Meridith Valiando Rojas

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Meridith Valiando Rojas
Born1987 (1987)
Smithtown, NY
Other namesMeridith Valiando
OccupationAmerican concert producer

Meridith Valiando Rojas (born 1987) is an American concert producer and media entrepreneur. She is the co-founder and CEO of DigiTour Media. DigiTour is the largest producer of live events for the teenage market in North America [1] whose investors include Ryan Seacrest, Advance Publications (parent company of Conde Nast), Ben Silverman, Guy Oseary, and Allen Debevoise.[2][3]

In 2014 Meridith was named one of Social Media Week LA’s “Social 25”, the list recognizes the year’s “25 most outstanding individuals, companies, and brands influencing the future of social media.”[3]

Early career[edit]

Meridith began her career in the music industry in the A&R division at Columbia Records, while starting her freshman year at the New York University Tisch School of the Arts.[4]

Upon her graduation she joined Spirit Music Publishing, where she was named head of A&R. Spirit manages the music catalogues for Bob Marley, Velvet Underground and MGMT.[5] She relocated to Los Angeles in 2009 and in 2011 was appointed the Senior Creative Director at Rondor/Universal Music Publishing Group.[4]


In 2010, Meridith co-founded DigiTour Media with mult-platinum producer Christopher Rojas.[1] Valiando subsequently married Rojas on March 1, 2014.

DigiTour has produced over 70 events throughout North America and Europe and have sold over 100,000 tickets in 2014.[6][7] The events feature the most popular stars from YouTube, Vine, as well as traditional recording music acts.[8]

DigiTour entertainers have included Fifth Harmony, Demi Lovato, Cimorelli, The Janoskians, Hoodie Allen, Karmin, Bella Thorne, Tyler Oakley, and O2L.


Forbes profiled Valiando-Rojas in article entitled “Meridith Valiando is Bringing YouTube to Concert Halls” on February 18, 2002.[1] The Los Angeles Business Journal recognized Valiando-Rojas in their annual “20 in their 20s” List.[9]

Variety Magazine named Meridith one of 30 "Digital Entertainment Execs To Watch" in their January 2015 issue, citing that DigiTour Media is "more than doubling tour dates in 2015."[10]

Meridith was also selected by Popular Mechanics for their list of "The 12 Most Influential People in Technology You've Never Heard of" in their December 2015 issue.[11]

Smartphone manufacturer BlackBerry selected Valiando-Rojas to serve as its national spokesperson in 2012, as part of its campaign entitled “Be Bold.”[12]

Meridith was honored by Cosmopolitan Magazine for their list of "50 Fun Fearless Females" in 2015.[13]

LA Business Journal selected Meridith as a "Women's Council And Awards 2018 Rising Star Finalist" in the Summer of 2018."[9]


  1. ^ a b c "Meridith Valiando Is Bringing YouTube To Concert Halls - Forbes". Retrieved 2014-05-12.
  2. ^ "Ryan Seacrest, Advance Publications Invest in DigiTour, a YouTube Concert Promoter | Variety". Retrieved 2014-07-06.
  3. ^ a b "DigiTour Adds Two Execs, Investors Guy Oseary, Ben Silverman, Allen DeBevoise | Deadline". Retrieved 2014-10-04. Cite error: Invalid <ref> tag; name "deadline" defined multiple times with different content (see the help page).
  5. ^ "Who We Are | Spirit Music Group". Archived from the original on 2014-05-12. Retrieved 2014-05-12.
  6. ^ "The British Are Coming to DigiTour 2013 | Business Wire". Retrieved 2014-05-12.
  7. ^ "More Than "A Selfie On Stage": The Rise Of The YouTube Tour | BuzzFeed". Retrieved 2014-10-04.
  8. ^ "2nd Annual DigiTour 2012 Brings Most Popular Musical Acts on YouTube to Hard Rock Cafe". Archived from the original on 2013-05-08. Retrieved 2014-05-12.
  9. ^ a b "Sign in to Los Angeles Business Journal | Los Angeles Business Journal". Retrieved 2014-05-12. Cite error: Invalid <ref> tag; name "labusinessjournal" defined multiple times with different content (see the help page).
  10. ^ "Variety's Digital Entertainment Execs to Watch". Retrieved 2015-01-14.
  11. ^ "The 12 Most Influential People in Technology You've Never Heard of". Retrieved 2015-01-14.
  12. ^ "BlackBerry advocate Meridith Valiando at BlackBerry World 2012 |". Retrieved 2014-05-12.
  13. ^ "Cosmo's Fun Fearless Female 50 Honoree". Retrieved 2018-07-26.