Mindshare (firm)

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Founded1997 (1997)
HeadquartersNew York City,
Key people
Adam Gerhart (CEO)
Number of employees

Mindshare is a global media and marketing services company formed in 1997. As one of the world's largest media agencies, Mindshare is responsible for a large majority of GroupM/WPP's global marketing billings and campaigns.

Mindshare's achievements include the Dove Natural Women & Snapchat Hack campaigns, the first Global Media Agency to gain accredited Actions on Google channel partners status, and many others that have won global awards.[citation needed]


The company was created by the merger of the media operations of JWT and Ogilvy & Mather, then the two big full service advertising agencies within WPP Group. The launch team comprised Mandy Pooler and Nick Emery from O&M and Ron de Pear[2] and James Walker from JWT. Initially the business faced strong opposition to the merger from the American agency parent GroupM.[3] The Mindshare global network consists of approximately 10,000 employees across 115 offices in 82 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific.[1]

Mindshare USA LLC has 11 offices across the U.S. and Canada with billings of $9.96 billion (according to the media agency monitoring body, RECMA).[4] Phil Cowdell has served as its Head of North American operations since 2009.[5]

Mindshare Media UK Ltd, founded in 1998, is based in London WC2, where Jem Lloyd-Williams serves as CEO.[6]

Mindshare Nederland was established in 1999 by Ton Schoonderbeek, now regional leader and chief executive for the company's Benelux countries (including Scandinavia).[7]

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