Metro Cash and Carry
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|Olaf Koch, CEO|
|Products||Fast-moving consumer goods|
|Revenue||€31.6 billion (2012)|
Number of employees
|~ 100,000 (2012)|
METRO Cash & Carry is an international self-service wholesaler. It operates across Europe and in some countries of Asia and Northern Africa. It is the largest sales division of the German trade and retail giant Metro AG.
METRO Cash & Carry is different from B2C retail chains (such as Walmart, Carrefour or Tesco) in that its business concept is targeted towards professional customers rather than end consumers. The cash-and-carry concept is based around self-service and bulk buying. METRO Cash & Carry serves to registered customers only. Core customer groups are hotels, restaurants, caterers, traders and other business professionals.
|Country||First wholesale center||Number of wholesale centers|
- 1 operates under the brand name Makro
- Sofia (x2) - the one on Tsarigradsko Shausse open 24/7
- Plovdiv (x2)
- Varna - open 24/7 during Summer
- Stara Zagora
- Burgas - open 24/7 during Summer
- Veliko Tarnovo
METRO Cash & Carry entered the Indian market in 2003. The company currently operates twenty-four wholesale distribution centers including six in Bangalore, four in Hyderabad, two each in Mumbai and Delhi, and one each in Kolkata, Jaipur, Jalandhar, Zirakpur, Amritsar, Vijayawada, Ahmedabad, Surat, Indore and Lucknow. Metro has stores in the following cities:
- Bangalore (x6)
- Delhi (x2)
- Hyderabad (x4)
- Mumbai (x2)
METRO Cash & Carry India’s core customers include small retailers and kirana stores, hotels, restaurants and caterers (HoReCa), corporates, SMEs, all types of offices, companies and institutions, as well as self-employed professionals. Only business customers are allowed to purchase at METRO, all of them duly registered and provided with a customer registration card. With considerable international expertise and a nuanced understanding of the Indian market honed over the past ten years, METRO Cash & Carry India is well positioned to cater to the specific needs of all these customer segments.
METRO Cash & Carry India offers close to 7,000 world-class products across a multitude of categories - such as fruits & vegetables, general grocery, dairy, frozen & bakery products, fish & meat, confectionery, detergents & cleaning supplies, health & beauty products, media & electronics, household goods and apparel - all under one roof, and at transparent, low wholesale prices. This helps us improve our customers’ offerings, while providing them with a reliable supply source. Analyzing the local requirements, a large percentage of the goods are sourced locally and are tailor-made to meet the specific demands of the region. 
Metro Cash and Carry opened its first wholesale center in the city Lahore on October 31, 2007. Second store was opened in the Pakistan's capital Islamabad on April 3, 2008. The year 2009 marked the opening of three more Metro Cash and Carry centers in Lahore, Karachi, and Faisalabad, bringing the total number of stores at 5. In 2012, with the merger of Makro into the brand, the total number of METRO stores in Pakistan stands at 10.
Makro Cash & Carry is present in Portugal since 1989. The expansion of the company was extremely fast and at the end of the first year of activity, Makro was leading the industry. The then innovative concept of "all under one roof" offer represented a key weapon in this growth, since it gave customers the possibility to purchase in one place everything they needed for their businesses, both in food and non-food areas. The first store opened in Portugal was installed in 1990 in Alfragide (Lisbon) and today the company has eleven operating units in the main urban and economic centers of the country. Currently Makro Cash & Carry Portugal is second only to its main competitor, Recheio, a wholesaler belonging to Jeronimo Martins Group. Makro Cash & Carry Portugal does not want to be a mere supplier, but a complete partner to its customers, and therefore several initiatives are presented seasonally to all customer segments on Makro's portfolio of customers.
The company is present in the following cities since:
- Lisbon - 1990
- Matosinhos - 1990
- Gaia - 1990
- Palmela - 1991
- Albufeira - 1992
- Coimbra - 1993 (a new store opened in 2010 to replace the original one)
- Braga - 1996
- Cascais - 2000
- Faro - 2001
- Leiria - 2003
- Aveiro - 2008
METRO Cash and Carry was one of the first international food and non-food retail chains to enter the Romanian market, knowns as METRO Cash & Carry România, opening its first store in 1996 in Bucharest, near Henri Coandă International Airport.
The first METRO Cash & Carry stores in Turkey opened in İstanbul in 1990. The company currently operates 30 stores in the following cities:
- İstanbul (x8)
- Ankara (x3)
- İzmir (x2)
- Bursa (x2)
- Ho Chi Minh City (x3)
- Hanoi (x3)
- Biên Hoà
- Vũng Tàu
- Cần Thơ
- Long Xuyên
- Qui Nhơn
- Đà Nẵng
- Hải Phòng
- Hạ Long
- Nha Trang
- Buôn Ma Thuột
- Rạch Giá
In 2014, Metro Group signed an agreement to sell its subsidiary in Vietnam to the Thai group Berli Jucker worth EUR665 million (US$889 million), according to Metro Cash and Carry Vietnam. Under the deal, Berli Jucker will take over Metro's wholesale trading in Vietnam as well as Metro Cash and Carry Vietnam Company including 19 supermarkets and other properties.
Former international operations
Denmark was one of the first countries, METRO Cash & Carry expanded its operations to and the first store opened in 1971 in the Copenhagen suburb of Glostrup. Since then stores have been opened in Aarhus, Kolding, Sydhavnen in Copenhagen and Aalborg in chronological order. MCC Denmark was one of the first countries to begin operating delivery services out of the stores and had its own truck fleet that covered all of Denmark. METRO left Denmark in December 2014.
On May 18, 2008, METRO Cash & Carry announced its market entry into Egypt under the MAKRO brand name. The first store opened in June 2010 and the second in October 2010. Both stores were closed some time within 2013-2015, as the company started withdrawing from loss-making markets.
From 1964, for this supermarket chain, there was two different logos. The first logo of supermarket chain has been in use from 1964 to 2004, and the second and current logo is in use from 2004.
- "METRO Cash & Carry". Metro-cc.com. Retrieved 2015-09-24.
- "METRO Cash & Carry". Metrogroup.de. Retrieved 2015-09-24.
-  Archived January 21, 2013, at the Wayback Machine.
- "Магазини". Metro.bg. Retrieved 2017-06-01.
- "Ολοκλήρωση της εξαγοράς της Makro Cash & Carry από τη Σκλαβενίτης". Capital.gr. Retrieved 2015-09-24.
-  Archived November 4, 2010, at the Wayback Machine.
- "Hale MAKRO". Makro.pl. 2015-09-15. Retrieved 2015-09-24.
- "Metro Cash&Carry România va avea de la 1 decembrie un nou director general - Mediafax". Mediafax.ro. Retrieved 2015-09-24.
- "METRO GROUP signs agreement to divest its wholesale activities in Vietnam". 7 August 2014. Retrieved 1 March 2015.
- "METRO Cash & Carry sells parts of the Danish business to Euro Cater". Metrogroup.de. 2014-10-10. Retrieved 2015-09-24.
- "مترو | TOP-LEVEL". Web.archive.org. Archived from the original on February 16, 2013. Retrieved 2015-09-24.
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