Miss Bumbum

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Miss Bumbum
Dom Dom Dim! Dim Dim Dom! (6842458908).jpg
Rosana Ferreira, winner of Miss Bumbum 2011
Genrebeauty pageant
Location(s)São Paulo
FounderCacau Oliver
WebsiteOfficial website Edit this at Wikidata

Miss Bumbum is an annual beauty pageant held in Brazil to reward the owner of the best buttocks in the country.[1][2] Created by journalist and entrepreneur Cacau Oliver,[3][4][5][6][7] the competition has 27 contestants, each of whom represents one of the country's 27 states.[1] The winner receives 50,000 Brazilian reais (about US$22,000) in endorsement deals, and instantly becomes a celebrity in Brazil.[1] Brazilian television network RedeTV! broadcasts the event.[8] The reigning title holder is Ellen Santana.

Miss Bumbum made its first foray into the US market by licensing an official 2017 calendar for distribution in the US. The calendar was published in December 2016, featuring the 2016 winner Erika Canela on the cover.[9]


Other notable contestants[edit]


In October 2013, according to the International Business Times, models Mari Sousa, 25, and Eliana Amaral, 24, were accused of paying the equivalent of thousands of dollars in bribes to the judges of the contest.[20]

In 2018 two trans women became contestants for Miss Bumbum, the first such women to do so. Several of the other contestants objected to the inclusion of trans women in the contest.[21] The 2018 contest was also marred by a losing contestant, Aline Uva, accusing her opposition of having surgically augmented buttocks and causing a ruckus onstage.[10]

Similar contests[edit]

Miss Bumbum Brazil has led to spin-off competitions in Miami (USA), Japan, and for the FIFA World Cup in soccer.[citation needed] Miss Reef, held in various South American countries, and Got Ass, held in North America, are similar competitions engaged in judging which women have the best buttocks.[22]

Cultural context[edit]

In Brazilian slang, bumbum is a term used for a woman's buttocks, which are considered an important element of physical beauty in Brazilian culture.[23] An appreciation of well-shaped and sizeable female buttocks is common and widespread in Brazil[24] and the traditional Brazilian preference is for women to have large round buttocks,[23] the Brazilian ideal being much wider, thicker and shapelier than may often be associated with the European ideal.[24] In 2014, more than 50,000 buttock implant procedures were performed in Brazil, compared to 19,000 in the United States.[25] The popularity of the Miss Bumbum contest in Brazil in 2014 led to online voting for the winner exceeding 2 million votes.[24]

See also[edit]


  1. ^ a b c Carolina Moreno (August 11, 2014). "Miss Bumbum 2014 Contestants Hope To Have Brazil's Best Butt". The Huffington Post. Retrieved October 26, 2014.
  2. ^ Hilary Hanson (September 29, 2012). "'Miss Bum Bum' Pageant Seeks Brazil's Best Butt (PHOTOS)". The Huffington Post. Retrieved October 26, 2014.
  3. ^ Thaís Sant'Anna (September 17, 2014). "'Fama é como uma droga', diz criador do Miss Bumbum" ['Fame is like a drug', says creator of Miss Bumbum]. Ego.globo.com (in Portuguese). Retrieved October 26, 2014.
  4. ^ Carol Pires (May 2014). "Inventor de subcelebridades" [Inventor of Subcelebrities]. Folha de S.Paulo (in Portuguese).
  5. ^ Miss Bumbum Brasil - Idealizador do Miss Bumbum, Cacau Oliver conta como teve a ideia de criar o concurso, Globotv.globo.com
  6. ^ "Miss Bum Bum 2014 Finalistas". Taringa!. August 2014. Retrieved October 26, 2014.
  7. ^ "Miss Bumbum presenta a sus candidatas de la edición 2014" [Miss Bumbum presents its candidates for the 2014 contest]. montevideo.com.uy (in Spanish). 6 August 2014. Retrieved 26 October 2014.
  8. ^ Silva, Daniel F. (2017). Subjectivity and the Reproduction of Imperial Power: Empire's Individuals. Routledge Interdisciplinary Perspectives on Literature. Routledge. ISBN 9781317443384.
  9. ^ "Spend 12 Months with Miss Bumbum: Miss Bumbum 2017 Calendar". Bumbum Calendar. Retrieved 3 July 2017.
  10. ^ a b Petkar, Sofia (8 November 2018). "Miss BumBum 2018 contestants tussle on stage as one accuses a rival of cheating with 'plastic butt'". News.com.au. Retrieved 2018-11-08.
  11. ^ "Miss Bumbum Brazil 2015 Winner Announced". Latin Post. Retrieved 2016-11-17.
  12. ^ "Dai Macedo Wins 2013 Miss Bum Bum Competition, Despite Controversy". The Huffington Post. November 14, 2013. Retrieved October 26, 2014.
  13. ^ David Moye (December 4, 2012). "Carine Felizardo Wins Brazil's Miss Bum Bum 2012 (PHOTOS, VIDEO)". The Huffington Post. Retrieved October 26, 2014.
  14. ^ a b "Look behind: pageant picks Brazil's most shapely female posterior". Hindustan Times. December 1, 2012. Retrieved October 26, 2014.
  15. ^ "Brazil's Miss Bum Bum – The Best Kind of Beauty Pageant". Deepbottle.com. January 9, 2013. Retrieved 14 September 2017 – via eBaum's World.
  16. ^ "Brazil Chooses Miss Bumbum, a Tribute to the Country's Favorite Female Anatomy Part » Design You Trust". Designyoutrust.com. Archived from the original on 3 July 2012. Retrieved October 26, 2014.
  17. ^ "Miss Bum Bum Brasil Looks Like The Greatest Pageant Of All-Time". Uproxx.com. September 28, 2012. Retrieved October 26, 2014.
  18. ^ Amanda Serra, do UOL em São Paulo (November 17, 2014). "Trampolim de subcelebridades, Miss Bumbum busca nova Andressa Urach". UOL entretenimento Celebridades. Retrieved January 13, 2015.
  19. ^ Marília Neves, do EGO em São Paulo. (April 20, 2016). "Claudia Alende anuncia mudança para os EUA após destaque em revista" [Claudia Alende announces move to US after being featured in magazine] (in Portuguese). Retrieved September 21, 2017.
  20. ^ "Miss Bumbum 2013 Contestants Mari Sousa, Eliana Amaral Bribed Brazilian Beauty Judges: Report". The Huffington Post. October 28, 2013. Retrieved October 26, 2014.
  21. ^ Claire Toureille (16 May 2018). "Miss Bumbum pageant: Trans model's rivals are trying to kick her out of contest to crown Brazil's best butt". Pink News.
  22. ^ "Welcome to Got Ass". Got Ass?. Retrieved 19 March 2018.
  23. ^ a b Kenn & Nichols 2017, p. 55.
  24. ^ a b c Kenn & Nichols 2017, p. 40.
  25. ^ Kenn & Nichols 2017, p. 62.

Further reading[edit]

External links[edit]