Meridith Valiando Rojas

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Meridith Valiando Rojas
Born 1987 (1987)
Smithtown, NY
Other names Meridith Valiando
Occupation American concert producer

Meridith Valiando Rojas (born 1987) is an American concert producer and media entrepreneur. She is the co-founder and CEO of DigiTour Media. DigiTour is the largest producer of live events for the teenage market in North America [1] whose investors include Ryan Seacrest, Advance Publications (parent company of Conde Nast), Ben Silverman, Guy Oseary, and Allen Debevoise.[2][3]

In 2014 Meridith was named one of Social Media Week LA’s “Social 25”, the list recognizes the year’s “25 most outstanding individuals, companies, and brands influencing the future of social media.”[3]

Early career[edit]

Meridith began her career in the music industry in the A&R division at Columbia Records, while starting her freshman year at the New York University Tisch School of the Arts.[4]

Upon her graduation she joined Spirit Music Publishing, where she was named head of A&R. Spirit manages the music catalogues for Bob Marley, Velvet Underground and MGMT.[5] She relocated to Los Angeles in 2009 and in 2011 was appointed the Senior Creative Director at Rondor/Universal Music Publishing Group.[4]

DigiTour[edit]

In 2010, Meridith co-founded DigiTour Media with mult-platinum producer Christopher Rojas.[1] Valiando subsequently married Rojas on March 1, 2014.

DigiTour has produced over 70 events throughout North America and Europe and have sold over 100,000 tickets in 2014.[6][7] The events feature the most popular stars from YouTube, Vine, as well as traditional recording music acts.[8]

DigiTour entertainers have included Fifth Harmony, Demi Lovato, Cimorelli, The Janoskians, Hoodie Allen, Karmin, Bella Thorne, Tyler Oakley, and O2L.

Press[edit]

Forbes profiled Valiando-Rojas in article entitled “Meridith Valiando is Bringing YouTube to Concert Halls” on February 18, 2002.[1] The Los Angeles Business Journal recognized Valiando-Rojas in their annual “20 in their 20s” List.[9]

Variety Magazine named Meridith one of 30 "Digital Entertainment Execs To Watch" in their January 2015 issue, citing that DigiTour Media is "more than doubling tour dates in 2015."[10]

Meridith was also selected by Popular Mechanics for their list of "The 12 Most Influential People in Technology You've Never Heard of" in their December 2015 issue.[11]

Smartphone manufacturer BlackBerry selected Valiando-Rojas to serve as its national spokesperson in 2012, as part of its campaign entitled “Be Bold.”[12]

References[edit]

  1. ^ a b c "Meridith Valiando Is Bringing YouTube To Concert Halls - Forbes". forbes.com. Retrieved 2014-05-12. 
  2. ^ "Ryan Seacrest, Advance Publications Invest in DigiTour, a YouTube Concert Promoter | Variety". variety.com. Retrieved 2014-07-06. 
  3. ^ a b "DigiTour Adds Two Execs, Investors Guy Oseary, Ben Silverman, Allen DeBevoise | Deadline". deadline.com. Retrieved 2014-10-04.  Cite error: Invalid <ref> tag; name "deadline" defined multiple times with different content (see the help page).
  4. ^ a b "MERIDITH VALIANDO APPOINTED TO SENIOR DIRECTOR OF CREATIVE, RONDOR MUSIC PUBLISHING". universalmusic.com. Retrieved 2014-05-12. 
  5. ^ "Who We Are | Spirit Music Group". spiritmusicgroup.com. Retrieved 2014-05-12. 
  6. ^ "The British Are Coming to DigiTour 2013 | Business Wire". businesswire.com. Retrieved 2014-05-12. 
  7. ^ "More Than “A Selfie On Stage”: The Rise Of The YouTube Tour | BuzzFeed". buzzfeed.com. Retrieved 2014-10-04. 
  8. ^ "2nd Annual DigiTour 2012 Brings Most Popular Musical Acts on YouTube to Hard Rock Cafe". Archived from the original on 2013-05-08. Retrieved 2014-05-12. 
  9. ^ "Sign in to Los Angeles Business Journal | Los Angeles Business Journal". labusinessjournal.com. Retrieved 2014-05-12. 
  10. ^ "Variety’s Digital Entertainment Execs to Watch". variety.com. Retrieved 2015-01-14. 
  11. ^ "The 12 Most Influential People in Technology You've Never Heard of". popularmechanics.com. Retrieved 2015-01-14. 
  12. ^ "BlackBerry advocate Meridith Valiando at BlackBerry World 2012 | CrackBerry.com". crackberry.com. Retrieved 2014-05-12.