Michael Bloomberg 2020 presidential campaign

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Michael Bloomberg 2020 presidential campaign
Mike Bloomberg 2020 presidential campaign logo.svg
Campaign2020 United States presidential election (Democratic primaries)
AffiliationDemocratic Party
AnnouncedNovember 24, 2019[1]
Key peopleKevin Sheekeycampaign manager
Kelly Mehlenbacher – deputy COO[2]
Howard Wolfson
Jason Schecter
SloganRebuild America
Fighting for our future

The Michael Bloomberg 2020 presidential campaign began when Michael Bloomberg, a businessman and former mayor of New York City, filed a statement of candidacy with the Federal Election Commission for the office of President of the United States as a member of the Democratic Party on November 21, 2019.[3] His principal campaign committee is called "Mike Bloomberg 2020, Inc."[4] The campaign officially launched on November 24, 2019.[5]


On March 5, 2019, Bloomberg announced that he would not run for president in 2020; instead he encouraged the Democratic Party to "nominate a Democrat who will be in the strongest position to defeat Donald Trump".[6] On October 14, 2019, a day before the Democratic Party's fourth presidential debate, it was reported that Bloomberg was "still looking at" entering the race if Joe Biden were to drop out, but that "nothing can happen unless Biden drops out", according to an unnamed source reported to be close to the situation.[7]

Activities prior to campaign launch[edit]

On November 7, 2019, Bloomberg announced that he was taking steps to enter the 2020 United States presidential election, and on November 8 he officially filed for the Alabama Democratic presidential primary.[8][9][10] After qualifying in Michigan, on November 12, he filed his candidacy for the Arkansas primary.[11] On November 13, he applied for the Tennessee ballot.[12]

Bloomberg has said he will begin his campaign with the Super Tuesday states, not competing in Iowa or New Hampshire.[13] He did not attend his company's second annual New Economy Forum in Beijing on November 20, a sign that his developing presidential campaign was now "dead serious".[14] The summit was on the same day as one of the Democratic presidential primary debates in Atlanta.[15] He missed the deadline to file in New Hampshire, thus reinforcing his planned strategy to focus on the Super Tuesday states on March 3,[16] Another sign of his presidential run came when the University of Minnesota cancelled Bloomberg's scheduled lecture at the Hubert H. Humphrey School of Public Affairs on December 5, 2019, saying that it could be unlawful and against university policy to host him for such a lecture if he is a candidate.[17] Bloomberg's "Everytown for Gun Safety" political bloc had previously contributed large sums of money to many Democrats running in the 2018 Minnesota statewide and legislative elections.[17]

Headquartered at facilities provided by Bloomberg Philanthropies, the campaign's staff at pre-launch included senior advisors Howard Wolfson, communications adviser Jason Schecter, advertising creator Bill Knapp, pollster Doug Schoen along with sometimes Bloomberg Philanthropies CEO Patti Harris and political consultants Brynne Craig, Mitch Stewart, and Dan Wagner;[18][19] and, at launch, Kevin Sheekey (communications, government relations & marketing head for Bloomberg LP) was campaign manager.[20]

On November 21, 2019, Bloomberg filed a statement of candidacy with the Federal Election Commission to declare himself as a Democratic candidate for president,[4] though he said this was not a formal announcement, but a step towards making one if he decides to run.[21]

Campaign launch[edit]

Bloomberg officially declared his candidacy on November 24, 2019, during a campaign event in Virginia[22][23] as well as in campaign spot touting himself as a "doer and a problem solver" broadcast on YouTube[5] and on television, the latter in about 100 markets within the Super Tuesday states, which are to contribute about 40 percent of total pledged delegates at the Democratic National Convention.[24]

Bloomberg News reported that he plans to self-finance his effort without outside donations, budgeting $34 million on pro-candidacy advertising, $100 million on anti-Trump digital ads in swing states and $15 million to $20 million to register a half million voters in five battleground states that had swung to Trump in 2016.[25]

