Like other patent medicines, Minard's was sold by its creator with exaggerated claims. Dr. Levi Minard the King of Pain  from Hants County, Nova Scotia, created Minard's Liniment. The cream is a special liniment for easing stiff, sore muscles, and aching backs.
Dr. Minard's preparation, which he developed in the 1860s from ingredients known to bring comfort and relief, became a popular home therapeutic. Its use became widespread throughout the Maritime provinces and in Newfoundland. The popularity of Minard's Liniment then pushed west into Quebec and Ontario, where it became known as the "King of Pain Relief" because of the immediate relief it brought.
The Minard's Liniment brand was acquired by Stella Pharmaceutical in 1998.
Camphor: a natural pain relieving analgesic from camphor trees (a broad-leafed evergreen). Camphor stimulates the nerve endings in the skin, producing numbness at the site of application, inducing relief of pain and discomfort in muscle joints and the area below the skin where applied.
Ammonia Water: an alkaline substance that helps alleviate burning sensations.
Medicinal Turpentine: distilled from pine oil, it is a counter-irritant. A counter-irritant produces a mild, inflammatory reaction where applied in order to relieve more deep-seated pain or discomfort. It has analgesic properties and aids in stimulating circulation.
- Calvert, Robert Noah (April 2002). The History of Massage: An Illustrated Survey from Around the World. Inner Traditions / Bear & Co. ISBN 9780892818815.
- "Minard's King of Pain Liniment". National Museum of American History. Retrieved 2019-09-03.
- Crellin, J. K. (1994). Home Medicine: The Newfoundland Experience. McGill-Queen's Press - MQUP. ISBN 9780773511972.
- Beverly J. Freeman (1998), Levi Minard, M.D., King of Pain, B.J. Freeman
- Stella Pharmaceutical (2008), Product Packaging, Stella Pharmaceutical
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