Mexx

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Mexx
Private
Industry Fashion
Founded Netherlands (1986)
Defunct Netherlands (2014)[1]
Headquarters James Wattlaan 7, Drunen, Netherlands
Number of locations
315 (2014)
Area served
Worldwide
Key people

CEO Leo Cantagalli

CFO Jacques Mitterand

Brand Director Nur Basaran
Products Clothing
Accessories
Perfumes
Linen
Owner Mexx International B.V.
Number of employees
6000 (2012)[2]
Website mexx.com

Mexx is an international fashion company that designs clothes and accessories for men, women, and children.

History[edit]

In the 1970s, fashion designer Rattan Chadha and his business partners PK Sen Sharma, Adu Advaney, Suveer Arora, Ronny Lemmens, Horatio Ho and Arun Mehta (known as the Founders of the company) supplied clothes for department and wholesale stores in the Netherlands, which were specifically designed and labelled for the stores. Revamping the business in 1980, they created two popular clothing brands—"Moustache" for men and "Emanuelle" for women. Both labels had coordinated collections focused on lifestyle and youth fashion. In 1986, the two brand names were merged to form: M (from Moustache) + E (from Emanuelle) + XX (an abbreviation for "kiss kiss") to create MEXX.[3]

Over time, Mexx has grown to become an international brand with over 800 stores in 55 countries and more than 10,000 points of sale. It has grown rapidly and is now an internationally prominent company, employing over 6,000 people worldwide.[3]

In 2001, Mexx was bought by the U.S. fashion company Liz Claiborne for $264 million and an Earn out which amounted to another $275 Million.[4] Thus, for many years it belonged to the Liz Claiborne group—a multi-brand business listed on the New York stock exchange that markets fashion, design, accessories and perfume internationally.[5] In 2011, Liz Claiborne, as part of a restructuring, sold Mexx to private equity firm The Gores Group at a loss but retained a minority interest in the Mexx chain of stores.[6]

Bankruptcy[edit]

Mexx store closing sale in Feb 2015. This location is in Hillcrest Mall.

In 2012, Mexx already reported a loss of 86 million euros and later, in 2013, a loss of 82 million euros. [7]

On December 4, 2014, three holding companies of Mexx were declared bankrupt by the district court of Amsterdam.[8] On December 5, 2014, Frits Kemp, a high-profile lawyer in the Netherlands declared 315 Mexx stores, which serves worldwide including 95 locations in Canada, bankrupt. The stores are expected to remain open while the chain sells off merchandise.

Eroglu Holding (2015-2017)[edit]

On January 29, 2015, Turkish Eroglu Holding acquired fashion brand Mexx for 21 million euro[9] and planned to relaunch several dozen stores all across Europe. Since February 2015 Mexx had re-opened full prices stores and outlet centers across Europe. [9]

Current Owners and Organization[edit]

In August 2017, the label Mexx was acquired by Ferry Helmer and Ronald Petrus Janssen. New management team composed of old Mexx Veterans; CEO: Leo Cantagalli, Brand Director: Nur Basaran, and CFO: Jacques Mitterand have been put in place in order to revive the brand. [10] These senior executives helped bring Mexx to what some call "the glory days" of Mexx.[11] With new direction the brand is once again making waves with the publication of the Mexx website (www.mexx.com) which was put online in the first week of March 2018 as part of the re-launch period, including an initial Spring/Summer 2018 collection. [10] [12] The Brand is currently focusing on and preparing the next collection; "In 2019 we will present a complete collection including shoes," says Ferry Helmer, owner of Mexx International. [11] The Global Re-Launch is scheduled for Spring 2019.

Product palette[edit]

Mexx did not just offer contemporary fashion but also diverse lifestyle products. Besides Mexx fashion for men, women and children, Mexx products ranged from shoes to accessories, such as bags and scarves, to fragrances, carpets and bed linen.

It is to be noted that the license for Mexx Eyewear (ophthalmic frames and sunglasses) is held by German distributor OWP and is not affected by the bankruptcy.[13]

International business[edit]

Mexx store in Promenade

The company’s collections and accessories were sold in over 300 own retail stores, famous department stores, chain stores, specialist stores and nearly 300 franchise stores.

The number of Mexx stores as its peak in 2015:

Americas

Asia

Europe

References[edit]

  1. ^ "Mexx goes bankrupt, affecting 95 Canadian stores - Business - CBC News". Cbc.ca. 2014-12-05. Retrieved 2015-02-25. 
  2. ^ [1] Archived July 15, 2007, at the Wayback Machine.
  3. ^ a b [2] Archived December 28, 2007, at the Wayback Machine.
  4. ^ "Liz Claiborne Agrees to Buy Mexx Group For $264 Million and 'Earnout Payment ( $ 275 Million )". Wall Street Journal. 2001-05-17. Retrieved 2008-05-06. 
  5. ^ "Our Brands". Liz Claiborne. 2008. Archived from the original on 2008-05-17. Retrieved 2008-05-06. 
  6. ^ "Private Equity Deals". PrivCo. Retrieved 2015-02-25. 
  7. ^ Hendriksz, Vivian (March 24, 2015). "Mexx acquired for 21 million euros". FashionUnited. Retrieved June 17, 2015. 
  8. ^ "Modeketen Mexx failliet verklaard". Nos.nl. Retrieved 2015-02-25. 
  9. ^ a b Mexx overgenomen door Nederlandse RNF Group; 15 August 2017
  10. ^ a b Möller, Nick (March 12, 2018). "Mexx is back, and how". Retail Trends. 
  11. ^ a b "Mexx wil terug naar gloriedagen: 'Het wordt (weer) groot'". RTL Nieuws. Retrieved 2018-05-29. 
  12. ^ "Relaunch of the MEXX Fashion Brand". PR Newswire. March 8, 2018. 
  13. ^ Theodosi, Natalie (2017-08-15). "Dutch Fashion Label Mexx Acquired by RNF Holding". WWD. Retrieved 2017-10-18. 

External links[edit]