Milkshake! is a television programming block on Channel 5, aimed at children two to seven years old. The show debuted in 1997 and is broadcast on weekdays from 06:00 to 09:15 and weekends from 06:00 to 10:00. The block has a number of presenters, and features a range of children's programming. Some of its current programmes include Peppa Pig, Thomas and Friends, Paw Patrol and many more. Shake! aimed at an older audience, used to run on weekends after Milkshake!
When Five Life launched in 2006, Milkshake! was shown on the channel between 09:00 and 13:00 each day. In April 2011, 5* reduced its broadcast hours and the block was replaced by Teleshopping.
In November 2008, Channel 5 had been set to launch a new children's channel based on its pre-school programming block. This was a response to the BBC launching CBBC and CBeebies in 2002 and ITV launching CITV in 2006, but plans to launch a standalone pre-school channel were put on hold indefinitely while the broadcaster awaited a buyer.
In-vision continuity presenters have been utilised by Milkshake! since the show began in 1997. The original presenters were Lucy Alexander and Konnie Huq. Huq was replaced by former Nickelodeon presenter Eddie Matthews when she left the show to join the BBC as a Blue Peter presenter.