Miss Brasil

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Miss Brasil Be Emotion
TypeBeauty pageant
HeadquartersSão Paulo
Miss Universe
Official language
National Director
Karina Ades
Miss Brasil

Miss Brasil Pageant is a beauty contest that has been held since 1954 between winners of the pageants in the states of Brazil. The winner of Miss Brazil competes in the Miss Universe .[citation needed] The Miss Brazil, and Brazil itself, are responsible for one of the most successful campaigns in history of Miss Universe, with two winners and several runners-up, finalists and semifinalists. It was considered one of the best organized and most successful beauty pageants during the 1950s and 1960s and is believed that much of the fame of the beauty of Brazilian women comes from this. The current Miss Brazil, is from the state of Minas Gerais, Júlia Horta.


Competition to win the crown of Miss Brasil began in the 1920s, following a trend throughout the world during that period. A famous controversy occurred when Miss Brasil 1929 competed in the International Pageant of Pulchritude, known as "Miss Universe" in the 1930s, but failed to place in the competition, much less win.[1]

The angered Brazilians hosted their own international pageant in 1930 leading to two separate "Miss Universe" titles that year, not related to the modern Miss Universe competition created in 1952. In the Brazilian "Miss Universe", Miss Brasil won the title while in the other competition in the USA, Miss United States received the crown of Miss Universe 1930.[2] These competitions, like many others in the world, were discontinued as the Great Depression and World War II diverted the world's attention.

The modern Miss Brasil pageant was created in 1954 in the city of Petrópolis, Rio de Janeiro. The first edition of Miss Brasil, won by Bahia's representative Martha Rocha, was sponsored by the Folha de S.Paulo newspaper.


Under Diários Associados[edit]

In the following year, Brazilian media businessman, mogul and journalist Assis Chateaubriand took the rights to the Miss Brasil pageant, when the winners qualified to the Miss Universe, Miss World (participation began at 1958) and Miss International pageants (participation begin in 1960, when the pageant was created). The magnate who created Diários Associados, was responsible for promotion of the national beauties until 1980, when the network Rede Tupi was lost its concession by order of Haroldo de Mattos, Brazilian minister of Communications at the time, due to its bankruptcy.

Marta Rocha in Miss Universe 1954. National Archives of Brazil.

The Quintandinha's roots[edit]

The Miss Brasil first four editions (1954 to 1957) were held in Palácio Quitandinha, Petrópolis. When Chateaubriand's media group assumed the promotion of pageant, it was massified nationally by its magazines and newspapers coverages, especially in the now defunct O Cruzeiro and O Jornal.

All national winners of the pageant in this period were placed into Miss Universe pageant, held in Long Beach, California in the United States.

Maracanãzinho's "golden years"[edit]

Miss Brazil's golden era began in 1958, when the pageant was moved from Petrópolis to the Federal District at the time, Rio de Janeiro. Rio Grande do Sul's Iêda Maria Vargas and Bahia's Martha Vasconcellos were winners of the 1963 and 1968 editions of Miss Universe (both held in the Carioca gymnasium). The same year that Vasconcellos was crowned, Guanabara State's Maria da Gloria Carvalho nabbed the Miss International title, while in 1971, Lucia Tavares Petterle was elected Miss World.

Adalgisa Colombo and Rejane Vieira Costa were 1st runners up at Miss Universe in 1958 and 1972 respectively. (See the winners table for 1959, 1962, 1971 and 1979 results).

Due to a fire in a part of Maracanãzinho's structure, the Miss Brazil 1970 pageant winner, Guanabara State's Eliane Fialho Thompson was crowned in an event edition held only one time in Pavilhão de São Cristóvão (São Cristóvão Pavilion), in a Carioca northern zone district. Its edition was the first nationally televised by Rede Tupi via a microwave system powered by Embratel.

In 1973, due to lack of public and media interest, and possible feminist protests, organizers moved the site to Ginásio Presidente Médici in the country's capital, Brasília. The Miss Brasil 1972 pageant (won by the gaúcha representative Rejane Vieira Costa) was the last held in Maracanãzinho's dependencies.

