|Cultural origins||Early 1990s, Memphis, Tennessee, United States|
Memphis rap, also known as Memphis hip hop and in some forms Memphis horrorcore, is a regional subgenre of hip hop music that originated in Memphis, Tennessee in the early 1990s. The genre is characterized by its often low budget, repetitive production and its occasional lo-fi sound that also heavily utilizes the Roland TR-808 drum machine and minimal synth melodies, as well as double time flows and samples ranging from soul and funk to horror film scores and classical music, as well as hooks from songs by related rappers in the same genre, although DIY production without sampling is common as well.
Early artists and groups associated with Memphis rap include T-Rock, Tommy Wright III, Playa Fly, Al Kapone, MC Mack DJ Spanish Fly, Lil Noid, 8Ball & MJG and Three 6 Mafia, with the latter two achieving relative commercial success. Three 6 Mafia's Mystic Stylez and other releases by members of the group such as Come with Me 2 Hell by DJ Paul and Lord Infamous, and Lil Noid's Paranoid Funk, as well as DJ Spanish Fly's early mixtapes were particularly influential in the genre's development. Despite largely staying underground, it has attained a cult following from MP3 blogs, influencing rappers such as Lil Ugly Mane, Denzel Curry, 1S1K SeanMario, Marco Pavé and SpaceGhostPurrp, as well as the rise of crunk and trap music.
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