Miss Sweden (in Swedish: Fröken Sverige), is the title of the Swedish beauty pageant, which ran from 1949 to 2003, by the female magazine VeckoRevyn and production company Strix in partnership with MTG. The competition qualified delegates to the global contests Miss Universe and first runners-up to Miss World. As the competition stopped running, it was replaced by separate pageants with various franchises.
The pageant has a long tradition of sending the national delegates to vacation abroad, for photos in swimsuits and evening gowns to viewers, such as Dubai (1996), Canary Islands (1997) and Barbados (2002).
Founded by Bonnier Media Group in 1948 and franchise has been in hand from 1949 until 1999 by the magazine VeckoRevyn, from 2000 to 2004 by the production company Strix. The first pageant was held in 1949 and was won by Kerstin Ringberg. This pageant has introduced models and actresses such as Anita Ekberg, Mary Stävin, Lena Olin, Jessica Folcker and Victoria Silvstedt. Many of the contestants have found notable careers in television and film, locally and in Hollywood with numerous of contracts with Universal Pictures. Some of them remain missing their maiden names.
The event was cancelled after 2004 due to harassment from feminist organizations by the organizers, Strix.
Franchise holder between 1949-2000: VeckoRevyn
|Year||Fröken Sverige||Origin||Placement at Miss Universe|
|1952||Anne Marie Thistler||Stockholm||Top 10|
|1954||Ragnild Olausson||Alingsås||Top 15|
|1955||Hillevi Rombin||Alfta||MISS UNIVERSE 1955|
|1956||Ingrid Goude||Sandviken||Top 15|
|1957||Ingrid Margareta Jonsson||Gothenburg||Top 15|
|1958||Birgitta Elisabeth Gårdman||Stockholm||Top 15|
|1959||Marie Louise Ekström||Sundsvall||Top 15|
|1960||Birgitta Öfling||Uppsala||Top 15|
|1962||Monica Rågby||Gothenburg||3rd Runner-up|
|1963||Kicki Margareta Jonsson||Stockholm||Top 15|
|1964||Siv Märta Åberg||Gävle||4th Runner Up|
|1966||Margareta Arvidsson||Vänersborg||MISS UNIVERSE 1966|
|1967||Eva-Lisa Svensson||Gothenburg||Top 15|
- 2001: Malin Olsson, Falun
- 2002: Malou Hansson, Stockholm
- 2003: Helena Stenbäck, Piteå
- 2004: Katarina Wigander, Lerum
Delegates living abroad
|1952||Anne Marie Thistler||Mexico||Actress|
|1956||Ingrid Goude||United States||Actress|
|1961||Gunilla Knutsson||United States||Actress, model|
|1970||Kristina Wayborn||United States/UK||Actress|
|1978||Cecilia Rodhe||United States||Sculptor|
|1989||Louise Drevenstam||United States||Vice President of Camuto Group|
- Hillevi Rombin, the only deceased Miss Universe title holder since the pageant's inception, lived in Los Angeles, CA.
|44th||1992||Adam Alsing||Dubai||Monica Brodd||Uppland||Grand Hôtel||Celebrity Panel||28||VeckoRevyn||TV4|
|45th||1993||Yvonne Ryding||Dubai||Johanna Lind||Östergötland||Grand Hôtel||Celebrity Panel||28||VeckoRevyn||TV4|
|46th||1994||Yvonne Ryding||Dubai||Domenique Forsberg||Lappland||Grand Hôtel||Celebrity Panel||28||VeckoRevyn||TV4|
|47th||1995||Martin Timell||Dubai||Petra Hultgren||Stockholm||TV4 Television Centre||Celebrity Panel||28||VeckoRevyn||TV4|
|48th||1996||Martin Timell||Canary Islands||Annika Duckmark||Västergötland||Berns Entertainment Centre||Celebrity Panel||28||VeckoRevyn||TV4|
|49th||1997||Agneta Sjödin||Canary Islands||Victoria Lagerström||Stockholm||Berns Entertainment Centre||Celebrity Panel||28||VeckoRevyn||TV4|
|50th||1998||Agneta Sjödin||Canary Islands||Jessica Olérs||Dalarna||Berns Entertainment Centre||Celebrity Panel||28||VeckoRevyn||TV4|
|51st||1999||Sofia Wistam||Canary Islands||Emma-Helena Nilsson||Jämtland||Circus Theatre||Celebrity Panel||28||VeckoRevyn||TV4|
|52nd||2000||Sofia Wistam||Canary Islands||Valerie Aflalo||Malmö||Circus Theatre||Hot Picks & Televoting||28||VeckoRevyn||TV4|
|53rd||2001||Lydia Cappolicchio||Barbados||Malin Olsson||Dalarna||Grand Hôtel||SMS & Televoting||28||Strix||TV3/MTG|
|54th||2002||Ulrika Jonsson||Barbados||Malou Hansson||Uppland||Grand Hôtel||SMS & Televoting||28||Strix||TV3/MTG|
|55th||2003||Fredrik Birging||Barbados||Helena Stenbäck||Norrbotten||Grand Hôtel||SMS & Televoting||28||Strix||TV3/MTG|
The year of 1992 was the first time the pageant was broadcast. The promoters were a commercial channel alongside a magazine released for females. The readers picked their favourites and the winner was chosen among a panel of judges. The Miss Universe pageant was shown on Swedish television for the first time ever a few months later.
In 2001, winners were picked via a telephone poll. There was still an acting jury, giving suggestions over whom they might believe be potential for the Miss Universe pageant.