Miss Representation

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Miss Representation
Miss Representation (2011).jpg
Directed byJennifer Siebel Newsom
Produced byJennifer Siebel Newsom
Julie Costanzo
Written byJennifer Siebel Newsom
Jessica Congdon
Claire Dietrich
Jenny Raskin
Music byEric Holland
CinematographySvetlana Cvetko
John Behrens
Ben Wolf
Norman Bonney
Nathan Levine-Heaney
Brad Seals
Boryana Alexandrova
Nicole Hirsch-Whitaker
Edited byJessica Congdon
Girls' Club Entertainment
Release date
Running time
85 minutes
CountryUnited States
Budget$750,000 (est.)

Miss Representation is a 2011 American documentary film written, directed, and produced by Jennifer Siebel Newsom.[1][2] It explores how mainstream media contributes to the under-representation of women in influential positions by circulating limited and often disparaging portrayals of women. The film premiered in the documentary category at the 2011 Sundance Film Festival.[3]


The film interweaves stories from teenage girls with provocative interviews to give an inside look at the media and its message. The film’s motto, “You can't be what you can't see,” underscores an implicit message that young women need and want positive role models, and that the media has thus far neglected its unique opportunity to provide them. The film includes a social action campaign to address change in policy, education and call for socially responsible business.[4][5] The movie brought along a lot of positive movement and encourages those who viewed the film to take the pledge against gender misrepresentations by using hashtags like #RepresentHer and #DisruptTheNarrative.[6][7]


The film previewed on October 18, 2010, at an awards luncheon hosted by the San Francisco Commission on the Status of Women.[8] The film premiered on January 22, 2011 at the Sundance Film Festival, followed by screenings at the Athena Film Festival at Barnard College in New York City in February.


The cast included both celebrities and political members as actors. This included people such as Hillary Clinton, Ellen Degeneres, Dolly Parton, Oprah Winfrey, Sarah Palin, and more.[9] For the complete list, [1]

Soundtrack and music[edit]

The film's soundtrack includes music from Metric, Alan Moorhouse, Van Phillips, Jules Larson, Chinatown, and Randi Skyland.[10]

Help, I'm Alive -Metric

Gold Guns Girls -Metric

In The Swing -Alan Moorhouse

Tom Fool -Van Phillips

I Want It All -Jules Larson

Drive Me Crazy -Chinatown

This Is My Life -Randi Skyland


The Oprah Winfrey Network acquired broadcast rights for the film following its premiere.[11]

Audience Award from[12]
Official Selection at[12]

Advocacy efforts[edit]

Miss Representation was the film to inspire The Representation Project, a non-profit organization using celebrity ambassadors to spread the messages of the film to the community and media. This organization was founded in April 2011 and has since created the award winning documentary The Mask You Live In, as well as built an online platform to provide tools and information for how to make a difference in your community.[15]

A call-to-action campaign grew out of the film, including a Twitter campaign to call out offensive media, a crowd-sourced list of media that represent women and girls fairly, a virtual internship program to recruit representatives, guides for media representation conversation starters, guides for electing females for political office, weekly action alerts, gender equality principles and resources & tools for taking action.[16]

Filming locations[edit]

Most filming took place in Los Angeles, California and San Francisco, California.[17]

Online activism[edit]

In March 2017 for the International Women's Day, Jennifer Siebel Newsom and The Representation Project (formerly “Miss Representation.org”[18]) launched a campaign against hate speech[19] ("#NotBuyingIt") asking Amazon to stop buying ads on website Breitbart and using the crowdspeaking platform Daycause[20] to create a tweetstorm.

See also[edit]


  1. ^ "Trailer of the day: "Miss Representation"". Salt Lake Tribune. December 10, 2010. Retrieved 5 January 2011.
  2. ^ Bigelow, Catherine (February 3, 2010). "Boaz Mazor pays a visit". San Francisco Chronicle. p. 2. Retrieved 29 December 2010.[permanent dead link]
  3. ^ Martin, Paul. "Sundance 2011 - The Best of the Rest". Indie Movies Online. Retrieved 29 December 2010.
  4. ^ Lauzen, Martha, PhD., The Celluloid Ceiling: Behind-The-Scenes Employment of Women in the Top 250 Films of 2009
  5. ^ Rutgers Center for American Women and Politics
  6. ^ "#RepresentHer - The Representation Project". The Representation Project. Retrieved 2016-12-01.
  7. ^ "#DisruptTheNarrative - The Representation Project". The Representation Project. Retrieved 2016-12-01.
  8. ^ "San Francisco Celebrates Woman's Human Rights". San Francisco Sentinel. October 17, 2010. Retrieved 29 December 2010.
  9. ^ Newsom, Jennifer Siebel; Acquaro, Kimberlee; Baker, Chris; Ball, Krystal (2014-04-15), Miss Representation, retrieved 2016-12-12
  10. ^ Newsom, Jennifer Siebel; Acquaro, Kimberlee; Baker, Chris; Ball, Krystal (2014-04-15), Miss Representation, retrieved 2016-12-12
  11. ^ "OWN Acquires Miss Representation for OWNs Documentary Film Club". February 10, 2011.
  12. ^ a b c http://therepresentationproject.org/films/miss-representation/
  13. ^ a b Newsom, Jennifer Siebel; Acquaro, Kimberlee (2014-04-15), Miss Representation, retrieved 2016-12-01
  14. ^ "2012 and 2013 Gracie Awards". thegracies.org. Archived from the original on 2012-10-04. Retrieved 2012-10-28.
  15. ^ "About - The Representation Project". The Representation Project.
  16. ^ "Archived copy". Archived from the original on 2014-02-10. Retrieved 2014-12-22.
  17. ^ Newsom, Jennifer Siebel; Acquaro, Kimberlee; Baker, Chris; Ball, Krystal (2014-04-15), Miss Representation, retrieved 2016-12-12
  18. ^ "About - The Representation Project". The Representation Project. Retrieved 2017-03-11.
  19. ^ "This Is This Easiest Way To Fight Hate Speech". Retrieved 2017-03-11.
  20. ^ "Amazon, Your Ads Support Hate". Daycause. Retrieved 2017-03-11.

External links[edit]