Mighty Taco

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Mighty Taco
Private
Industry Fast food
Founded Buffalo, New York, U.S. (1973)
Founder Dan Scepkowski
Andy Gerovac
Ken Koczur
Bruce Robertson
Headquarters East Amherst, New York, U.S.
Number of locations
23
Area served
Western New York
Products Tacos, burritos, fajitas, roastitos
Owner Dan Scepkowski
Number of employees
~650[1]
Website mightytaco.com
A Mighty Taco in West Seneca

Mighty Taco is a Mexican-style fast-food restaurant chain in the Buffalo, New York, United States, area. Mighty Taco restaurants are owned and operated by Mighty Taco Inc., a privately owned corporation.

The first Mighty Taco opened at 1247 Hertel Avenue in Buffalo, NY on August 31, 1973. There were four owners: Dan Scepkowski, Andy Gerovac, Ken Koczur and Bruce Robertson. Dan Scepkowski is the current owner of the company, having bought out the other founders. As of February 2016, Mighty Taco has 24 locations throughout the Western New York region.[2]

Mighty Taco opened its first restaurant in the Rochester, NY area in April 2012, the second location outside the Buffalo market, the first one outside the Buffalo market since the closure of the Fredonia, NY location in 2003. On June 16, 2014 the second Rochester area location opened in Greece.On January 25, 2016 the first Mighty Taco in the Syracuse area opened up in Cicero. The Cicero location is closed as of December 30, 2016

On August 31, 2013, Mighty Taco marked its 40th anniversary.

Fare[edit]

The Super Mighty, El Niño Burrito, Roastitios and Buffitos are signature products of Mighty Taco. Other menu items include tacos, burritos, fajitas and nachos, as well as vegetarian and meatless options.

One of its first specialty burritos, the "El Niño Burrito, features a half-pound of ground beef.[3] In 2008, Mighty Taco began serving the "Buffito" made with Buffalo-style chicken and blue cheese or ranch dressing. In 2009, the "Mighty Fish Taco" was introduced, consisting of a battered fish filet, lettuce, tomato, cheese, tartar sauce or salsa. The "Carne-Alota" became available in 2012, featuring BBQ pork, Buffito chicken, fajita chicken, seasoned ground beef and fajita steak in an extra-large tortilla. 2013 saw the addition of the "Max Buffito" which includes a new extra-large jalapeño-cheddar tortilla. An enhanced menu was introduced in the summer of 2013, allowing more options, extras and combinations of basic ingredients including the tortilla—white, wheat or corn; and the meat—seasoned ground beef or seasoned ground chicken. In the later half of 2016, Mighty Taco began serving the "Mighty Q", a pressed burrito in the style of a quesadilla, containing a choice of plain, chicken, or beef along with customized toppings, which could be made in standard form or as a smaller "dipper".

Chow Down ordering service[edit]

On October 25, 2010, Mighty Taco began offering an online ordering service called "Chow Down", shipping Mighty Taco Beef and Cheese, or Bean and Cheese Burritos, to anywhere in the United States.[4] This serves as a national catering service that ships the restaurant's food in bulk orders. As of 2016, the options consist of one dozen Beef and Cheese Burritos for $49.90, or two dozen for $88.60, one dozen Bean and Cheese burritos for $44.85, or two dozen for $77.30, two dozen of a combination of the burritos for $85.65, and four 12 oz. bottles of signature hot sauce for $13.00. These prices do not include shipping and handling and may change with seasonal sales.[5]

Advertising[edit]

Mighty Taco is known for having unusual, somewhat surreal TV advertisements, created by Paragon Advertising (which went out of business in 2015).[6] Several of these commercials are also designed to be permissible on commercial-free public television stations, and WNED-TV airs the advertisements when promoting Mighty Taco as a supporter. Their radio advertisements are usually parodies of popular culture, such as prescription drug commercials, with a non sequitur at the end of the commercial directing listeners to Mighty Taco.[7]

Original Mighty Taco sign, 1975
Inside of a Mighty Taco located on Delaware Avenue in Kenmore, New York

In April 2014, Mighty Taco earned international notoriety for their advertising campaign allegedly "banning" Russian President Vladimir Putin from the chain.[8]

References[edit]

  1. ^ Deluca, Michele. "Islanders storm Mighty Taco's grand opening » Features". Niagara Gazette. Retrieved January 7, 2012. 
  2. ^ "Locations". Mighty Taco. Retrieved April 11, 2013. 
  3. ^ "Menu!". Mighty Taco. Retrieved January 7, 2012. 
  4. ^ George, Eli. "Mighty Taco shipping burritos to 48 states". WIVB.com. Retrieved January 7, 2012. 
  5. ^ "Mighty Taco - Chow Down". store.mightytaco.com. Retrieved 2016-12-08. 
  6. ^ "Paragon Advertising Agency status". Retrieved 2016-12-08. 
  7. ^ ineedfood5478 (2008-07-10), First Mighty Taco Commercial ever made, retrieved 2016-12-08 
  8. ^ Putin banned from 'Mighty Taco' restaurant. Associated Press (April 4, 2014). Retrieved April 4, 2014.

External links[edit]