Mirabella

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Mirabella
Mirabella cover, 1997
Mirabella cover, 1997
editor in chiefRoberta Myers (1997–2000) [1]
Former editorsAmy Gross (1989–1993, 1995–1997), Gay Bryant (1993–1995)[2]
CategoriesWomen's magazine
FrequencyMonthly (1989–1995), Bimonthly (1995–2000)
PublisherSusan Blank (1999–2000)[3]
FounderGrace Mirabella
Year founded1989
First issueJune 1989 (1989-June)
CompanyHachette Filipacchi
CountryUnited States
Based inNew York City
LanguageEnglish
ISSN1044-5153

Mirabella was a women's magazine published from June 1989[4] to April 2000.[5][6] It was created by and named for Grace Mirabella, a former Vogue editor in chief, in partnership with Rupert Murdoch.[5]

It was originally published by News Corporation, and it became the property of Hachette Filipacchi in 1995.[5][7] Known as a smart women's magazine, it suffered in comparison to Elle, a more lighthearted issue from the same publisher.[5] Declining ad revenue contributed to a reported $9 million loss in 1999, and the magazine folded immediately after the debut of Oprah Winfrey's magazine O in April 2000.[5]

Mirabella's circulation stood at 558,009 at the time of its demise.[5]

Editors[edit]

Cultural references[edit]

In the Family Guy episode "Fore, Father", Stewie Griffin picks up the December issue of Mirabella in the doctor's waiting room.

In a season 3 Sex and the City episode, Samantha (Kim Cattrall) says that she never should have signed up for a Mirabella trial subscription.

In season 4 of Scrubs, a goalie for the Philadelphia Flyers hockey club sees an issue of Mirabella and changes his last name to Mirabella. He goes on to be the number one goalie in the National Hockey League (NHL).

In the episode "The State Dinner" of The West Wing, Press Secretary C.J. Cregg is irritated that the reporter from Mirabella is asking about food & wine in her press briefings.

In Jeffrey Eugenides' short story "Baster", Tomasina learns of age-related fertility issues from an issue of Mirabella.

Terence Trent D'Arby mentions the magazine on "Castilian Blue", a track from his 1993 album, "Symphony or Damn".

In the 1993 film Sister Act, a mock cover featuring Whoopi Goldberg as Deloris Van Cartier is made and used during the credit reel at the end of the film along with Rolling Stone, TIME, and National Enquirer

References[edit]

  1. ^ a b "From Mirabella to U.S. Edition of Elle". The New York Times. May 19, 2000. Retrieved January 27, 2013.
  2. ^ a b c "Grace Mirabella". Vogue. Archived from the original on December 25, 2012. Retrieved January 27, 2013.
  3. ^ "'Mirabella' publisher moves to 'W', 'Mirabella names acting publisher". Advertising Age. February 22, 2000.
  4. ^ "Mirabella Magazine". Amazon. Retrieved October 19, 2015.
  5. ^ a b c d e f Elder, Sean (April 28, 2000). "Mirabella folds". Salon. Archived from the original on October 19, 2009. Retrieved January 27, 2013.
  6. ^ John David Ebert (September 2, 2011). The New Media Invasion: Digital Technologies and the World They Unmake. McFarland. p. 197. ISBN 978-0-7864-8818-6. Retrieved October 31, 2015.
  7. ^ Bercovici, Jeff (May 2000). "T'wasn't beauty killed Mirabella but beastly bungles". Media Life Magazine. Archived from the original on August 10, 2014. Retrieved January 27, 2013.