Michael Gartenberg

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Michael Gartenberg
Known for technology journalist and blogger
Website Michael Gartenberg Blog

Michael Gartenberg is a technology journalist, analyst and blogger. He is a former[1] Apple Inc. employee,[2] and was previously a Research Director at Gartner,[3] focussed on the world of the interconnected consumer.

Gartenberg now writes as Analyst-in-Residence for imore.com.[4]


After a 10-year absence, Gartenberg re-joined Gartner in 2010.[5] He previously worked as a partner at Altimeter Group,[6] as Vice President of Strategy and Analysis at Interpret, LLC,[7] and as a vice president at Jupiter Research.

Gartenberg had an aborted employment with Microsoft.[8] He was hired in February 2007 with the job title "Enthusiast Evangelist" to publicize Windows Vista [8][9][10] but left after three weeks in March 2007, returning to his former job at Jupiter Research.[11]

Gartenberg also contributes to many media outlets. He has monthly online columns in Computerworld[12] and Macworld and a weekly online column on Engadget. He previously wrote a weekly column for SlashGear.[13]

In October 2007, regarding a potential Microsoft Windows competitor, Linux, he wrote "Linux still doesn't make it on desktop.... For now and the foreseeable future, it's going to remain a Microsoft world. Linux still isn't the answer."[14] Gartenberg repeated the claim in an opinion piece published in March 2010, wherein he denied that use of a free operating system significantly reduces cost of computer ownership.[15]

In July 2009, Google announced the development of an operating system for netbooks, Chrome OS, due for release in late 2010. Gartenberg opined "Chrome OS is not a threat to Windows.... By creating of lot of Fear, Uncertainty and Doubt this morning... they hope to take the attention and luster off of [Microsoft] Windows 7"[16] and "... history doesn't run in favour of Chrome OS's principles".[17]


  1. ^ "Michael Gartenberg on Twitter". Retrieved 2016-09-04.
  2. ^ Longtime Tech Industry Analyst Michael Gartenberg Joins Apple, forbes.com, May 22 2013
  3. ^ Michael Gartenberg, Mar 22, 2010 Archived 2011-04-19 at the Wayback Machine.
  4. ^ "Former Apple marketing director Michael Gartenberg joins iMore as Analyst in Residence!". Retrieved 2016-09-04.
  5. ^ Gartenberg bio at Gartner.com
  6. ^ Who Is Michael Gartenberg?, altimetergroup.com, 12 May 2009
  7. ^ Who Is Michael Gartenberg?, gartenblog.net, 12 May 2009
  8. ^ a b Microsoft Hires Michael Gartenberg as New Evangelist, Feb 15, 2007
  9. ^ Evangelist Gartenberg back to being analyst, March 7, 2007
  10. ^ Michael Gartenberg. Microsoft’s 801st evangelist, Feb 15, 2007
  11. ^ "Gartenberg Quits Microsoft, Returns to Jupiter"
  12. ^ Columnists Michael Gartenberg, 12 May 2009 Archived 23 April 2009 at the Wayback Machine.
  13. ^ Michael Gartenberg Weekly Column on SlashGear, 08 July 2009
  14. ^ Linux Still Doesn't Make it On Desktop, Gartenberg, Oct 01, 2007
  15. ^ "Linux struggles to make a dent in desktop". Computerworld UK. Retrieved 2010-03-11.
  16. ^ Chrome OS is not a threat to Windows, Gartenberg, July 08, 2009
  17. ^ Google's new platform Chrome aims to show Microsoft's Windows the door, Guardian, July 08, 2009

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