Merc Clothing

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Merc Group of Companies Ltd.
Founded 1967, Carnaby Street, England
Founder Javid Alavi
Products Mod, skinhead, casual and more

Merc Clothing is a United Kingdom-based clothing company which specialises in the production of shirts, trousers, suits, parkas, harrington jackets, shoes and accessories for men and women (primarily focusing on the former).[1] Although the brand originally focused on the mod and skinhead styles, they have adapted to target a wider clientele.[1] They also carry a more casual range of jeans and T-shirts. The brand occasionally incorporates the Royal Air Force roundel (sometimes called the mod target) in its designs. Merc Clothing is a privately owned company.[citation needed]

Founded by Javid Alavi in London in 1967, and with a presence on Carnaby Street, Merc Clothing aimed to fill a demand for a specific look in 1960s England. Originally, in addition to their own merchandise, they stocked brands such as Fred Perry, Farah [1] and Lonsdale, later dropping these brands to exclusively sell Merc products. Since then, Merc has continued to grow, and now ships goods to every continent via the website[citation needed]


  1. ^ a b "Reinvented Merc Classics Hero in Autumn Winter '10 Collection". Artrocker. 18 August 2010.  External link in |publisher= (help);