The term middlebrow describes easily accessible art, usually literature, and the people who use the arts to acquire culture and "class" (social prestige). First used in the British satire magazine Punch in 1925, the term middlebrow is the intermediary "brow" descriptor between highbrow and lowbrow, which are terms derived from the pseudo-science of phrenology.
The term middlebrow became a pejorative usage in the modernist cultural criticism, by Dwight Macdonald, Virginia Woolf, and Russell Lynes, which served the cause of the marginalization of the popular culture in favor of high culture. Culturally, the middlebrow is classed as a forced and ineffective attempt at cultural and intellectual achievement, and as characterizing literature that emphasizes emotional and sentimental connections, rather than intellectual quality and literary innovation; although postmodernism more readily perceives the advantages of the middlebrow cultural-position that is aware of high culture, but is able to balance aesthetic claims with the claims of the everyday world.
Virginia Woolf derided the middlebrow in an un-posted letter to the editor of the New Statesman & Nation, concerning a radio broadcast that attacked the Highbrows. That letter was posthumously published in the essay collection The Death of the Moth (1942).
Woolf criticizes middlebrows as petty purveyors of highbrow cultures for their own shallow benefit. Rather than selecting books for their intrinsic cultural value, middlebrow people select and read what they are told is best. Middlebrows are concerned with how what they do makes them appear, unlike highbrows, the avant-garde men and women who act according to their indelible commitment to beauty, value, art, form, and integrity. Woolf said that, "We highbrows read what we like and do what we like and praise what we like". Likewise, a lowbrow is devoted to a singular interest, a person "of thoroughbred vitality who rides his body in pursuit of a living at a gallop across life"; and, therefore, the lowbrow are equally worthy of reverence, as they, too, are living for what they intrinsically know as valuable.
Instead of such freedom, the middlebrows are "betwixt and between", which Woolf classifies as "in pursuit of no single object, neither Art itself nor life itself, but both mixed indistinguishably, and rather nastily, with money, fame, power, or prestige." Their value system rewards quick gains through literature already designated as 'Classic' and 'Great', never of their own choosing, because "to buy living art requires living taste." The middlebrow are meretricious—which is much less demanding than authenticity.
Russell Lynes: "Highbrow, Lowbrow, Middlebrow"
Harper's Magazine editor Russell Lynes satirized Virginia Woolf's highbrow scorn in the article "Highbrow, Lowbrow, Middlebrow". Quoting her and other highbrow proponents, such as art critic Clement Greenberg, Lynes parodied the highbrow's pompous superiority by noting how the subtle distinctions Woolf found significant among the "brows" were just means of upholding cultural superiority. Specifically, he parodies the highbrow claim that the products a person uses distinguishes his or her level of cultural worth, by satirically identifying the products that would identify a middlebrow person.
Lynes continued distinguishing among "brows", dividing middlebrow into upper-middlebrow and lower-middlebrow. The upper-middlebrow's arts patronage makes highbrow activity possible. Museums, orchestras, operas, and publishing houses are run by upper-middlebrows. The lower middlebrows attempt using the arts for self-enhancement: "hell-bent on improving their minds as well as their fortunes". They also intend to live the simple, easy life outlined in advertisements; "lower middlebrow-ism" was "a world that smells of soap". Caricaturing Woolf, Lynes outlined the perfect world without middlebrows; lowbrows work and highbrows create pure art.
Months later, Life magazine asked Lynes to specifically distinguish among the right foods, furniture, clothes, and arts for each of the four 'brows'. That began national preoccupation, as people tried to identify their proper social class, based upon their favorite things. Although middlebrow often has connoted contempt, Lynes lauded the zeal and aspirations of the middlebrows.
J. B. Priestley sought to create a positive cultural space around the concept of middlebrow – one characterised by earnestness, friendliness and ethical concerns. He couched his defense of the middlebrow in terms of radio stations, praising the BBC Home Service for its cosiness and plainness, midway between the Light Programme and the Third Programme: "Between the raucous lowbrows and the lisping highbrows is a fine gap, meant for the middle or broadbrows...our homely fashion".
In a struggle that involved competition for readers as well as for cultural capital, Virginia Woolf responded by renaming the BBC the "Betwixt and Between Company".
Dwight Macdonald: "Masscult and Midcult"
Dwight Macdonald's critique of middlebrow culture, "Masscult and Midcult" (1960), associated the modern industrial drive, away from specialization and the folk, with creating a mass-market arts, and, therefore, anonymous consumers of the arts. In the U.S., highbrow culture is associated with specialization for the connoisseurs, while lowbrow culture entails authentic folk products made for specific communities. Mass culture (masscult) copies and manipulates both traditions, with factory-created products, made without innovation or care, expressly for the market, "to please the crowd by any means", thereby creating an American society in which "a pluralistic culture cannot exist", wherein the rule is cultural homogeneity.
In contrast Midcult (middle culture), came about with middlebrow culture, and dangerously copies and adulterates high culture, by way of "a tepid ooze of Midcult", which threatens high culture, with dramaturgy, literature, and architecture, such as Our Town (1938), The Old Man and the Sea (1952), and American collegiate gothic architecture.