The Brasilia "decadence" and crisis[edit]

When the Miss Brasil pageant moved to the federal capital, Brasília, lack of public interest continued from 1973 to last edition in the city, held in 1980 (when Associados filed for bankruptcy protection due to closing of seven of Rede Tupi's owned and operated stations, except Bahia's TV Itapoan and TV Brasília, now Rede Record and Rede TV!'s, O&O and affiliate, respectively).

In the 1976 pageant, Helena Rubinstein cosmetics company retired its sponsorship of the Miss Brasil event. So, Catalina Swimwear brand continued its support to organization for some years until the mid-1980s, when the event broadcasting rights were assumed by SBT.

All Brazilian presidents of the period (except Ernesto Geisel) received the Miss Brasil state contestants in the Alvorada Palace days before the final nights, hosted by its coordinator at the time, Paulo Max, and actress Marly Bueno and telecasted by Tupi and its O&O, TV Brasília.

Under SBT[edit]

When the channels of defunct Tupi were redistributed for media businessman and TV animator Sílvio Santos and Russian-Brazilian journalist and owner of Manchete magazine Adolpho Bloch groups, on April 23, 1981, the new network SBT (one of the results of the Rede Associada inventory) owned the Miss Brasil until 1989.


For the Miss Brasil pageant the 1980s was known the most tacky period, by opinion of some fans and television critics. The last top 5 obtained by a Brazilian representative in Miss Universe was in 1981, by the Rio de Janeiro candidate in national pageant, Adriana Alves de Oliveira. Because of the lack of ratings and announcers, SBT retired the promotion of Miss Brasil in April 1990, after the country had not participated in Miss Universe 1990.

Format changes[edit]

Larissa Costa, Miss Brasil 2009.

In this period, Miss Brazil pageant was held in separate pageants for Miss Universe (the most expected and important), Miss World and Miss International. SBT telecast to same state pageants, nationwide in Programa Sílvio Santos and locally by the affiliates, such as TV Alterosa (Minas Gerais) and TV Itapoan (Bahia).

Under Marlene Brito and others[edit]

In 1990, the SBT's former producer of the pageant, Marlene Brito, took the Miss Brasil rights and production until 1993, when Leila Schuster was crowned without realization of a traditional pageant, but she was indicated by the national direction for representative the country in Miss Universe 1993. From 1994, Miss Brasil was owned by various directors, including the former host in Tupi's period, Paulo Max.

The present directors, Nayla Micherif and Boanerges Gaeta Jr., assumed the functions by partnership in 2002. Since this year, the pageant national telecast is back, after some local broadcasts of it in the 1990s.

In the new era, Miss Brasil was broadcast first on Rede TV! and since 2003, Band network has assumed the television rights of the event, with venues in São Paulo (2003, 2004 and 2008), and Rio de Janeiro (2005-2007).;)

Locations and venues[edit]

  • 1954–1957 Palácio Quitandinha, Petrópolis (RJ);
  • 1958–1972 Maracanãzinho Gymnasium, Rio de Janeiro
  • 1973–1980 Ginásio Presidente Médici, Brasília
  • 1981–1987 Palácio das Convenções do Anhembi, São Paulo
  • 1988–1989 Teatro Sílvio Santos (SBT Studios), São Paulo
  • 1991 The Gallery, São Paulo
  • 1992 Olympia (concert house), São Paulo
  • In 1993, the pageant was replaced by a small event, in a fine restaurant of São Paulo, named Leopolldo. There Leila Schuster was crowned.

From 1994 to 1996, Miss Brazil was back to Rio de Janeiro. It was held initially at Ribalta house concert and, two years later, in the former Metropolitan (currently Citibank Hall).

In 1997, it was held in the northeastern city of Teresina, in Pavilhão de Eventos (Events Pavilion) Governador Guilherme Melo.

