MindFire, Inc

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MindFire, Inc
Industry Computer software
Founded 1999
Headquarters Irvine, California, USA
Key people
Moe Farsheed, CEO
Products LookWho’sClicking
Website www.mindfireinc.com

MindFire, Inc. provides personalized URLs and personalized landing page technology to the graphic arts and marketing communication industries.

MindFire's main product, LookWho’sClicking, is a web-based application that simplifies the creation, management and tracking of personalized URLs, VIP landing pages, pay per click (PPC) and mass media landing pages, as well as automated follow-up email and real-time reporting.[1]

The company typically delivers LookWho’sClicking through print service providers, agencies and consultants. MindFire headquarters are based in Southern California, but the company also has offices in Idaho, New Jersey, New York, Arizona and Asia-Pacific.[2]


MindFire, Inc. was started in 1999 by Moe Farsheed (CEO) and Dave Rosendahl (EVP Operations). They partnered with companies like First American who were looking for better ways to track information about the demographics of their clients,[3] or Cal State Fullerton's Institute for Economic and Environmental Studies who wanted to research the regional economy and environment.[4] In 2005, MindFire changed their approach and began selling to print service providers, who were then able to offer the software to their clients.[1]

MindFire has more than 400 clients and 2,500 users worldwide who manage thousands of cross-media marketing campaigns. Some partners that integrate MindFire services into their software offerings include Hewlett Packard, Kodak, and Canon.


LookWho’sClicking software tracks response and online activity, gathering information about the recipients’ preferences, automatically routing leads to the appropriate sales person by email and generating reports that provide real-time insight into how the campaign is doing.[5]

LookWho’sClicking has four workflows (known as campaign blueprints) — the Attract Blueprint, the Click-Capture Blueprint, the Hand Off Blueprint and the Attract Express Blueprint.

The Attract Blueprint is used with personalized URLs, the Click-Capture Blueprint is used with PPC advertising, the Handoff Blueprint attracts users to the page and then transfers them to a third party website, and the Attract Express is similar to Click-Capture, but uses other types of mass media such as television or radio to reach their audience.[6]


    • Inc. 500 - #327 - Fastest Growing Private Companies - 2009[7]
    • Inc. 500 - #20 - Fastest Growing Software Companies - 2009[7]
    • Print09 - Must See 'Ems Recognition for MarketFire - 2009[8]
    • Inc. 500 - #152 - Fastest Growing Private Companies - 2008[9]
    • Inc. 500 - #6 - Fast Growing Software Companies - 2008[9]

Philanthropic Work[edit]

In 2008, MindFire, Inc. along with Hewlett Packard, co-sponsored a Corazón Project Day after the 2008 DSCOOP annual conference in San Diego. Many attendees of the DSCOOP conference chose to stay an extra day in order to go down to Tecate, Mexico and build a house for a needy family.[10] MindFire and Hewlett Packard both made contributions to pay for the materials needed to build the home.[2]


  1. ^ a b “Kodak’s Print On-Demand Solutions (PODS) Group and MindFireInc To Bring The Power Of Multi-Channel Campaigns To KODAK DARWIN Authoring Tool.” Eastman Kodak Company. 2007-9-20.
  2. ^ a b “MindFireInc Co-Sponsors with HP and Dscoop the Corazón Project to Build Homes for Needy Families in Mexico.” OutputLinks. 2008-2-21.
  3. ^ Paynich, Vitisia. “First American Corp. is on a mission to help U.S. Hispanic consumers achieve the American dream via its Internet site.” Electronic Retailer Magazine. 2005-07.
  4. ^ “Cal State Fullerton Selects MindFire eMarketing to Conduct Key Economic Survey.” [1]. 2002-11-09.
  5. ^ “GMC Software Technology Partners With MindFireInc.” GMC Software Technology. 2007-9-20.
  6. ^ “MindFireInc Blueprint Overview.” Image Soup.(PDF)
  7. ^ a b Inc500, MindFireInc, 2009
  8. ^ MarketFire receives Must See 'Ems at Print09
  9. ^ a b Inc500, MindFireInc, 2008
  10. ^ “HP Co-Sponsors Corazón's ‘Build a House in a Day’ Project for Dscoop Conference.” Graphic Arts Online. 2008-3-27.