Military.com

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Military.com
Military.com Logo.svg
Available in English
Headquarters United States
Owner Monster Worldwide[1]
Created by Joanna Rossignol
Editor Terry Howell
Parent Randstad Holding
Website www.military.com
Launched 1999; 18 years ago (1999)
Current status Active
ISSN 2165-7726

Military.com is a website designed to appeal to current and former members of the U.S. military plus "those considering joining, and military enthusiasts and supporters."

Founded in 1999, the site has been a division of Monster Worldwide since 2004. The company's main revenue streams are advertising, military-themed products and lead generation for military recruiters.

Overview[edit]

The website was founded by Christopher Michel in 1999 and went live in 2000.[1][2] Its advisory board originally included two former members of the Joint Chiefs of Staff, as well as other academic and business leaders.[1] By 2003, it had around 3 million people newsletter subscribers and revenues of $7.5 million.[3]

Military.com also owns Defensetech.org, Milblogging.com, DoDBuzz.com, and MilitaryBenefits.com.

Military.com was acquired by Monster Worldwide in 2004[1] for around $39.5 million.[3] In 2004, Military.com took over defensetech.org,[4] and in 2006 it took over milblogging.com.[5]

The site claims to be "the largest military and veteran membership organization — 10 million members strong." "Membership" is free; the number largely reflects subscribers to its free email newsletters.[1]

In 2014, Greg Smith became president of Military.com and a vice-president at Monster. Smith retired from the Navy as an admiral in 2011; among other jobs, he served as head of public affairs for U.S. operations in Iraq.[6]

Criticisms[edit]

Military.com has been criticized for its connection to subprime for-profit colleges. Its partner in lead generation, QuinStreet, previously settled with the U.S. government after being accused of preying on veterans. [7]


References[edit]

External links[edit]