Michael Portnoy is an American multimedia artist, choreographer, musician, actor and curator. He calls himself a "Director of Behavior". He has been described in Art in America as "one of the most interesting performance artists anywhere".
Background and Early Work
Portnoy was born in Washington, D.C., and studied comparative literature and creative writing at Vassar College and theater at the National Theater Institute at The Eugene O'Neill Theater Center. After moving to New York City, he formed several short-lived experimental theater groups and then began concentrating on solo performance. His early performance works, such as Gymnastics and Schizophrenia and 5teen3sy: Kicking Games of Lip, were antic and unpredictable, and characterized by dense language play, song and movement fragments and rapid transformations of character. In the mid 1990s, Portnoy regularly performed in venues such as Surf Reality and Luna Lounge's weekly show "Eating It", the epicenter of New York's "Alternative Comedy" scene. His wild and abstract theatrical performances, which occasionally interrupted and challenged other comedians on stage, prompted Time Out New York to describe him as "the bad boy of comedy", and The New York Post to dub him "the next Andy Kaufman". At the same time, Portnoy started working as a dancer for the New York choreographer Koosil-Ja Hwang, and as an actor. He also sang and performed his own operatic, electro-progressive-rock music as XAR, and with the band The Liquid Tapedeck.
For Bob Dylan's performance of "Love Sick" at the 1998 Grammy Awards, Portnoy was hired by Dylan's production company to stand in the background with other dancers and groove to the music to "give Bob a good vibe". Instead, halfway through the performance, Portnoy ripped off his shirt, ran next to Dylan, and started dancing and contorting spastically with the two-word poem "Soy Bomb" written across his chest. When questioned by reporters, Portnoy explained the poem's meaning: "Soy... represents dense nutritional life. Bomb is, obviously, an explosive destructive force. So, soy bomb is what I think art should be: dense, transformational, explosive life" according to Entertainment Weekly and that "he meant Soy Bomb as a 'spontaneous explosion of the self' to re-invigorate the current music scene. He has also said that the phrase is a combination of Spanish and English, meaning "the bomb of 'I am'". The Grammy's chose not to press charges against Portnoy for the act, but he was not paid the $200 fee for the gig. The Grammy event was parodied on Saturday Night Live, where he was portrayed by Will Ferrell, and on The Tonight Show with Jay Leno. In 2004, the band Strawman had the track "Soy Bomb" on their album American Idle in reference to the incident. The following year, the band Eels had the track "Whatever Happened to Soy Bomb" on the double-disc album Blinking Lights and Other Revelations. In 2016, the TV show Broad City parodied Soy Bomb with a performance artist character played by musician Har Mar Superstar.
Portnoy expanded his practice to include choreography, video, installation, sculpture, painting, participatory works and curation. His projects have included Google Office 0.2, a project for the 2010 Taipei Biennial that involved the formation of a think tank called The Improvement League, which operated by improving existing artworks in the Biennial by pruning and hybridizing in a cross between futurology and conceptual horticulture. Portnoy's long-standing investigation of social exchange, and the rules of communication and play, has been conducted through a series of 'abstract gambling' tables for Casino Ilinx (2008) and Filzzungeungewiss (2009); and conversation or inventional games drawing on 17th century universal or taxonomic languages for Fran Spafa Feda (2010); and the game-show format of 27 Gnosis (2012).
Central to many of Portnoy's projects is his tongue-in-cheek concept of 'Relational Stalinism', a form of relational aesthetics that works against "the fashionable promise that an artwork might offer a democratic magic, transforming inter-relational codes into something nicer…" Unlike other artists who produce participatory artworks, Portnoy undermines the creation of a harmonious community by setting as many limitations as possible on the participants and then introducing destabilizing mechanisms, such as changing the rules in the middle of the game. This breed of absurdist, dictatorial interaction with participants is "a clarification of the artist's imperious role as producer and performer". Contrary to many contemporary participatory events, these schemes value confusion, complication, and ambiguity over predictable outcomes, and the goal is to stretch and dislocate the participants by complicating their behavior and language in the service of riotous invention. By acting as the "Director of Behavior" and constantly modifying the standards of the game, Portnoy forces the participants to construct unexpected worlds and new models of communication.
Much of Portnoy’s work is also framed by what he ironically calls Experimental Comedy, or "the injection of the sublime, the blatantly inscrutable, the abstract, the primal, the choreographic, the theoretical, the improbable, the generative, the post-rhythmic, the turbo-stupid, etc., into the frame of stand-up". This has been manifested in the operatic stand-up routine of The K Sound (2006), Taipei Women’s Experimental Comedy Club (2010), and Script Opposition in Late-Model Carrot Jokes (2011), a project that investigated the "carrot joke", a term used in cognitive linguistics to describe a poem-like joke with a high degree of ambiguity, blunt omissions of information and logical faults and inconsistencies. In carrot jokes "incongruities are rarely resolved and just pile on top of each other…Since the ground or ‘script’ is always shifting, the listener keeps trying to determine whether there is an overall story that could explain what the hell is going on". 
Selected exhibitions and performances
He has presented work internationally in venues including: dOCUMENTA (13), The 11th Baltic Triennial (as co-curator), Centre Pompidou, The Taipei Biennial 2010, Performa Biennial 07, 09 & 11, SculptureCenter, The Kitchen, de Appel (Amsterdam), P.S.1 Contemporary Art Center, Art Unlimited Basel, Kunsthalle Basel, Objectif Exhibitions (Antwerp), Wilfried Lentz (Rotterdam), IBID PROJECTS (London), Elizabeth Foundation for the Arts Gallery, Deitch Gallery, Roulette, Kling & Bang (Reykjavík), Foksal Gallery Foundation (Warsaw), Kaaitheater (Brussels), Beursschouwburg (Brussels), Migros Museum (Zurich), Le Comfort Moderne (Poitiers, France) and The National Review of Live Art (Glasgow).
- Currie, Nick, "600 Words with Michael Portnoy", Art in America, August 2009
- True, Cynthia. "Alterna Be thy Name", Time Out New York, June 5–12, 1996, pp.43-44.
- PAGE SIX, New York Post, December 15, 1999
- Brunner, Rob. "Bombs Away", Entertainment Weekly, March 13, 1998, p. 14
- Derek Yip. "MICHAEL PORTNOY aka SOY BOMB , Upstart Pissing on the Contemporary Mix", Performing Arts Journal, No. 61 (January 1999), pp. 36-44
- Tirdad Zolghadr. Creamier: Contemporary Art in Culture: 10 Curators, 100 Contemporary Artists, 10 Sources, Phaidon Press, 2010, pp. 192-193.
- After Berkeley: Objectif Exhibitions, 2010–2011, Sternberg Press, 2012