Miss Sweden

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Miss Sweden
TypeBeauty pageant
Official language
WebsiteOfficial website
Annika Duckmark, Fröken Sverige 1996, during a television ceremony in 2009

Miss Sweden (in Swedish: Fröken Sverige), is the title of the Swedish beauty pageant, which ran from 1949 to 2003, by the female magazine VeckoRevyn and production company Strix in partnership with MTG. The competition qualified delegates to the global contest Miss World. As the competition stopped running, it was replaced by separate pageants with various franchises.

Pageant history[edit]

The event was founded by Bonnier Media Group in 1948; the franchise was held from 1949 until 1999 by the magazine VeckoRevyn, and from 2000 to 2004 by the production company Strix. The first pageant was held in 1949 and was won by Kerstin Ringberg. This pageant has introduced models and actresses such as Anita Ekberg, Mary Stävin, Lena Olin, Jessica Folcker and Victoria Silvstedt. Many of the contestants have found notable careers in television and film, locally and in Hollywood with numerous of contracts with Universal Pictures. Some of them remain missing their maiden names.

The pageant has a long tradition of sending the national delegates to vacation abroad, for photos in swimsuits and evening gowns to viewers, such as Dubai (1996), Canary Islands (1997) and Barbados (2002).

The event was cancelled after 2004, due to harassment by feminist organizations of the organizers, Strix.[1]


Franchise holder between 1949 and 2000: VeckoRevyn

Year Fröken Sverige Origin Placement at Miss Universe
1952 Anne Marie Thistler Stockholm Top 10
1953 Ulla Sandklef Gothenburg
1954 Ragnild Olausson 4th runner up in Miss Universe competition Alingsås Top 15
1955 Hillevi Rombin Alfta MISS UNIVERSE 1955
1956 Ingrid Goude Second runner up in Miss Universe Sandviken Top 15
1957 Ingrid Margareta Jonsson Gothenburg Top 15
1958 Birgitta Elisabeth Gårdman Stockholm Top 15
1959 Marie Louise Ekström Sundsvall Top 15
1960 Birgitta Öfling Uppsala
1961 Gunilla Knutsson Topp 15 Ystad
1962 Monica Rågby Gothenburg
1963 Kicki Margareta Jonsson Stockholm
1964 Siv Åberg Gävle 4th runner-up
1965 Ingrid Norrman Tranås 3rd runner-up
1966 Margareta Arvidsson Vänersborg MISS UNIVERSE 1966
1967 Eva-Lisa Svensson Gothenburg Top 15

Franchise holder between 2001-2004: Strix Productions and Moore! Magazine

Delegates living abroad[edit]

Pageant Delegate Location Career
1952 Anne Marie Thistler Mexico Actress
1956 Ingrid Goude United States Actress
1961 Gunilla Knutsson United States Actress, model
1970 Kristina Wayborn United States/UK Actress
1978 Cecilia Rodhe United States Sculptor
1989 Louise Drevenstam United States Vice President of Camuto Group


Edition Year Presenter Version Winner Represented Venue Voting Delegates Franchise Broadcast
44th 1992 Adam Alsing Dubai Monica Brodd Uppland vapen.svg Uppland Grand Hôtel Celebrity Panel 28 VeckoRevyn TV4
45th 1993 Yvonne Ryding Johanna Lind Östergötlands läns vapen.png Östergötland 28
46th 1994 Domenique Forsberg Lappland vapen.svg Lappland 28
47th 1995 Martin Timell Petra Hultgren Stockholm län vapen.svg Stockholm TV4 Television Centre 28
48th 1996 Canary Islands Annika Duckmark Västergötland vapen.svg Västergötland Berns Entertainment Centre 28
49th 1997 Agneta Sjödin Victoria Lagerström Stockholm län vapen.svg Stockholm 28
50th 1998 Jessica Olérs Dalarna vapen.svg Dalarna 28
51st 1999 Sofia Wistam Emma-Helena Nilsson Jämtland vapen.svg Jämtland Circus Theatre 28
52nd 2000 Valerie Aflalo Malmö fulla vapen.svg Malmö Hot Picks & Televoting 28
53rd 2001 Lydia Cappolicchio Barbados Malin Olsson Dalarna vapen.svg Dalarna Grand Hôtel SMS & Televoting 28 Strix TV3/MTG
54th 2002 Ulrika Jonsson Malou Hansson Uppland vapen.svg Uppland 28
55th 2003 Fredrik Birging Helena Stenbäck Norrbotten vapen.svg Norrbotten 28

The year of 1992 was the first time the pageant was broadcast. The promoters were a commercial channel alongside a magazine released for females. The readers picked their favourites and the winner was chosen among a panel of judges. The Miss Universe pageant was shown on Swedish television for the first time ever a few months later.

In 2001, winners were picked via a telephone poll. There was still an acting jury, giving suggestions over whom they might believe be potential for the Miss Universe pageant.

The last winner was crowned in early 2004, with the winner being Katarina Wigander, and she was crowned by Moore! Magazine.

See also[edit]


External links[edit]