The Democratic National Committee's guidelines regarding the next scheduled debate on December 12, 2019, require participating candidates to demonstrate various thresholds of support including their receiving at least 4-percent support in four separate national approved by the DNC (or else 6 percent in two early state polls) along with donations "from at least 200,000 unique donors overall, and a minimum of 800 unique donors in at least 20 states."[26] According to various national opinion polls conducted in early December, public support for Bloomberg's candidacy registered at around four percent.[27][28][29][30][31] Asked about the prospect of not meeting thresholds for debate participation, Bloomberg said, "It is up to the DNC. They can set the rules. If they set the rules where I qualify, I would certainly debate. If they set the rules where I don’t qualify, then I won’t." At his November 25 press conference, Bloomberg said, "What I want to do is talk directly to the public, and explain what I’ve done, and what I would do. If you say that in a debate, OK. Although it is hard to do that. I think I’d be much better off talking to the public, just like I am doing now."[32]

On December 4, the campaign launched campaign ads in markets in every state nationally.[33]

Bloomberg News[edit]

According to editor-in-chief John Micklethwait of Bloomberg News, because of Bloomberg's ownership of the News (which refrains from investigating its owner) as well as his candidacy in the Democratic Party primaries, it will likewise refrain from investigating rival candidates throughout the primaries.[34][35][36][37][38][39] If "credible journalistic institutions" publish investigative reporting about any of the candidates, the News will "either publish those articles in full or summarize them," Micklethwait said.[40] The News's journalists' union protested the ban;[41] a former Washington bureau chief at the News's, Megan Murphy, characterized it as "staggering" that "an army of unbelievably talented reporters and editors from covering massive, crucial aspects of one of the defining elections of our time";[42] and the Trump administration decredentialed News reporters from attending further 2020 Trump campaign events.[43]