From 1998 to present, Rio de Janeiro (Hotel Glória, Copacabana Palace, Ribalta, Citibank Hall and Vivo Rio) and São Paulo (Palace, today Citibank Hall, Via Funchal and Credicard Hall) alternated the rights to host the annual beauty telecast show, at first broadcast by local affiliates from Rede Manchete, Rede Record and CNT. In 2017, IlhaBela, coast of São Paulo at the Red Theater


Year Miss Brasil Be Emotion Province Notes
1954 Maria Marta Hacker Rocha Bahia
1955 Emília Barreto Corrêa Lima Ceará
1956 Maria José Cardoso Rio Grande do Sul
1957 Teresinha Gonçalves Morango Amazonas
1958 Adalgisa Colombo Teruskin † Guanabara
1959 Vera Regina Ribeiro Secco Guanabara
1960 Jean "Gina" MacPherson Guanabara
1961 Staël Maria da Rocha Abelha Minas Gerais
1962 Olívia Rebouças Cavalcanti Bahia
1963 Iêda Maria Britto Vargas Rio Grande do Sul Miss Universe 1963
1964 Ângela Teresa Vasconcelos Paraná
1965 Raquel Helena de Andrade Guanabara
1966 Ana Cristina Ridzi Bercet † Guanabara
1967 Carmen de Barros Ramasco São Paulo
1968 Martha Maria Vasconcellos Bahia Miss Universe 1968
1969 Vera Lúcia Fischer Santa Catarina
1970 Eliane Thompson Guanabara
1971 Eliane Parreira Guimarães Minas Gerais
1972 Rejane Vieira da Costa † Rio Grande do Sul
1973 Sandra Mara Ferreira São Paulo
1974 Sandra Oliveira São Paulo
1975 Ingrid Budag Santa Catarina
1976 Kátia Celestino Moretto São Paulo
1977 Cássia Morais Silveira São Paulo
1978 Suzana Araújo dos Santos Minas Gerais
1979 Marta Jussara da Costa Rio Grande do Norte
1980 Eveline Didier Schröeter Rio de Janeiro
1981 Adriana Alves de Oliveira Rio de Janeiro
1982 Celice Pinto Marques Pará
1983 Marisa Fully Coelho † Minas Gerais
1984 Ana Elisa Flores São Paulo
1985 Márcia Giagio Canavezes Mato Grosso
1986 Deise Nunes de Souza Rio Grande do Sul
1987 Jaqueline Ribeiro Meirelles Distrito Federal
1988 Isabel Cristina Bedüschi Santa Catarina
1989 Flávia Cavalcanti Ceará
1991 Patrícia Godói São Paulo
1992 Maria Carolina Otto Paraná
1993 Leila Cristine Schüster Rio Grande do Sul
1994 Valéria Melo Péris São Paulo
1995 Renata Bessa Soares Minas Gerais
1996 Maria Joana Parizotto Paraná
1997 Nayla Micherif Minas Gerais
1998 Michela Marchi Mato Grosso do Sul
1999 Renata Bonfiglio Fan Rio Grande do Sul
2000 Josiane Kruliskoski Mato Grosso
2001 Juliana Dornelles Borges Rio Grande do Sul
2002 Joseane Guntzell de Oliveira [^] Rio Grande do Sul Stripped of the crown later because she was married at the time of her crowning
2003 Gislaine Ferreira Tocantins
2004 Fabiane Niclotti Rio Grande do Sul
2005 Carina Schlichting Beduschi Santa Catarina
2006 Rafaela Köhler Zanella Rio Grande do Sul
2007 Natália Guimarães Minas Gerais Top Model of the World 2006
2008 Natália Anderle Rio Grande do Sul
2009 Larissa Costa Rio Grande do Norte
2010 Débora Lyra Minas Gerais Top Model of the World 2008
2011 Priscila Machado Rio Grande do Sul
2012 Gabriela Markus Rio Grande do Sul
2013 Jakelyne Oliveira Mato Grosso Miss Globe International 2012
2014 Melissa Gurgel Ceará
2015 Marthina Brandt Rio Grande do Sul Miss Germany Brasil 2010
2016 Raissa Santana Paraná
2017 Monalysa Alcântara Piauí
2018 Mayra Dias Amazonas Reina Hispanoamericana 2016 (1st Runner-up)
2019 Júlia Horta Minas Gerais

