Michael Bivins

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Michael Bivins
Bivins in January 2012
Bivins in January 2012
Background information
Birth nameMichael Lamont Bivins
Also known asBiv, M.B.
Born (1968-08-10) August 10, 1968 (age 52)
Boston, Massachusetts, United States
GenresNew jack swing, R&B, hip hop
Occupation(s)Singer, rapper, manager, producer
Years active1978–present
LabelsSporty Rich Enterprises
Associated actsNew Edition, Bell Biv Devoe, Eazy-E, Boyz II Men, P. Diddy, Keyshia Cole, Jodeci

Michael Lamont Bivins (born August 10, 1968) is an American singer, rapper, manager and producer, and a founding member of New Edition and Bell Biv DeVoe.[1]


Bivins was born in Boston, Massachusetts, USA.


Michael Bivins is one of the founding members of New Edition. When the group broke up he formed Bell Biv DeVoe with Ricky Bell and Ronnie DeVoe. The group is credited with being one of the pioneers of the new jack swing sound. Their debut album, Poison, peaked at number five on the Billboard 200 chart in 1990.

Music Manager[edit]

He also discovers, manages, and produces for other acts, most notably Another Bad Creation, MC Brains, Boyz II Men, and 702, all of whom were signed to his Motown distributed label Biv 10 Records. He serves as the music entrepreneur and A&R man of both of his own acts. He also has the New Edition Movie that he produced.


Bivins' credits include CSR 103.9 in the hit video game Grand Theft Auto: San Andreas. Most recently, he appeared in the basketball film Crossover as the character, Heart Attack. Bivins also manages Artist Development at Making the Band 4 and is CEO and founder of Sporty Rich Enterprises record label.


New Edition
Bell Biv DeVoe



  1. ^ George, Nelson (2001-07-11). Buppies, b-boys, baps & bohos: notes on post-soul Black culture. Da Capo Press. pp. 63–. ISBN 978-0-306-81027-5. Retrieved 13 July 2011.

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