  1. ^ Peoples, Steve (November 24, 2019). "Michael Bloomberg launches Democratic presidential bid". AP News. Retrieved November 25, 2019.
  2. ^ Calder, Rich (November 28, 2019). "Michael Bloomberg swipes top staffer from Kamala Harris' presidential campaign".
  3. ^ "Campaign 2020: Bloomberg Files Campaign Paperwork, No Word Yet On Run For White House". WLNY. Associated Press. November 21, 2019. Retrieved November 21, 2019.
  4. ^ a b Bloomberg, Michael R. "FEC Form 2 Statement of Candidacy" (PDF). Federal Election Commission. Retrieved November 23, 2019.
  5. ^ a b Burns, Alexander (November 24, 2019). "Michael Bloomberg Joins 2020 Democratic Field for President". The New York Times. ISSN 0362-4331. Retrieved November 24, 2019.
  6. ^ Peoples, Steve; Pace, Julie (March 5, 2019). "Ex-NYC Mayor Bloomberg won't run for president in 2020". AP News. Retrieved November 17, 2019.
  7. ^ Schwartz, Brian (October 14, 2019). "Mike Bloomberg keeps talking to allies about running for president as Joe Biden struggles against Elizabeth Warren". CNBC. Retrieved November 17, 2019.
  8. ^ Calia, Mike; Schwartz, Brian (November 7, 2019). "Mike Bloomberg is preparing to enter the Democratic presidential primary". CNBC. Retrieved November 17, 2019.
  9. ^ Brusk, Steve; Merica, Dan (November 10, 2019). "Michael Bloomberg files to run in Alabama Democratic primary". CNN. Retrieved November 17, 2019.
  10. ^ Viser, Matt; Scherer, Michael. "Billionaire and ex-New York City mayor Michael Bloomberg is taking steps to run for president". The Washington Post. Retrieved November 17, 2019.
  11. ^ Merica, Dan; Alesci, Cristina (November 12, 2019). "Michael Bloomberg visits Arkansas to file for state's Democratic presidential primary". CNN. Retrieved November 17, 2019.
  12. ^ Kruesi, Kimberly (November 13, 2019). "Michael Bloomberg requests Tennessee presidential ballot petition". The Tennessean. Associated Press. Retrieved November 17, 2019.
  13. ^ Pace, Julie (November 17, 2019). "Bloomberg won't file to get on New Hampshire primary ballot". South Florida Sun-Sentinel. Associated Press. Retrieved November 17, 2019.
  14. ^ Smith, Ben (November 15, 2019). "Mike Bloomberg Won't Attend His Company's China Summit As His Possible Campaign Gets Serious". BuzzFeed News. Retrieved November 17, 2019.
  15. ^ Gibson, Ginger; Martina, Michael (November 15, 2019). "Bloomberg to skip his own China forum next week as he mulls presidential run". Reuters. Retrieved November 15, 2019.
  16. ^ Axelrod, Tal (November 15, 2019). "Bloomberg does not file to run in New Hampshire primary". The Hill. Retrieved November 17, 2019.
  17. ^ a b Bakst, Brian (November 15, 2019). "U of M cancels Bloomberg appearance". Minnesota Public Radio. Retrieved November 17, 2019.
  18. ^ "Bloomberg builds an all-star political team — and he might not even run". Washington Post.
  19. ^ Debenedetti, Gabriel (November 11, 2019). "Even Bloomberg Supporters Worry a Run Would 'Hand the Nomination to Warren'". Intelligencer.
  20. ^ "Bloomberg Campaign Chief Kevin Sheekey: Trump Is On The "Path To Victory," This Is A Campaign Against Trump". Real Clear Politics.
  21. ^ Karson, Kendall (November 21, 2019). "Former NYC Mayor Michael Bloomberg files with FEC to run for president". ABC News. Retrieved November 23, 2019.
  22. ^ Burns, Alexander (November 25, 2019). "At First 2020 Campaign Stop, Bloomberg Boasts What His Money Can Do". The New York Times.
  23. ^ Jim Morrison; Gregory S. Schneider. "First stop on Bloomberg's presidential campaign: Virginia, where he spent millions to help Democrats". The Washington Post.
  24. ^ "CNN.com - Transcripts". transcripts.cnn.com.
  25. ^ Niquette, Mark (November 26, 2019). "Bloomberg Takes Untested Path to 2020, Skipping Key Contests". Bloomberg News. Retrieved November 24, 2019.
  26. ^ Still, Ashlyn (November 19, 2019). "Who has qualified for the December Democratic debate". The Washington Post.
  27. ^ "Support for Elizabeth Warren drops to lowest since August in White House race: Reuters/Ipsos poll". Reuters. December 6, 2019.
  28. ^ Allott, Daniel (December 5, 2019). "Steve Bullock exits: Will conservative Democrats follow?". The Hill.
  29. ^ Siders, David (November 10, 2019). "Poll: Bloomberg's potential run is a flop with voters so far". Politico. Retrieved November 28, 2019.
  30. ^ "QU Poll Release Detail". QU Poll.
  31. ^ Cummings, William. "Despite late entry, polls find ex-NYC Mayor Michael Bloomberg in fifth place ahead of Kamala Harris". USA TODAY.
  32. ^ Montellaro, Zach (November 25, 2019). "Why Bloomberg doesn't care about skipping the Democratic debates". Politico. Retrieved November 27, 2019.
  33. ^ "Bloomberg spending tens of millions more on new ad campaign". AP NEWS. December 4, 2019.
  34. ^ @oliverdarcy (November 254, 2019). "Bloomberg Editor-in-Chief John Micklethwait just sent this note to staffers: "There is no point in trying to claim that covering this presidential campaign will be easy for a newsroom that has built up its reputation for independence in part by not writing about ourselves..."" (Tweet). Retrieved December 4, 2019 – via Twitter. Check date values in: |date= (help)
  35. ^ Paul Farhi. "Bloomberg, the news company, begins to ponder how to cover Bloomberg, the would-be candidate". Washington Post.
  36. ^ Tracy, Marc (November 24, 2019). "Bloomberg News Sets Out How It Will Cover Its Owner". The New York Times.
  37. ^ Margaret Sullivan. "Mike Bloomberg just stabbed the journalistic heart of his news organization". Washington Post.
  38. ^ "Bloomberg News Says It Won't Cover Owner's Presidential Campaign Or His Rivals". NPR.org.
  39. ^ "Bloomberg No News". The Wall Street Journal.
  40. ^ "Bloomberg News' Refusal to Investigate Michael Bloomberg 'Raises Concerns Under Federal Campaign Finance Law'". www.theepochtimes.com. November 27, 2019.
  41. ^ @GuildatBIG (November 25, 2019). "Our statement regarding #Bloomberg's editorial decision not to investigate Democratic Presidential candidates @business @BBGIndustry @BLaw @environment @BGOV @tax" (Tweet). Retrieved December 4, 2019 – via Twitter.
  42. ^ Grynbaum, Michael M. (December 2, 2019). "Trump Bars Bloomberg News Journalists From Campaign Events". The New York Times.
  43. ^ "Bloomberg News banned from Trump campaign » NYTimes to film endorsement process» Must-reads: addiction and homelessness". Poynter. December 3, 2019. Retrieved December 4, 2019.

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