Meme hack

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Uncle Sam tells the viewer to edit
Uncle Sam used in parody.

A meme hack is changing a meme to express a point of view not intended or inherent in the original image, or even opposite to the original. The meme can be thoughts, concepts, ideas, theories, opinions, beliefs, practices, habits, songs, or icons. Distortions of corporate logos are also referred to as subvertising.[1] Another definition is: "Intentionally altering a concept or phrase, or using it in a different context, so as to subvert the meaning."[2]

See also[edit]


  1. ^ See also Stephen Downes, Hacking Memes (First Monday, volume 4, issue 11) for a detailed description of meme hacks.
  2. ^ downloaded 21/11/12 Archived 2012-07-27 at the Wayback Machine from Samizdata