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MensEGG was a style magazine distributed in Japan aimed at young men. It was a counterpart of Egg magazine, which focused on Gyaru-oh (male Gyaru) fashions – it was the gyaru-oh bible. There is also Men's Egg Bitter magazine, aimed at Gyaruo aged 23 and above.
History and profile
Men's Egg' was established in 1999. The image of the magazine revolved around Japanese working-class trends, appealing to young men mostly under 20. It draws inspiration from Japanese "yankee" (delinquent) culture, also with techno and surfer influences. This style is often looked down on by some other Japanese, who associate it with juvenile delinquency, and also, "Inakamono"(somebody from the countryside). The generic "Bon-Jovi"-esque style featured in Men's Egg magazine can be found being offered cheaply in chain clothing-stores across Japan such as "Zenmall" or "Jeansmate" although the big name gyaruo fashion brands sell for high prices.
Apart from fashion, the magazine also featured information for young teenagers, such as advice on picking up girls, dating, and explicit articles with advice on sex. The magazine also contained information about club events.
- Ronald Saladin (2016). "Between gyaru-o and sōshokukei danshi: body discourses in lifestyle magazines for young Japanese men". Contemporary Japan. 27 (1). Retrieved 8 March 2017.
- "Gyaru magazine egg closes: Is gyaru fashion culture on the way out?". Japan Trends. 8 May 2014. Retrieved 13 August 2015.
- Masafumi Monden (20 November 2014). Japanese Fashion Cultures: Dress and Gender in Contemporary Japan. Bloomsbury Publishing. p. 21. ISBN 978-1-4725-8673-5. Retrieved 31 October 2015.