Big Four pageants representatives[edit]

Miss Brasil Universo[edit]

  •      : Declared as Winner
  •      : Ended as runner-up or top 5/6 qualification
  •      : Ended as one of the finalists or semifinalists
  •      : Ended as special awards winner
The winner of Miss Brasil represents her country at the Miss Universe. On occasion, when the winner does not qualify (due to age) a runner-up is sent.
Year Province Miss Brasil Placement at Miss Universe Special Awards
2019 Minas Gerais Júlia Horta TBD TBD
2018 Amazonas Mayra Dias Top 20
2017 Piauí Monalysa Alcântara Top 10
2016 Paraná Raissa Santana Top 13
2015 Rio Grande do Sul Marthina Brandt Top 15
2014 Ceará Melissa Gurgel Top 15
2013 Mato Grosso Jakelyne Oliveira 4th Runner-up
2012 Rio Grande do Sul Gabriela Markus 4th Runner-up
2011 Rio Grande do Sul Priscila Machado 2nd Runner-up
2010 Minas Gerais Débora Lyra Unplaced
2009 Rio Grande do Norte Larissa Costa Unplaced
2008 Rio Grande do Sul Natália Anderle Unplaced
2007 Minas Gerais Natália Guimarães 1st Runner-up
2006 Rio Grande do Sul Rafaela Köhler Zanella Top 20
2005 Santa Catarina Carina Schlichting Beduschi Unplaced
2004 Rio Grande do Sul Fabiane Niclotti Unplaced
2003 Tocantins Gislaine Ferreira Top 10
2002 Rio Grande do Sul Joseane Guntzell de Oliveira [^] Unplaced
2001 Rio Grande do Sul Juliana Dornelles Borges Unplaced
2000 Mato Grosso Josiane Kruliskoski Unplaced
1999 Rio Grande do Sul Renata Bonfiglio Fan Unplaced
1998 Mato Grosso do Sul Michela Marchi Top 10
1997 Minas Gerais Nayla Micherif Unplaced
1996 Paraná Maria Joana Parizotto Unplaced
1995 Minas Gerais Renata Bessa Soares Unplaced
1994 São Paulo Valéria Melo Péris Unplaced
1993 Rio Grande do Sul Leila Cristine Schüster Top 10
1992 Paraná Maria Carolina Otto Unplaced
1991 São Paulo Patrícia Godói Unplaced
1989 Ceará Flávia Cavalcanti Unplaced Best National Costume
1988 Santa Catarina Isabel Cristina Bedüschi Unplaced
1987 Distrito Federal Jaqueline Ribeiro Meirelles Unplaced Best National Costume
1986 Rio Grande do Sul Deise Nunes de Souza Top 10
1985 Mato Grosso Márcia Giagio Canavezes Top 10
1984 São Paulo Ana Elisa Flores Unplaced
1983 Minas Gerais Marisa Fully Coelho † Unplaced
1982 Pará Celice Pinto Marques Top 12
1981 Rio de Janeiro Adriana Alves de Oliveira 3rd Runner-up Best National Costume
1980 Rio de Janeiro Eveline Didier Schröeter Unplaced
1979 Rio Grande do Norte Marta Jussara da Costa 3rd Runner-up
1978 Minas Gerais Suzana Araújo dos Santos Unplaced
1977 São Paulo Cássia Morais Silveira Unplaced
1976 São Paulo Kátia Celestino Moretto Unplaced
1975 Santa Catarina Ingrid Budag Top 15
1974 São Paulo Sandra Oliveira Unplaced
1973 São Paulo Sandra Mara Ferreira Top 15
1972 Rio Grande do Sul Rejane Vieira da Costa † 1st Runner-up
1971 Minas Gerais Eliane Parreira Guimarães 4th Runner-up
1970 Guanabara Eliane Thompson Top 15
1969 Santa Catarina Vera Lúcia Fischer Top 15
1968 Bahia Martha Maria Vasconcellos Miss Universe 1968
1967 São Paulo Carmen de Barros Ramasco Top 15 Best National Costume
1966 Guanabara Ana Cristina Ridzi Bercet Unplaced
1965 Guanabara Raquel Helena de Andrade Top 15
1964 Paraná Ângela Teresa Vasconcelos Top 15
1963 Rio Grande do Sul Iêda Maria Britto Vargas Miss Universe 1963
1962 Bahia Olívia Rebouças Cavalcanti 4th Runner-up
1961 Minas Gerais Staël Maria da Rocha Abelha Unplaced
1960 Guanabara Jean "Gina" MacPherson Top 15
1959 Guanabara Vera Regina Ribeiro Secco 4th Runner-up
1958 Guanabara Adalgisa Colombo Teruskin 1st Runner-up
1957 Amazonas Teresinha Gonçalves Morango 1st Runner-up
1956 Rio Grande do Sul Maria José Cardoso Top 15
1955 Ceará Emília Barreto Corrêa Lima Top 15
1954 Bahia Maria Marta Hacker Rocha 1st Runner-up

