Michael Mack

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Michael Mack
Michael Mack Colosseo 2014.jpg
Michael Mack at the Colosseo (Europa-Park) in 2014
Born (1978-12-21) December 21, 1978 (age 40)
EducationInternational Business Management
OrganizationEuropapark Rust
Board member ofLiseberg Applause Award, International Association of Amusement Parks and Attractions
Spouse(s)Miriam Mack
FamilyThomas Mack (brother), Ann-Kathrin Mack (sister)
AwardsTop Next-Generation Entrepreneur; Germany’s Top 40 under 40

Michael Mack (born December 21, 1978) is a German entrepreneur.


Mack was born in Freiburg im Breisgau, West Germany. He is the son of Roland Mack and his wife Marianne. He has two siblings, Thomas (born January 4, 1981) and Ann-Kathrin (born October 19, 1989).[1][2] Mack completed a tri-national study program from 1999 to 2003 in the field of International Business Management in Basel, Lörrach and Colmar. In 2003, Mack graduated with a degree in business administration. He started his career in the family business in his early youth and was since then continuously working inside the park during his whole childhood.[3] During his studies, he completed internships in amusement parks in Germany and all over the world.[4]

Michael Mack, Emmanuel Macron and Roland Mack (Europa-Park, 2018)

In 2002, Mack established his first own company, Mack Media. This company creates 3D/4D movies and virtual reality coasters. In 2015, the first VR coaster was officially launched in Europa-Park.[5][6] The VR coaster in combination with a specially created Coastiality app received the Deutschen Computerspielpreis, a award which is given by Verband der deutschen Games-Branche e.V. and German Bundestag.[7]

The German weekly magazine Wirtschaftswoche described Mack as a pioneer in this field.[8]

Since 2005, Mack is strengthening the cooperation between Mack Rides GmbH & Co KG in Waldkirch and Europa Park. He is also active in the management of the Mack Rides GmbH & Co KG as a part of the family business.[9] In addition, since April 2007, he's responsible for Mack Solutions, as well as the strategic business development entertainment and the construction management of the amusement Park.[9][10]

In 2017, he became executive director of the Europa-Park. His father, Roland Mack, is still part of the family business.[11][12] In 2018 he founded Mack Animation.

Mack attracted attention by planning a cable car across the Rhine to France.[13][14] This cable car is primarily designed to relieve traffic and contribute to a possible reduction of the required parking areas.[14][15]

He met to talk about the project the French President Emanuel Macron and the minister president of Baden-Württemberg Winfried Kretschmann.[16][17]

Mack is a member of the European board of International Association of Amusement Parks and Attractions and in the board of Governors of the Liseberg Applause Award.[6] He's also part of the Blooloop 50 Theme Park Influencer list 2018.[6]

Honorary consul[edit]

In August 2018 Mack became French Honorary Consul. He got the exequatur from the ambassador of France Anne-Marie Descôtes.[18]


In 2016, the Capital magazine listed Michael Mack among “Germany’s Top 40 under 40” and honoured him as an influential young entrepreneur. In the same year, Mack received the CampdenFB Award in the category Top Next-Generation Entrepreneur, which is awarded by the eponymous British business magazine and the French private bank Société Générale.[19]


  1. ^ "Ein Familienunternehmen mit langer Tradition". Europapark.com (in German). Retrieved 2018-12-17.
  2. ^ "Die Disneys aus Rust". brandeins.de (in German). Retrieved 2018-12-17.
  3. ^ "Unterwegs als Ed Euromaus". SWR (in German). Retrieved 2018-12-18.
  4. ^ "Michael Mack". Gesichter der Nachhaltigkeit (in German). Retrieved 2018-12-17.
  5. ^ Der Extra-Kick: Mit Filmen für 3D-Brillen baut sich der Europa-Park ein ganz neues Geschäftsfeld auf., Handelsblatt May 2, 2016. German.
  6. ^ a b c Michael Mack, blooloop.com. Retrieved December 21, 2018.
  7. ^ Deutschland: VR Coaster und MackMedia erhalten Deutschen Computerspielpreis, EUROProfessional Amusment, May 4, 2017. German.
  8. ^ Matthias Hohensee: Wie Start-ups am Durchbruch von Virtual Reality arbeiten, Wirtschaftswoche, July 21, 2017. German.
  9. ^ a b "So will der Europapark Disney Konkurrenz machen". Welt.de (in German). 2017-08-27. Retrieved 2018-12-17.
  10. ^ "Der Europa-Park geht in die Trickfilmbranche". Stuttgarter Nachrichten (in German). 2017-10-16. Retrieved 2018-12-17.
  11. ^ "König der Achterbahnen". Frankfurter Allgemeine (in German). 2017-10-24. Retrieved 2018-12-17.
  12. ^ "Europa-Park-Chef Michael Mack: "Wir sind offen und gesprächsbereit"". Badische Zeitung (in German). 2018-11-24. Retrieved 2018-12-17.
  13. ^ "Europa-Park will eine Seilbahn nach Frankreich bauen". Badische Zeitung (in German). 2018-11-05. Retrieved 2018-12-18.
  14. ^ a b "Millionen für eine Seilbahn nach Frankreich". Stuttgarter Nachrichten (in German). 2018-11-06. Retrieved 2018-12-18.
  15. ^ "Europa-Park plant Seilbahn nach Frankreich". Allgemeine Hotel- und Gastronomie-Zeitung (in German). 2018-11-07. Retrieved 2018-12-18.
  16. ^ "Mit dieser Seilbahn-Idee greift der Europa-Park Disneyland an". Welt.de (in German). 2018-11-12. Retrieved 2018-12-18.
  17. ^ Dona Kujacinski: Die Familiencharta ist unsere Bibel, Focus (German magazine), German. December 1, 2018.
  18. ^ "Michael Mack zum Honorarkonsul in Freiburg im Breisgau ernannt". French Embassy in Germany (in German). 2018-10-11. Retrieved 2018-12-17.
  19. ^ "Michael Mack als Nachwuchsunternehmer ausgezeichnet". Netzwerk Südbaden (in German). 2016-06-23. Retrieved 2018-12-18.