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Industry Business intelligence and mobile software
Founded 1989
Headquarters Tysons Corner, Virginia, United States
Key people
Michael J. Saylor (Co-founder, Chairman of the Board, President and Chief Executive Officer)
Products MicroStrategy Analytics, MicroStrategy Mobile, Usher
Revenue $529.87 million USD (2015)[1]
Number of employees
2,065 worldwide[2]
Website www.microstrategy.com

MicroStrategy, Inc. is a provider of business intelligence (BI), mobile software, and cloud-based services. The company is based in the Washington, D.C. area and serves companies and organizations worldwide. Founded in 1989 by Michael J. Saylor and Sanju Bansal, the firm develops software to analyze internal and external data in order to make business decisions and to develop mobile apps. The software can be deployed in companies' data centers, or as cloud services.

MicroStrategy remains one of the few independent, publicly traded BI software providers[3] in the business intelligence (BI) market. Its primary business analytics competitors include SAP Business Objects, IBM Cognos, and Oracle's BI Platform.[4][5]

MicroStrategy is headquartered in the Washington, D.C. metro area and has worldwide operations in 27 countries.[2][6] The CEO and chairman of the board of MicroStrategy is Michael J. Saylor, the company's co-founder.[7][8] The company holds 31 granted patents and 9 additional applications under review.[9]


Michael J. Saylor started MicroStrategy in 1989 with a consulting contract from DuPont, which provided Saylor with $250,000 in start-up capital and office space in Wilmington, Delaware. Saylor was soon joined by company co-founder Sanju Bansal, whom he had met while the two were students at MIT.[10] The company produced software for data mining and business intelligence using nonlinear mathematics,[7] an idea inspired by a course[which?] that they took at MIT.[11] During this time period, the company experienced rapid growth. In 1992, it gained its first major client when it signed a $10 million contract with McDonald's, and increased revenues by 100% every year between 1990 and 1996.[10] In 1994, they moved the company's offices and its 50 employees from Delaware to Tysons Corner, Virginia.[12] MicroStrategy had its initial public offering in June 1998.[13] On its first day of trading, the stock price doubled.[14]

In 2000 MicroStrategy founded Angel an IVR and voice application company. In March 2000, after a review of its accounting practices, MicroStrategy announced that it would restate its financial results for the preceding two years,[15] which resulted in an investigation by the U.S. Securities and Exchange Commission.[16] A lawsuit was subsequently filed against MicroStrategy and certain of its officials over fraud.[17] In December 2000, Saylor, Bansal, and the company's former CFO settled with the SEC without admitting wrongdoing by each paying $350,000 in fines. The officers also paid a combined total of $10 million in disgorgement. The firm itself was charged with a number of violations and settled with the SEC by hiring an independent director to ensure regulatory compliance.[18][19]

By the fourth quarter of 2003, the company added over 200 new corporate customers[20] and posted increased revenue for every quarter through the end of 2007.[21] In 2007 and 2008, the company was named one of the 200 Best Small Companies in America by Forbes.[22]

In 2009, the company introduced OLAP Services with a shared data set cache, to accelerate reports and ad hoc queries.[23] The relational nature of the OLAP services allowed users to drill down through the database to the transaction-level detail.[24]

In 2010, the company began developing and deploying business intelligence software for mobile platforms, such as the iPhone and iPad.[25] Also in 2011, it expanded its offerings to include a cloud-based service, MicroStrategy Cloud.[26]

In 2013, MicroStrategy sold Angel to Genesys Telecommunications Laboratories for $110 Million USD.[27]

In January 2014, the company announced a new feature of the platform called PRIME (Parallel Relational In-Memory Engine), co-developed with Facebook. It is a massively parallel processing engine that the company said can support a data volume of 4.6TB and 200 billion rows.[28] In May, 2014, Microstrategy announced the availability of its enterprise software platforms available via subscription on the Amazon Web Services (AWS) Marketplace.[29]

The company slashed Saylor's salary from $875,000 to $1 in September 2014 at his request.[30] In October 2014 the company announced plans to lay off 770 employees.[31]

In April 2015, MicroStrategy introduced enterprise security platform Usher™ and debuted the Usher Software Development Kit. In June 2015, MicroStrategy announced the general availability of MicroStrategy 10™, combining enhanced business-intelligence functionality with data discovery, mobile analytics and enterprise-grade security. [32]

In March 2016. MicroStrategy 10 was showcased in the BI Bake-Off, a product face-off that took place at the Gartner Business Intelligence and Analytics Summit at the Gaylord Texan Hotel & Convention Center in Grapevine, Texas. [33] In September 2016, the company announced the general availability of MicroStrategy 10.5, the latest update to the company's MicroStrategy 10™ platform. This feature release delivers the industry's latest drivers and gateways with new certifications to support more enterprise assets, allowing organizations to easily leverage their data investments. [34]


