A Meteor Ireland Music Award was an accolade bestowed upon professionals in the music industry in Ireland and further afield. They had been bestowed each year since 2001, replacing the IRMA Ireland Music Awards held in the 1990s. Promoted by MCD Productions, the ceremony at which these accolades are bestowed upon worthy recipients was referred to colloquially as The Meteors, though occasionally also by its full title.
Event organisers confirmed in January 2011 that there would be no awards ceremony that year, with Meteor's cancellation of its sponsorship of the event widely blamed for this abrupt occurrence.
^O'Connell, Siobhán (24 February 2011). "Loyalty to Irish newspapers still evident". The Irish Times (Irish Times Trust). Retrieved 24 February 2011. There are no Meteor Music Awards this year after the mobile phone operator decided to cease sponsoring the event. However, the brand, which is 10 years old, says the awards will return in 2012, with Meteor as the primary sponsor. The televised awards were Meteor's most visible sponsorship and tied in with the company's strategy of recruiting younger customers.