Michael Serbinis

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Michael Serbinis
Born (1973-10-28) October 28, 1973 (age 43)
Residence Toronto, Ontario
Nationality Canadian
Alma mater Queen’s University
University of Toronto
Occupation Founder and CEO, The Everlong Project
Home town Hamilton, Ontario
Board member of Round 13 Capital, Ontario Science Centre, Young Presidents’ Organization, OMERS Ventures, Xtreme Startups

Michael Serbinis is an entrepreneur, philanthropist and angel investor based in Toronto, Canada. Serbinis is the founder and CEO of LEAGUE INC., a digital health and wellness start-up.[1] LEAGUE launched its free web and mobile apps on May 27, 2015. The marketplace gives consumers instant access to top-rated, verified health and wellness professionals and services.

Early life[edit]

Serbinis has an interest in science and technology and while in high school designed a high temperature superconductor propulsion system that won Gold at the Intel International Science and Engineering Fair, and subsequently led him to work with NASA, Rockwell Aerospace and Intel. He holds a Bachelor of Science degree in Engineering Physics from Queen’s University,[2] and a Masters of Science in Industrial Engineering from the University of Toronto.[3]

Early in Serbinis’ career he developed Internet routing technology at Microsoft and search engine technology at Zip2, which had been founded by Elon Musk.[2] Zip2 later was sold to the Altavista division of Compaq for roughly $300M.[4]


Serbinis founded and sold DocSpace for $568M in 2000 to Critical Path,[5] when he was four years removed from his BASc. Critical Path was a global provider of messaging services that at one point ran one-third of the world’s email.[citation needed]

Serbinis was the co-founder and CEO of Kobo Inc., a global digital reading company. Kobo was founded in December 2009 as a spinoff from Canadian bookseller Indigo Books and Music. In its first year, Kobo drove $110M in sales and quickly became the only global competitor to Amazon Kindle. In 2012, Serbinis sold Kobo to Japanese electronic commerce and Internet company Rakuten for $315M. In 2014, Kobo reached 20 million users in 190 countries.[citation needed]

In August 2014, Serbinis partnered with Dan Galperin, Dan Leibu and Todd Humphrey in a secret project called Everlong.[6] It appears that the Everlong Project spawned League Inc.[3]


Serbinis is the founder of Three Angels Capital[3] and a G7 Fellow at the Creative Destruction Lab at Rotman School of Management. He is also a member of the Board of the Perimeter Institute for Theoretical Physics, the Founder's Board at Round 13 Capital, and Board of Trustees at the Ontario Science Centre. Serbinis is also a member of the Young Presidents’ Organization. In 2013, Serbinis joined the OMERS Ventures advisory board to support entrepreneurs. In October 2015, Serbinis joined the Board of Directors at MaRS Discovery District.


External links[edit]