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Owner Military Advantage, a division of Monster Worldwide[1]
Available in English
Launched 1999; 17 years ago (1999) is a website for U.S. military members. In 2014 it claims to be "the largest military and veteran membership organization — 10 million members strong."[1]

The site is owned by Military Advantage Inc, a division of Monster Worldwide since 2004. Military Advantage's advisory board includes two former members of the Joint Chiefs of Staff, as well as other academic and business leaders.[1] The company's main revenue streams are advertising, military-themed products and lead generation for military recruiters.


The website was founded by Christopher Michel in 1999 and went live in 2000.[1][2] By 2003 it had around 3m members and revenues of $7.5m.[3] also owns,,, and is owned by Military Advantage, a division of Monster Worldwide since Monster acquired it in 2004[1] for around $39.5m.[3] In 2004 Military Advantage took over,[4] and in 2006 it took over[5]

In 2014, Greg Smith became president of and a vice-president at Monster. Smith retired from the Navy as an admiral in 2011; among other jobs, he served as head of public affairs for U.S. operations in Iraq.[6]

Criticisms[edit] has been criticized for acting as a lead generator for subprime for-profit colleges. Its clients include ITT Technical Institute, Art Institutes, Lincoln Technical Institute, Kaplan University, American Intercontinental University and Full Sail University. Its partner in lead generation, QuinStreet, previously settled with the US government after being accused of preying on veterans. [7]


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