Rosana Ferreira, winner of Miss Bumbum 2011
|Next event||5 November 2018|
Miss Bumbum is an annual beauty pageant held in Brazil to reward the owner of the best buttocks in the country. Created by journalist and entrepreneur Cacau Oliver, the competition has 27 contestants, each of whom represents one of the country's 27 states. The winner receives 50,000 Brazilian reais (about US$22,000) in endorsement deals, and instantly becomes a celebrity in Brazil. Brazilian television network RedeTV! broadcasts the event. The reigning title holder is Ellen Santana.
Miss Bumbum made its first foray into the US market by licensing an official 2017 calendar for distribution in the US. The calendar was published in December 2016, featuring the 2016 winner Erika Canela on the cover.
- 2018: Ellen Santana
- 2017: Rosie Oliveira
- 2016: Erika Canela
- 2015: Suzy Cortez
- 2014: Indianara Carvalho
- 2013: Dai Macedo 
- 2012: Carine Felizardo 
- 2011: Rosana Ferreira 
Other notable contestants
In June 2013, Daisy Donovan, an English journalist working for Channel 4 claimed that popular television shows in Brazil, including Miss Bumbum, objectify and degrade women. She called the show "a spectacular feast of the flesh" and said she felt awkward watching the final, adding: "It's a bit disconcerting being a woman here and not dressed in dental floss."
In October 2013, according to the International Business Times, models Mari Sousa, 25, and Eliana Amaral, 24, were accused of paying the equivalent of thousands of dollars in bribes to the judges of the contest.
In 2018 two trans women became contestants for Miss Bumbum, the first such women to do so. Several of the other contestants objected to the inclusion of trans women in the contest. The 2018 contest was also marred by a losing contestant, Aline Uva, accusing her opposition of having surgically augmented buttocks and causing a ruckus onstage.
Miss Bumbum Brazil has led to spin-off competitions in Miami (USA), Japan, and for the FIFA World Cup in soccer. Miss Reef, held in various South American countries, and Got Ass, held in North America, are similar competitions engaged in judging which women have the best buttocks.
In Brazilian slang, bumbum is a term used for a woman's buttocks, which are considered an important element of physical beauty in Brazilian culture. An appreciation of well-shaped and sizeable female buttocks is common and widespread in Brazil and the traditional Brazilian preference is for women to have large round buttocks, the Brazilian ideal being much wider, thicker and shapelier than may often be associated with the European ideal. In 2014, more than 50,000 buttock implant procedures were performed in Brazil, compared to 19,000 in the United States. The popularity of the Miss Bumbum contest in Brazil in 2014 led to online voting for the winner exceeding 2 million votes.
- Claire Toureille (16 May 2018). "Miss Bumbum pageant: Trans model's rivals are trying to kick her out of contest to crown Brazil's best butt". Pink News.
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- Miss Bumbum Brasil - Idealizador do Miss Bumbum, Cacau Oliver conta como teve a ideia de criar o concurso, Globotv.globo.com
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- Lucy Waterlow for MailOnline (June 17, 2013). "From the contest to find the best bottom to 'humiliating' game shows, how TV degrading women passes for entertainment in Brazil". Daily Mail. Retrieved October 26, 2014.
- "Miss Bumbum 2013 Contestants Mari Sousa, Eliana Amaral Bribed Brazilian Beauty Judges: Report". The Huffington Post. October 28, 2013. Retrieved October 26, 2014.
- "Welcome to Got Ass". Got Ass?. Retrieved 19 March 2018.
- Paul Harper (6 April 2017). "Butt Out! Chile hosts controversial 'best bum' competition with hundreds of bikini-clad contestants refusing to be put off by angry protests". The Sun. UK. Retrieved 19 March 2018.
- Kenn & Nichols 2017, p. 55.
- Kenn & Nichols 2017, p. 40.
- Kenn & Nichols 2017, p. 62.
- Kenn, Erin; Nichols, Elizabeth Gackstetter (2017). Beauty around the World: A Cultural Encyclopedia. ABC-CLIO. ISBN 9781610699457.