MicroStrategy develops scalable enterprise software platforms. MicroStrategy 10 is the company’s flagship product, and it consolidates analytics and mobility on a single integrated platform, available both as on-premise software and as a hosted service offering in MicroStrategy Cloud. It uses business intelligence and predictive analytics to search through and perform analytics on big data from a variety of sources, including data warehouses, Excel files, and Hadoop distributions.[35] MicroStrategy 10, the current suite of software, consists of MicroStrategy Analytics, MicroStrategy Mobile, and Usher. The most recent major release of the software is 10.5, which was released in September 2016.[36]

MicroStrategy Analytics
MicroStrategy Analytics Desktop.jpg
Developer(s) MicroStrategy
Stable release
September 2016 (10.5) / September 15, 2016; 36 days ago (2016-09-15)
Operating system Microsoft Windows
Type Business Intelligence
License Trialware[37]
Website www.microstrategy.com/us/platforms/analytics/overview

Product details[edit]

  • MicroStrategy Analytics allows large organizations to analyze vast amounts of data and securely distribute actionable business insight throughout an enterprise, while also being able to cater to smaller workgroups and departmental use via MicroStrategy Desktop. MicroStrategy Analytics delivers reports and dashboards, and enables users to conduct ad hoc analysis and share insights via mobile devices (via MicroStrategy Mobile) or the Web (via MicroStrategy Web). It also combines the agility of self-service visual data discovery with the security, scalability, and governance features of enterprise-grade business intelligence. MicroStrategy Analytics is available both as on-premises software and as a hosted service offering in MicroStrategy Cloud.[38]
  • MicroStrategy Mobile, introduced in 2010, is a software platform integrating Analytics capabilities into mobile business apps for the iPhone, iPad, Android, and BlackBerry. It allows improved transactional efficiencies and easier access to intelligence data without needing to reformat the data for different platforms.[28] Apps using it can deliver business intelligence and transactional data derived from their existing data sources, including data warehouses, ERP, CRM and other information systems.[39]
  • Usher is a digital credential and identity intelligence product that offers a secure, convenient way for organizations to control digital and physical access. By replacing physical badges and passwords with secure digital badges, Usher is able to generate critical information on user behavior and resource usage that can be used to make organizations more productive and secure.[40][41] Usher's technology architecture incorporates the use of three-factor authentication, out-of-band channels, time-limited codes, and bidirectional public key infrastructure encryption.[42]

Awards and recognition[edit]

In 2011, Apple recognized MicroStrategy's iOS app as one of the best business apps of the year.[43] In 2012, the Business Application Research Center (BARC) ranked MicroStrategy first overall in Mobile BI in the BI Survey 12.[44] Also in 2012, Information Management named MicroStrategy one of the "Forty Vendors We’re Watching" for its ability to understand new business trends.[45]


