The primary meaning of the term is now a political or sociological one (as is also the case for the term "Middle America" or "Middle Australia"). It principally indicates the middle classes or lower-middle classes of non-urban Britain, but also carries connotations of "Deep England". The BBC described the Kent town of Tunbridge Wells as the "spiritual home" of Middle England. The term is used by journalists to refer to the presumed views of mainstream English and British people, as opposed to minorities of all types (the rich or the poor, ethnic minorities, gays and lesbians, the politically active, the intelligentsia, etc.). In particular, it is increasingly used to denote the more right-wing views of those who are not in such minorities. Readers of The Daily Mail, for example, are often characterised as being from Middle England, as are members of the Countryside Alliance. Residents of Middle England are also sometimes referred to as the "silent majority" or "moral majority" in the British media.
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