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Michael Ebeid is an Australian business executive. He was appointed CEO and Managing Director of the Special Broadcasting Service (SBS) in June 2011. Ebeid has nearly three decades of experience in media, technology and telecommunications, having held senior roles at IBM, Optus Communications, Two Way Limited, Australian Broadcasting Corporation (ABC) and Special Broadcasting Service (SBS).
In 1995, he moved to Optus Communications, where he was Director of Commercial Operations for the Consumer Division, with revenues of $1.8b and a staff of over 3000 supplying a range of services telephony, internet and pay television interests. He was on the Board of the subscription television industry body, ASTRA, from 2001-2005.
In 2005, Ebeid joined Two Way Limited, an interactive TV, mobile and online entertainment media business as COO and then as CEO. He took the company into Asia (Hong Kong, Malaysia, Singapore, India and NZ) establishing new business opportunities for the company.
Ebeid was appointed CEO and Managing Director of the Special Broadcasting Service (SBS) in June 2011.
SBS has undergone significant change under Ebeid’s leadership. Its financial sustainability has been shored up after years of instability. The organisation has enhanced the reach of its news and current affairs, drama, film, documentary, the arts, cycling, football and food programming, on numerous new and emerging platforms, including launching SBS ON DEMAND – the network’s dedicated catch-up viewing service, which is available on more platforms and devices than any other Australian catch-up service.
In December 2012 SBS launched Australia’s first national free-to-air channel dedicated to programs produced predominantly by, for and about Aboriginal and Torres Strait Islander people. Then in 2015, SBS launched SBS Food Network channel and in 2016 launched SBS Viceland. In 2013–14, SBS increased its Australian produced programming by 33 per cent thanks to increased commercial activity and efficiencies found. Ebeid has also overseen the first major review in 18 years of the SBS radio schedule, increasing the number of languages broadcast to 74 in early 2013, helping more migrants with media services in language.
Michael is very passionate about workplace culture and embarked on change program with the organisation’s more than 1200 employees, which has significantly improved measured employee morale and engagement, translating into improved performance outcomes and the retention and attraction of high-calibre employees..
Michael has been a champion of diversity speaking about the benefits to society and corporations of embracing all forms of diversity and ensuring that inclusion policies are in place.
Michael's leadership has been recognised by being nominated as Media Executive of the year three years running by CEO magazine. In 2015 Michael was awarded Australian/Egyptian of the year by the Australian Egyptian Community Council.
- Sydney Morning Herald: Aspiring to be small, but perfectly funded
- Sydney Morning Herald: SBS poaches ABC executive for top job
- SBS website: SBS apppoints new Managing Director
- Australian Broadcasting Corporation website: Our leadership - Michael Ebeid bio
- Fitzsimmons, Whitney (6 May 2015). "The importance of gay business leaders being out and proud". News Ltd. Retrieved 21 October 2015.
- Jahshan, Elias (2 August 2015). "Beating the odds". Star Observer. Retrieved 21 October 2015.