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  2. ^ a b "MicroStrategy Announces Second Quarter 2016 Financial Results". MicroStrategy.com. Retrieved 21 September 2016. 
  3. ^ Juan Carlos Perez (21 January 2008). "Customers Trust MicroStrategy's Independence". PCWorld. Retrieved 26 January 2013. 
  4. ^ Chris Kanaracus (19 April 2011). "Microstrategy Takes Aim at Self-service BI". Retrieved 8 February 2013. 
  5. ^ Cindi Howson (14 February 2013). "MicroStrategy Doubles Down On Mobile, Data Visualization". InformationWeek. Retrieved 8 March 2013. 
  6. ^ "Contact Us". MicroStrategy.com. Retrieved 8 February 2013. 
  7. ^ a b Harry Jaffe (1 March 2000). "The Seven Billion Dollar Man". The Washingtonian. Retrieved 25 January 2013. 
  8. ^ "Leadership". MicroStrategy.com. Retrieved 1 February 2013. 
  9. ^ "Patents by Inventor Michael J. Saylor". Justia.com. Retrieved 9 May 2016. 
  10. ^ a b Jeff Glasser (15 July 1996). "From the Ground Up and Up". The Washington Post. Retrieved 26 January 2013. 
  11. ^ Chuck Salter (31 March 2000). "People and Technology - MicroStrategy Inc.". Fast Company. Retrieved 25 January 2013. 
  12. ^ Mark Leibovich (6 January 2002). "MicroStrategy's CEO Sped to the Brink". The Washington Post. Retrieved 27 January 2013. 
  13. ^ "Initial Public Offerings Key Data". NASDAQ. 11 June 1998. Retrieved 27 January 2013. 
  14. ^ David A. Kaplan (12 July 2012). "Michael Saylor: MicroStrategy's boy king grows up". Fortune. Retrieved 8 February 2013. 
  15. ^ David S. Hilzenrath (22 March 2000). "For MicroStrategy, A Matter of Timing". The Washington Post. Retrieved 29 January 2013. 
  16. ^ David S. Hilzenrath (14 April 2000). "SEC Investigating MicroStrategy". The Washington Post. Retrieved 29 January 2013. 
  17. ^ "MicroStrategy Chairman Accused of Fraud by S.E.C.". December 15, 2000. Retrieved Jul 11, 2013. 
  18. ^ Debra Lau (18 December 2000). "Forbes Faces: Michael Saylor". Forbes.com. Retrieved 25 January 2013. 
  19. ^ David S. Hilzenrath (15 December 2000). "Saylor, Associates Settle Fraud Charges". The Washington Post. Retrieved 29 January 2013. 
  20. ^ Catherine Yang (8 February 2004). "MicroStrategy's Second Wind". Businessweek.com. Bloomberg. Retrieved 25 January 2013. 
  21. ^ Kim Hart (1 February 2007). "Software Company's Strategy Pays Off". The Washington Post. Retrieved 25 January 2013. 
  22. ^ "The 200 Best Small Companies". Forbes. 8 October 2008. Retrieved 27 January 2013. 
  23. ^ "MicroStrategy Launches In-Memory Analysis Engine". Information Week. 2014-02-14. Retrieved 2014-02-19. 
  24. ^ "MicroStrategy". TechTarget.com. 2010-02-14. Retrieved 2014-02-20. 
  25. ^ Alex Kayle (7 July 2010). "iPad spells end for traditional BI". ITWeb. Retrieved 25 January 2013. 
  26. ^ Cindi Howson (31 January 2012). "MicroStrategy Cloud, Social And Mobile Bets Pay Off". InformationWeek. Retrieved 14 May 2013. 
  27. ^ "MicroStrategy To Sell Angel.com Unit To Genesys For $110M". 
  28. ^ a b "MicroStrategy Rolls Out Analytics Solutions for Cloud, Mobile Information-Driven Apps". Integration Developer News. Retrieved 2014-02-20. 
  29. ^ "MicroStrategy World 2014: Saylor announces AWS partnership and demos Usher". 
  30. ^ Krantz, Matt. "Why this CEO slashed his paycheck - to $1". USA Today. Retrieved 12 September 2014. 
  31. ^ "MicroStrategy slashes workforce by 20 percent". Washington Business Journal. Retrieved 2014-10-10. 
  32. ^ "MicroStrategy 10 promises enhanced BI with more governance, security". 
  33. ^ "MicroStrategy 10™ Showcased in BI Bake-Off at Gartner Business Intelligence and Analytics Summit". 
  34. ^ "MicroStrategy 10.5 Expands Enterprise Asset Connectivity". 
  35. ^ "Zettaset adds BI connector to Hadoop tool". 
  36. ^ "MicroStrategy Unveils MicroStrategy 10.5". PR Newswire. 
  37. ^ "MicroStrategy Desktop". MicroStrategy.com. MicroStrategy. Retrieved May 22, 2014. 
  38. ^ "Introducing MicroStrategy 10". 
  39. ^ "Top 10 Mobile Business Intelligence Apps". Enterprise Apps Today. 14 February 2013. Retrieved 4 March 2014. 
  40. ^ Steven Overly (14 April 2013). "MicroStrategy's office of the future includes mobile identity and cybersecurity". The Washington Post. Retrieved 2 October 2013. 
  41. ^ Bill Flook (2 October 2013). "Michael Saylor on the iPhone 5s, mobile ID and the new 'biometric war'". Washington Business Journal. Retrieved 2 October 2013. 
  42. ^ "MicroStrategy Annual Report". Edgar Online. 2014-02-12. Retrieved 2013-05-28. 
  43. ^ Shamila Janakiraman (23 December 2011). "MicroStrategy Mobile Placed among the Best Apps in the Business iPhone App Category". TMCnet.com. Retrieved 26 January 2013. 
  44. ^ "MicroStrategy receives highest ranking in numerous KPIs in The BI Survey 12, industry's largest independent survey". ITWeb. 22 November 2012. Retrieved 14 May 2013. 
  45. ^ "Forty Vendors We're Watching: 2012". Information Management. 18 September 2012. Retrieved 14 May 2013. 

External links[edit]