super UHD и OLED телевизорах от LG -". (in Russian). 2016-11-11. Retrieved 2017-08-17.
  50. ^ "MEGOGO стало лучшим приложением 2016 года по версии Apple". HiTech.Expert - коммуникации, технологии, наука, "космоса черные дыры" (in Russian). 2016-12-15. Retrieved 2017-08-17.
  51. ^ "Megogo получил сертификат соответствия стандарту безопасности платежей". (in Russian). Retrieved 2017-08-17.
  52. ^ "Телеканал НАШЕ ТВ запускает новый проект #НАШЕТВLIVE". (in Russian). Retrieved 2017-08-17.
  53. ^ "Онлайн-кинотеатр MEGOGO покажет прямую трансляцию РИФ+КИБ//2017". THR Russia (in Russian). Retrieved 2017-08-17.
  54. ^ "В московских парках запустятся онлайн-кинотеатры под открытым небом". Газета.Ru. Retrieved 2017-08-17.
  55. ^ "MEGOGO запускает тревел-проект собственного производства". МедиаНяня - таблоид для и про медиа. Retrieved 2017-08-17.
  56. ^ "Megogo представил новую айдентику и собственную ТВ-приставку". AIN.UA (in Russian). Retrieved 2018-09-09.
  57. ^ "MEGOGO стал официальным вещателем футбольных матчей трёх топовых чемпионатов Европы | Mediasat". (in Russian). Retrieved 2018-09-09.
  58. ^ "Лучшие приложения 2017 года для россиян по версии Google | CHIP Россия". CHIP (in Russian). 2017-12-04. Retrieved 2018-09-09.
  59. ^ "Пользователи MEGOGO в Украине и Беларуси увидят Олимпиаду на Eurosport | Mediasat". (in Russian). Retrieved 2018-09-09.
  60. ^ Дубовая, Мария (2018-08-16). ""Казахфильм" разместил 150 отечественных кинолент на видеосервисе Megogo". Retrieved 2018-09-09.
  61. ^ "Онлайн-кинотеатр MEGOGO запустил проект для детей с нарушением слуха "Смотри как слышно"".

External links[edit]