Mexican pink is a purplish pink tone of the color rose, vivid and saturated, similar to the colors called fuchsia or magenta. It has been compared with the color of the bracts of ornamental climbing plant called bougainvillea, that is, Trinity and Santa Rita bougainvillea. Its origin is that this color is used in traditional clothing such as serapes and is used in the craft art and fine art of traditional Mexican culture.
This bright vivid tone of hot pink is widely seen in Mexican culture today, although the dictionary of the Spanish Royal Academy does not register the name as yet. In Mexico it is considered an element of national identity and a symbol of Mexican charisma.
Mexican pink became known as such through the efforts of the journalist, painter, cartoonist and designer fashion Ramón Valdiosera. In the mid-1940s, Valdiosera made a long research trip to Mexico where he made contact with different ethnic groups and collected suits and dresses typical of different regions. Interested in traditional Mexican clothing adapt to contemporary fashion, on his return to Mexico City set up a sewing workshop and there devoted himself to move the fabrics, colors and traditional styles to sophisticated forms of fashion at that time.
- Consejo de Promoción Turística de México (ed.), Guía breve de uso de la marca México/País (PDF), México, retrieved 15 May 2012
- "Taxis del DF ahora serán de color rosa mexicano". Terra México. Retrieved 9 December 2015.
- Mallet, Ana Elena (March 2010), "Rosa mexicano", Gatopardo, México: Mapas, no. 109, retrieved 15 May 2012