Whole30

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The Whole30 is a 30-day elimination[1] fad diet[2] that emphasizes whole foods and the elimination of sugar, alcohol, grains, and dairy.[3][4] The traditional Whole30 also eliminates legumes and soy, while a plant-based version of the Whole30 allows consumption of those food groups. The traditional Whole30 is similar to but more restrictive than the paleo diet, as adherents may not eat natural sweeteners like honey or maple syrup.[5] There is no scientific evidence to support health claims made by Whole30 and limited independent research has been conducted on the diet.[2][3]

Description[edit]

Foods allowed during the traditional Whole30 program include meat, nuts, seeds, seafood, eggs, vegetables, and fruits. During the Whole30, participants are advised not to count calories or to weigh themselves.[5] After the program is complete, participants are counseled to strategically reintroduce foods outside the endorsed Whole30 list, document the health consequences and culinary value of these additions, and determine whether the addition is desired.[6] The program's founders believe that sugar, grains, dairy, alcohol, and legumes may affect weight, energy, and stress levels.[7] Losing weight is not a focus of Whole30; calorie-counting and weigh-ins are not allowed.[5]

History[edit]

The program was created by then wife and husband Melissa (Hartwig) Urban and Dallas Hartwig in April 2009.[8][9] They both became certified sports nutritionists; he worked as a physical therapist, and she was working at an insurance company during the day and doing nutritional consulting in her spare time. She quit her job to run the Whole30 business in 2010.[10] They co-authored It Starts With Food (2012) and The Whole30: The 30-Day Guide to Total Health and Food Freedom (2015).[11] They separated in 2015.[12] Melissa (Hartwig) Urban took over the business,[10] and published Food Freedom Forever: Letting Go of Bad Habits, Guilt, and Anxiety Around Food in 2016.[13]

In July 2016, a New York Times article on use of Instagram by dieters noted that participants in the Whole30 program had shared over one million Instagram posts using the #Whole30 hashtag, and noted that those sharing the tag were "one of seemingly endless like-minded communities," comparing it with the over 3.5 million posts under the #WeightWatchers hashtag.[14]

As of 2018, the "Whole30" trademark had been licensed to Applegate, Blue Apron, Whole Foods Market, Snap Kitchen, and Thrive Market.[10]

In 2022, the Whole30 launched a plant-based version of its 30 day program for vegans and vegetarians. In the plant-based version of the Whole30, participants consume no sugars, alcohol, grains, or animal proteins for 30 days. Protein sources include legumes, nuts, plant-based protein powders, and soy.[15]

Reception[edit]

No studies that specifically look into the health impacts of the Whole30 had been conducted as of 2019.[16] While most dietitians generally agree with the program's emphasis on proteins, vegetables and unprocessed foods and the avoidance of added sugars and alcohol, some also view the diet as too extreme.[5][8]

The diet ranked last among 38 popular diets evaluated by U.S. News & World Report in its 2016 Best Diets Rankings; one of the raters, dietitian Meridan Zerner said: "We want behavioral changes and dietary changes that are slow and progressive and meaningful."[5] David L. Katz said of the diet: "The grouping [of banned foods] is both random, and rather bizarre from a nutrition perspective. If the idea is good nutrition, cutting out whole grains and legumes is at odds with a boatload of evidence."[17] It was selected as one of the worst health trends for 2013 by Health magazine.[18]

In 2017, the diet was ranked last (out of 38 diets) by U.S. News & World Report on account of its extremely restrictive nature and likely adverse effects on a dieter's social life.[2] In 2018, the Whole30 was ranked 37 out of 40 by U.S. News & World Report,[19] and in 2019, it was ranked 38th out of 41.[20]

References[edit]