^ Joseane Oliveira, from Rio Grande do Sul, was the winner and competed in the Miss Universe, but she was stripped of the crown later because she was married at the time of her crowning.

Winners by state[edit]

State Titles Winning Years
Rio Grande do Sul
1956, 1963, 1972, 1986, 1993, 1999, 2001, 2002, 2004, 2006, 2008, 2011, 2012, 2015
Minas Gerais
1961, 1971, 1978, 1983, 1995, 1997, 2007, 2010, 2019
São Paulo
1967, 1973, 1974, 1976, 1977, 1984, 1991, 1994
Rio de Janeiro 1958, 1959, 1960, 1965, 1966, 1970, 1980, 1981
Santa Catarina
1969, 1975, 1988, 2005
Paraná 1964, 1992, 1996, 2016
1955, 1989, 2014
Mato Grosso 1985, 2000, 2013
Bahia 1954, 1962, 1968
1957, 2018
Rio Grande do Norte 1979, 2009
Tocantins 2003
Mato Grosso do Sul 1998
Federal District 1987
Pará 1982

Miss Brasil Internacional[edit]

  •      : Declared as Winner
  •      : Ended as runner-up or top 5/6 qualification
  •      : Ended as one of the finalists or semifinalists
  •      : Ended as special awards winner
Traditionally the second title of Miss Brasil will be crowning as Miss Brasil Internacional and competing at the Miss International pageant. Sometimes the other runners-up will be appointing if the official representative did not compete at the pageant. Began in 2017 Miss Beleza Internacional Brasil took over the franchise of Miss International and the winner directly sends to Miss International pageant.
Year Province Miss Brasil Placement at Miss International Special Awards
2018 São Paulo Stephanie Pröglhöf Unplaced
2017 São Paulo Bruna Custódio Zanardo Unplaced
2016 Rio Grande do Norte Manoella Alves dos Santos Unplaced
2015 Paraná Ísis Stocco Machado Top 10
2014 Rio Grande do Norte Deise Benício Top 10
2013 Rio Grande do Norte Cristina Alves Top 15
2012 São Paulo Rafaela Butareli Top 15
2011 Bahia Gabriella Marcelino Top 15
2010 Amazonas Lílian Lopes Pereira Unplaced Best National Costume
2009 Minas Gerais Rayanne de Morais Top 15
2008 Ceará Vanessa Lima Vidal Unplaced
2007 Rio Grande do Sul Carolina Prates Néry Unplaced
2006 Acre Maria Cláudia Barreto Unplaced
2005 Espírito Santo Ariane Colombo Top 12
2004 Paraná Grazielli Massafera Unplaced
2003 Pará Carlessa Rubicínthia Unplaced
2002 Pernambuco Milena Ricarda de Lima Unplaced
2001 Minas Gerais Fernanda Tinti Borja Pinto Top 15
2000 Rio Grande do Sul Maria Fernanda Schiavo Unplaced
1999 Minas Gerais Alessandra Nascimento Top 15
1998 Rio Grande do Sul Luizeani Altenhofen Unplaced
1997 Rio Grande do Norte Valéria Cristina Böhm Top 15 Best National Costume
1996 Mato Grosso do Sul Ana Carina Góis Homa Unplaced
1995 Mato Grosso Débora Reis Moretto Top 15
1994 São Paulo Ana Paula Barrote Unplaced
1993 Minas Gerais Tatiana Paula Alves Unplaced
1992 Minas Gerais Cyntia de Cunto Moreira Top 15
1991 Rio Grande do Sul Lisiane Bolsani Braile Top 15
