Microsoft Reaction Card Method (Desirability Testing)
The Microsoft Reaction Card, developed by Microsoft in 2002 by Joey Benedek and Trish Miner, is a method used to check the emotional response and desirability of a design or product. This method is commonly used in the field of software design.
Using this method involves a participant describing a design / product based on a list of 118 words. Each word is placed on a separate card. After viewing a design or product, the participant is asked to pick out the words they feel are relevant. The moderator then asks the participant to explain the reason for their selection.
- http://uxmatters.com/mt/archives/2010/02/rapid-desirability-testing-a-case-study.php - online source of information
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