  1. ^ Lehmann, Carolin (January 10, 2022). "The top 10 best-selling health, fitness and dieting books on Amazon". www.cbsnews.com. CBS News.
  2. ^ a b c Rachel Hosie (5 January 2017). "Whole30 is ranked the worst fad diet, health experts reveal — The restrictive plan has been ranked the worst out of 38 diets". The Independent. Archived from the original on 10 April 2019. Retrieved 10 April 2019.
  3. ^ a b Miller, Jeff (24 March 2021). "Here's the skinny on the Whole30 diet that gave Dodgers' Justin Turner a svelte look". Los Angeles Times. Retrieved 24 September 2021.
  4. ^ Rini, Jen (September 19, 2016). "Whole30: is the restrictive diet worth it?". The News-Journal. Archived from the original on 9 December 2017. Retrieved 28 September 2016.
  5. ^ a b c d e Cho, Hannah (May 22, 2016). "Is the Whole30 diet right for you? Program has ardent supporters but some experts worry that it's too restrictive". Dallas Morning News. Archived from the original on 7 March 2018. Retrieved 28 September 2016.
  6. ^ "Whole30: It All Starts with Food". WGN TV. June 28, 2015. Archived from the original on 11 February 2018. Retrieved 28 September 2016.
  7. ^ Cahn, Megan (April 28, 2014). "Why the Whole30 Diet Is Taking Over Instagram". Elle. Archived from the original on 31 January 2018. Retrieved 28 September 2016.
  8. ^ a b Medaris Miller, Anna (December 15, 2014). "Should You Try the Whole30 Diet?". U.S. News & World Report. Archived from the original on 2 October 2016. Retrieved 28 September 2016.
  9. ^ Urban, Melissa (23 April 2015). The whole30 : the 30-day guide to total health and food freedom. ISBN 978-1-4736-1955-5. OCLC 908510978.
  10. ^ a b c Montag, Ali (3 April 2018). "The co-founder of cult diet Whole30 was once a drug addict — here's how she found huge success". CNBC. Archived from the original on 10 September 2018. Retrieved 10 September 2018.
  11. ^ Davis-Flynn, Jennifer. "The Whole30: A Chat with Authors Melissa and Dallas Hartwig". Clean Eating Magazine. Archived from the original on 12 July 2015. Retrieved 28 July 2015.
  12. ^ "Dallas and I are officially separating..." Melissa Hartwig on Instagram. June 24, 2015. Archived from the original on 2021-12-24. and "Melissa and I are officially separating..." Instagram. Dallas Hartwig on Instagram. June 24, 2015. Archived from the original on 2021-12-24.
  13. ^ "Food Freedom Forever: Letting Go of Bad Habits, Guilt, and Anxiety Around Food". Publishers Weekly. Archived from the original on 14 October 2016. Retrieved 28 September 2016.
  14. ^ Rogers, Katie (July 7, 2016). "Why Dieters Flock to Instagram". New York Times. Archived from the original on 12 June 2018. Retrieved 28 September 2016.
  15. ^ White, Cayla (February 7, 2022). "Whole30 Launches New Plant-Based Program". VegOut. Retrieved 25 May 2022.
  16. ^ Johnson, Jon (May 9, 2019). "What to know about the Whole30 diet". Medical News Today. Archived from the original on 27 June 2019. Retrieved 27 June 2019.
  17. ^ Willett, Megan (June 25, 2015). "Millennials are obsessed with Whole 30, the 'cultish' fad diet taking over Instagram and Pinterest". Business Insider. Archived from the original on 15 February 2018. Retrieved 28 September 2016.
  18. ^ Fetters, K. Aleisha (November 20, 2013). "Best and Worst Health Trends of 2013: Worst: Whole30 diet". Health. Archived from the original on October 1, 2016. Retrieved September 29, 2016.
  19. ^ Oliver, David (May 18, 2018). "Health Buzz: Why the Whole30 Diet Is Ranked So Low on the U.S. News Best Diets List". U.S. News & World Report. Archived from the original on 26 June 2019. Retrieved 27 June 2019.
  20. ^ "Whole30 Diet". U.S. News Best Diet Rankings 2019. Archived from the original on 27 June 2019. Retrieved 27 June 2019.

External links[edit]