1990 Paraná Ivana Carla Hübsch Unplaced
1989 São Paulo Ana Paula Ottani Unplaced
1988 São Paulo Elizabeth Ferreira Unplaced Best National Costume
1987 Rio Grande do Sul Fernanda Campos Top 15
1986 Rio Grande do Sul Kátia Marques Faria Unplaced
1985 São Paulo Kátia Nascimento Top 15
1984 Rio de Janeiro Ana Elisa Glitz Top 15
1983 São Paulo Geórgia Marinho Ventura Unplaced
1982 Sergipe Carmen Júlia Rando Bonoldi Unplaced
1981 Paraná Taiomara do Rocio Borchardt 1st Runner-up
1980 São Paulo Fernanda Bôscolo de Camargo Unplaced
1979 Goiás Suzane Ferreira de Andrade Unplaced
1978 Rio de Janeiro Ângela Soares Chichierchio Unplaced
1977 Federal District Patrícia Viotti de Andrade Unplaced
1976 Rio de Janeiro Vionete Revoredo Fonseca 1st Runner-up
1975 Federal District Lisane Guimarães Távora 4th Runner-up
1974 Rio Grande do Sul Janeta Eleomara Hovler Unplaced
1973 Guanabara Denise Penteado Costa Unplaced
1972 Guanabara Jane Vieira Macambira 3rd Runner-up
1971 Rio Grande do Sul Maria Bernadete Heemann Top 15
1970 Did not compete
1969 São Paulo Maria Lúcia Alexandrino Top 12
1968 Guanabara Maria da Glória Carvalho Miss International 1968
1967 Minas Gerais Virgínia Barbosa de Souza Top 15
1966 No contest
1965 São Paulo Sandra Penno Rosa 4th Runner-up
1964 Guanabara Vera Lúcia Couto 2nd Runner-up Miss Photogenic
1963 Paraná Tânia Maria Franco Top 15
1962 São Paulo Julieta Maria Straüss Unplaced
1961 Rio Grande do Sul Vera Brauner Menezes 1st Runner-up
1960 Federal District Magda Renate Pfrimer Unplaced

Winners by state[edit]

State Titles Winning Years
São Paulo
1962, 1965, 1969, 1980, 1983, 1985, 1988, 1989, 1994, 2012, 2017
Rio Grande do Sul
1961, 1971, 1974, 1986, 1987, 1991, 1998, 2000, 2007
Rio de Janeiro
1964, 1968, 1972, 1973, 1976, 1978, 1984
Minas Gerais
1967, 1992, 1993, 1999, 2001, 2009
1963, 1981, 1990, 2004, 2015
Federal District 4 1960, 1975, 1977, 2019
Rio Grande do Norte 1997, 2013, 2014, 2016
Amazonas 2010
Ceará 2008
Acre 2006
Espírito Santo 2005
Pará 2003
Pernambuco 2002
Mato Grosso do Sul 1996
Mato Grosso 1995
Sergipe 1982
Goiás 1979



Television acts[edit]

The actresses[edit]

Some Miss Brasil winners or finalists were acting in a lead or supporting roles in telenovelas and motion pictures after her reigns (nationwide or locally). By example:

The hostesses[edit]

Some Miss Brasil winners or finalists acted or are still active hosting shows, sports programming or movie sessions aired in national television daily or weekly. They were/are:


Some Miss Brasil pageant contestants, finalists or winners have appeared in popular reality television programs broadcast nationwide:


  1. ^ "INTERNATIONAL: Lovely Lisl". Time Magazine. 24 June 1929.
  2. ^ "BRAZIL: Revenge". Time Magazine. 22 September 1930.

External links[edit]