Miss Sweden (in Swedish: Fröken Sverige), is the title of the Swedish beauty pageant, which ran from 1949 to 2003, by the female magazine VeckoRevyn and production company Strix in partnership with MTG. The competition qualified delegates to the global contest Miss World. As the competition stopped running, it was replaced by separate pageants with various franchises.
The event was founded by Bonnier Media Group in 1948; the franchise was held from 1949 until 1999 by the magazine VeckoRevyn, and from 2000 to 2004 by the production company Strix. The first pageant was held in 1949 and was won by Kerstin Ringberg. This pageant has introduced models and actresses such as Anita Ekberg, Mary Stävin, Lena Olin, Jessica Folcker and Victoria Silvstedt. Many of the contestants have found notable careers in television and film, locally and in Hollywood with numerous of contracts with Universal Pictures. Some of them remain missing their maiden names.
The pageant has a long tradition of sending the national delegates to vacation abroad, for photos in swimsuits and evening gowns to viewers, such as Dubai (1996), Canary Islands (1997) and Barbados (2002).
The event was cancelled after 2004, due to harassment by feminist organizations of the organizers, Strix.
Franchise holder between 1949 and 2000: VeckoRevyn
|Year||Fröken Sverige||Origin||Placement at Miss Universe|
|1952||Anne Marie Thistler||Stockholm||Top 10|
|1954||Ragnild Olausson 4th runner up in Miss Universe competition Alingsås||Top 15|
|1955||Hillevi Rombin||Alfta||MISS UNIVERSE 1955|
|1956||Ingrid Goude Second runner up in Miss Universe||Sandviken||Top 15|
|1957||Ingrid Margareta Jonsson||Gothenburg||Top 15|
|1958||Birgitta Elisabeth Gårdman||Stockholm||Top 15|
|1959||Marie Louise Ekström||Sundsvall||Top 15|
|1961||Gunilla Knutsson Topp 15||Ystad|
|1963||Kicki Margareta Jonsson||Stockholm|
|1964||Siv Åberg||Gävle||4th runner-up|
|1965||Ingrid Norrman||Tranås||3rd runner-up|
|1966||Margareta Arvidsson||Vänersborg||MISS UNIVERSE 1966|
|1967||Eva-Lisa Svensson||Gothenburg||Top 15|
- 2001: Malin Olsson, Falun
- 2002: Malou Hansson, Stockholm
- 2003: Helena Stenbäck, Piteå
- 2004: Katarina Wigander, Lerum
Delegates living abroad
|1952||Anne Marie Thistler||Mexico||Actress|
|1956||Ingrid Goude||United States||Actress|
|1961||Gunilla Knutsson||United States||Actress, model|
|1970||Kristina Wayborn||United States/UK||Actress|
|1978||Cecilia Rodhe||United States||Sculptor|
|1989||Louise Drevenstam||United States||Vice President of Camuto Group|
|44th||1992||Adam Alsing||Dubai||Monica Brodd||Uppland||Grand Hôtel||Celebrity Panel||28||VeckoRevyn||TV4|
|45th||1993||Yvonne Ryding||Johanna Lind||Östergötland||28|
|47th||1995||Martin Timell||Petra Hultgren||Stockholm||TV4 Television Centre||28|
|48th||1996||Canary Islands||Annika Duckmark||Västergötland||Berns Entertainment Centre||28|
|49th||1997||Agneta Sjödin||Victoria Lagerström||Stockholm||28|
|51st||1999||Sofia Wistam||Emma-Helena Nilsson||Jämtland||Circus Theatre||28|
|52nd||2000||Valerie Aflalo||Malmö||Hot Picks & Televoting||28|
|53rd||2001||Lydia Cappolicchio||Barbados||Malin Olsson||Dalarna||Grand Hôtel||SMS & Televoting||28||Strix||TV3/MTG|
|54th||2002||Ulrika Jonsson||Malou Hansson||Uppland||28|
|55th||2003||Fredrik Birging||Helena Stenbäck||Norrbotten||28|
The year of 1992 was the first time the pageant was broadcast. The promoters were a commercial channel alongside a magazine released for females. The readers picked their favourites and the winner was chosen among a panel of judges. The Miss Universe pageant was shown on Swedish television for the first time ever a few months later.
In 2001, winners were picked via a telephone poll. There was still an acting jury, giving suggestions over whom they might believe be potential for the Miss Universe pageant.