Menu Group

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Menu Group UK Ltd.
IndustryDelivery, Delivery Service, E-Commerce, Hospitality
FounderVahan Kerobyan (CEO), Mushegh Hakobyan, Mariam Harutyunyan
HeadquartersYerevan, Armenia
Area served
Armenia, Georgia, and Belarus

Menu Group UK Limited is an Armenia-based food delivery company,[1][2] that operates in Armenia, Georgia and Belarus under brands,, and respectively.[1][3] The company was started in 2012[4] by Vahan Kerobyan, his wife Mariam Harutyunyan and a school friend Mushegh Hakobyan.[5][6][7]

Overview and History[edit]

Menu Group UK Ltd., has been operating for 6 years in food-tech and e-commerce. The company operates in 15 cities, cooperates with more than 1500 partner restaurants, employs more than 1000 people.[6][8][9] The company ranks second in the CIS in the total number of orders.[10][11]

October 15, 2012 - launched in Yerevan, Armenia[12]

October 15, 2014 - launched in Tbilisi, Georgia[13]

November 10, 2015 - Menu Group closed US$720,000 pre-series round[14]

October 28, 2016 - launched in Minsk, Belarus[3][15][16]

August 9, 2017 - Menu Group acquired Food Panda Georgia (Delivery Hero)[1][2][10][11]

October 19, 2017 - Menu Group raises $3 million to accelerate regional expansion[11][17][18][19]

July 30, 2019 - Menu Group acquired and plans to launch in Ukraine autumn 2019[20]

Vahan Kerobyan, CEO of Menu Group[edit]

Vahan Kerobyan is a graduate with honors from the Yerevan State University. He worked as head of the department of international trade relations at HSBC Bank from 1999 to 2004. Vahan also headed a supermarket chain in Armenia from 2004 to 2012. In the same years, he successfully cooperated with the EBRD as a consultant in the field of retail. From 2012 to present he is the director of Menu Group.[21]


  1. ^ a b c "Food delivery startup Menu Group raises $3 million". Retrieved 2018-12-06.
  2. ^ a b "Armenia's Menu raises $3 million to expand food delivery business". PanARMENIAN.Net. Retrieved 2018-12-06.
  3. ^ a b "Delivery within 15 minutes. presents a new website and app". Retrieved 2018-12-06.
  4. ^ "Menu Group UK Ltd announces $ 3 million investment". Retrieved 6 November 2018.
  5. ^ "Армянская Menu Group привлекла $3 млн инвестиций". За рубежом (in Russian). 2017-10-19. Retrieved 2018-12-06.
  6. ^ a b ""Люди едят 1000 раз в год — надо агрессивно расти". Куда сервис доставки Menu Group тратит $3 млн инвестиций". PROBUSINESS.IO (in Russian). 2018-03-30. Retrieved 2018-12-06.
  7. ^ "Menu Group (UK) Limited - Company Profile - Endole". Retrieved 2018-12-06.
  8. ^ "The "Menu Group" company has completed the process of attraction of $ 720 000 USD within the framework of the expansion strategy". Retrieved 6 November 2018.
  9. ^ "Menu Group Project In Georgia". Georgia Today on the Web. Retrieved 2018-12-06.
  10. ^ a b "Menu Group привлекла $3 млн инвестиций". (in Russian). Retrieved 2018-12-06.
  11. ^ a b c "Menu Group attracted USD 3m for entering new markets". Retrieved 2018-12-06.
  12. ^ "'s new target: Delivery time will be reduced to 15 minutes". Retrieved 2018-12-06.
  13. ^ "Spotlight on the Georgian Food Delivery Market". Georgia Today on the Web. Retrieved 2018-12-06.
  14. ^ "Granatus Ventures is the first venture capital firm investing worldwide in startups that leverage Armenia's potential as an emerging technology hub". Retrieved 2018-12-06.
  15. ^ Владыко, Александр (2016-06-22). "Белорусы запустили сервис доставки еды, которого "ни у кого еще не было" - Люди". (in Russian). Retrieved 2018-12-06.
  16. ^ admin (2018-06-21). "10 Reasons to Start a Business in Belarus From Vahan Kerobyan (PHOTOS)". S H Business News. Retrieved 2018-12-06.
  17. ^ "Menu Group-მა მოიზიდა $3 მილიონი ინვესტიცია რეგიონალური განვითარების ასაჩქარებლად". BM.GE (in Georgian). Retrieved 2018-12-06.
  18. ^ "GBC - საკვების მიტანის კომპანია Menu Group -მა 3 მილიონი დოლარის ინვესტიცია მოიზიდა". Retrieved 2018-12-06.
  19. ^ BPN. "Menu Group-მა რეგიონალური განვითარების ასაჩქარებლად 3 მილიონი დოლარის ინვესტიცია მოიზიდა". BPN. Retrieved 2018-12-06.
  20. ^ "Food Delivery Company Menu Group Acquires Ukrainian Marketplace". Retrieved 2019-07-30.
  21. ^ "Startup Grind Hosts Vahan Kerobyan ( Group)". Retrieved 2018-12-06.

External links[edit]