Bivins in January 2012
|Birth name||Michael Lamont Bivins|
|Also known as||Biv|
August 10, 1968 |
Boston, Massachusetts, U.S.
|Genres||New jack swing, R&B|
|Labels||Sporty Rich Enterprises|
|Associated acts||New Edition, Bell Biv Devoe, Eazy-E, Boyz II Men, P. Diddy, Keyshia Cole, Jodeci|
He was the founding member of New Edition. When the group broke up he formed Bell Biv DeVoe with two other members of New Edition. They pioneered new jack swing and dominated the charts with their album Poison.
He also discovers, manages, and produces for other acts, most notably Another Bad Creation, MC Brains, Boyz II Men, and 702, all of whom were signed to his Motown distributed label Biv 10 Records. He serves as the music entrepreneur and A&R man of both of his own acts.
Bivins' credits include a supporting role in the film Friday After Next, and voice-over as Philip 'PM' Michaels, the DJ of the pseudo-radio station CSR 103.9 in the hit video game Grand Theft Auto: San Andreas. Most recently, he appeared in the basketball film Crossover as the character, Heart Attack. Bivins also manages Artist Development at Making the Band 4 and is CEO and founder of Sporty Rich Enterprises record label.
A judge on the Centric TV version of Showtime at the Apollo said of Apollo Live. which premiered Fall 2012 on Centric, that "Michael Bivins has really grown as an artist and entrepreneur since his debut as one of the heartthrobs of the R&B teen idols called New Edition."
- George, Nelson (2001-07-11). Buppies, b-boys, baps & bohos: notes on post-soul Black culture. Da Capo Press. pp. 63–. ISBN 978-0-306-81027-5. Retrieved 13 July 2011.
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