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Owner Military Advantage, a division of Monster Worldwide[1]
Available in English
Launched 1999; 17 years ago (1999) is a website for U.S. military members. In 2014 it claims to be "the largest military and veteran membership organization — 10 million members strong."[1]

The site is owned by Military Advantage Inc, a division of Monster Worldwide since 2004. Military Advantage's advisory board includes two former members of the Joint Chiefs of Staff, as well as other academic and business leaders.[1] The company's main revenue streams are advertising, military-themed products and lead generation for military recruiters.


The website was founded by Christopher Michel in 1999 and went live in 2000.[1][2] By 2003 it had around 3m members and revenues of $7.5m.[3] also owns,,, and is owned by Military Advantage, a division of Monster Worldwide since Monster acquired it in 2004[1] for around $39.5m.[3] In 2004 Military Advantage took over,[4] and in 2006 it took over[5]

In 2014, Greg Smith became president of and a vice-president at Monster. Smith retired from the Navy as an admiral in 2011; among other jobs, he served as head of public affairs for U.S. operations in Iraq.[6]


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