The Middlebrow "pretends to respect the standards of High Culture, while, in fact, it waters them down and vulgarizes them." Macdonald recommended a separation of the brows, so that "the few who care about good writing, painting, music, architecture, philosophy, etc. have their High Culture, and don't fuzz up the distinction with the Midcult."
The Book-of-the-Month Club and Oprah Winfrey's Book Club have been widely characterized as middlebrow, marketed to bring classics and 'highbrow' literature to the middle class. This was particularly highlighted when author Jonathan Franzen, after his book The Corrections was selected, remarked in several publications that some of Oprah's book club picks were middlebrow In her seminal account of the Book-of-the-Month Club (as it was from its inception in 1926 to the 1980s before it transformed to a purely commercial operation), A Feeling for Books, Janice Radway argues that middlebrow culture is not simply a diluted impersonation of highbrow, but instead distinctly defined itself in defiance of avant-garde high culture. The club provided subscribers with literature selected by expert and 'generalist' judges, but held the personal, emotional experience of reading a good book as paramount, while simultaneously maintaining 'high standards' for literary quality. In this way, the club was in opposition to the general criticism of middlebrow culture in that it is forced high culture. Instead, Radway demonstrates that the middlebrow culture allows readers to simultaneously access the emotional and intellectual challenges that good reading provides. Radway also identifies the conflicting gender messages sent by the selections. While the club was marketed extensively to the female reader, including its emphasis on the emotional pleasure of books, the focus on intellectual, academic literature of the middlebrow trapped the reader into the constrictive masculine standards of value, classifying 'great books' as those that fell in line with male, technical classifications of excellence.
Slate Magazine suggests that the late 2000s and early 2010s could potentially be considered the "golden age of middlebrow art"—pointing to television shows Breaking Bad, Mad Men, The Sopranos and The Wire and novels Freedom, The Marriage Plot and A Visit from the Goon Squad. Slate also defines the films of Aaron Sorkin as middlebrow. Some argue that Slate itself is middlebrow journalism.
In a March 2012 article for Jewish Ideas Daily, Peodair Leihy described the work of poet and songwriter Leonard Cohen as "a kind of pop—upper-middle-brow to lower-high-brow, to be sure, but pop nonetheless." This aesthetic was further theorized in an essay from November that year for The American Scholar that saw William Deresiewicz propose the addition of "upper middle brow," a culture falling between masscult and midcult. He defined it as, "infinitely subtler than Midcult. It is post- rather than pre-ironic, its sentimentality hidden by a veil of cool. It is edgy, clever, knowing, stylish, and formally inventive."
In The New Yorker, Macy Halford characterizes Harper's Magazine and The New Yorker itself as "often [being] viewed as prime examples of the middlebrow: both magazines are devoted to the high but also to making it accessible to many; to bringing ideas that might remain trapped in ivory towers and academic books, or in high-art (or film or theatre) scenes, into the pages of a relatively inexpensive periodical that can be bought at bookstores and newsstands across the country (and now on the Internet)." She also notes the internet's effect on the middlebrow debate: "Internet is forcing us to rethink (again) what "middlebrow" means: in an era when the highest is as accessible as the lowest—accessible in the sense that both are only a click away ... —we actually have to think anew about how to walk that middle line." Halford describes Wikipedia: "...Wiki is itself a kind of middlebrow product" and links to this middlebrow entry "because it actually provides a smart summary."
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- Pask, K. The Fairy Way of Writing (2013) p. 125
- "Is "Middlebrow" Still An Insult?". Slate. October 12, 2011.
- David Cardiff, Mass Middlebrow Laughter' Media, Culture and Society 10 (1988), 41-60
- H. Lee, Virginia Woolf (1996) p. 634
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- "Woolf contra Middlebrow – HiLobrow". hilobrow.com.
- Lynes, Russell (1954). The Tastemakers. New York: Harper.
- Rubin, Joan Shelley (1992). The Making of Middlebrow Culture. Chapel Hill: University of North Carolina Press. ISBN 0807820105.
- B. Driscoll, The New literary Middlebrow (2014) p. 40
- Quoted in Richard Hoggart, The Uses of Literacy (1957) p. 185
- M. Cuddy-Keane, Virginia Woolf, the Intellectual, and the Public Sphere (2014) p. 21-9
- Macdonald, Dwight (1962). "Masscult and Midcult". Essays Against the American Grain. New York: Random House.
- Collected. The Oprah Affect: Critical Essays on Oprah's Book Club. p. 136.
- Kelly, Hillary (May 25, 2011). "We Don't Need Oprah's Book Club". The New Republic.
- Bosman, Julie. "Oprah Picks Franzen for Final Book Club". The New York Times.
- Radway, Janice. A Feeling for Books: The Book-Of-The-Month Club, Literary Taste, and Middle-Class Desire.
- "You Can't Handle the Truth About Aaron Sorkin". Slate. June 22, 2012.
- Has Slate Declined? Archived 2011-11-05 at the Wayback Machine.
- "Old-New Leonard". Jewish Ideas Daily. March 9, 2012.
- Deresiewicz, William (4 November 2012). "Upper Middle Brow".
- Halford, Macy. "On "Middlebrow"".The New Yorker