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Industry Online gambling
Founded 2007
Headquarters Halesowen
Key people
Simon Wilson (CEO)
Number of employees

mFortune is a software developer and operator and currently operates several online social and real money slots in the United Kingdom, along with casino and bingo games on mobile and tablet. The company was founded in 2003 by Simon Wilson, and employs over 150 people with headquarters in Birmingham and additional offices in Bucharest, Romania. The company’s activities are licensed by the UK Gambling Commission.[1]

The original business activity was the manufacture and supply of leisure machines to the retail betting and pub trades. The threat of the smoking ban, decreasing footfall in traditional pubs combined with the recession lead to diversification. The idea of developing games to be played via mobile phones was conceived whilst attempting to create a betting terminal that could be linked using Bluetooth to mobile devices and in 2008 mFortune released a suite of four games to the mobile market.[2] These were Blackjack, Roulette, Poker and a slots game.[3]

A mobile Bingo game featuring a chat room was launched later that year. By 2011, additional chat rooms had been introduced and the portfolio of casino games had been extended mFortune create all of their games in house, and employ dozens of dedicated graphic designers, coders, developers and testers, all based in their West Midlands headquarters.

On the first occasion of entering the eGR awards in 2011, the company was voted number one in the Rising Star category. In 2012, the company won further awards including Best Mobile Poker Operator and Best Mobile Bingo Operator at the mGaming Summit, and Mobile Product of the Year at the eGR Awards.[4] The company saw revenue of £16.5m during 2013.[5] In 2014, mFortune was named in the London Stock Exchange Group’s annual 1,000 Companies to Inspire Britain list,[6] and moved premises to create local jobs.[7]

In 2015, mFortune was nominated, and came highly commended, for an eGR Operator Award in the Mobile category, alongside Gala Bingo, LeoVegas, Mecca Bingo, Sky Betting & Gaming, Unibet and William Hill and in 2016 was shortlisted for Queens Award for Enterprise, with winners to be announced in April.


  1. ^ "Games Firm To Recruit 100 Staff In Move". Retrieved 24 August 2015.
  2. ^ "Fortune Favours The Brave, EGR Magazine - Issue 128". Retrieved January 2015. Check date values in: |accessdate= (help)
  3. ^ "mFortune Mobile Casino reveals new ways of smartphone gambling". Retrieved 17 September 2017.
  4. ^ "What A Year 2012 Was For mFortune Mobile Casino". Retrieved 2 January 2013.
  5. ^ "Fortune Favours The Brave, EGR Magazine - Issue 128". Retrieved January 2015. Check date values in: |accessdate= (help)
  6. ^ "1000 Companies To Inspire Britain".
  7. ^ "New Fountain House Owners Entice 100+ Jobs To Halesowen". Retrieved 24 August 2015.

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