The Many (advertising agency)

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The Many
IndustryAdvertising, marketing, entertainment
FoundedVenice Beach, CA, February 2010
Headquarters
Santa Monica, CA
,
United States
Area served
United States
Website[1]

The Many, formerly known as Mistress[1], is an independent creative and strategic advertising agency based in Los Angeles, California and Hamburg, Germany.[2]

History[edit]

L-R: Damien Eley, creative director; Blake E. Marquis, design director; Jens Stoelken, strategy director; Scott Harris, creative director; Christian Jacobsen, strategy director.

The Many (then known as Mistress) was founded in Venice Beach in February 2010 by five partners: Christian Jacobsen, Damien Eley, Scott Harris, Blake E. Marquis and Jens Stoelken.[3] After merging with media agency, Supermoon, former CEO, Amir Haque, became the newly-integrated agency's sixth partner.[4]

The Many’s work has been widely covered in the press, especially their campaigns for Mattel’s Hot Wheels in which race car professionals performed stunts on life-size re-creations of toy Hot Wheels tracks (V-Drop, Double Loop, Corkscrew etc.) at the ESPN X Games, the “Fearless at the 500” event at the Indianapolis Motor Speedway, and for The World’s Best Driver, a feature length web film.[5] The stunts set Guinness World Records and won four Lions at the Cannes Advertising Festival in 2013,[6] one gold and three silver.[7][8]

The Many has co-founded Neato, a collegiate marketing agency run by former Red Bull marketing executive Mike Poznansky.[9] In 2014, the agency also co-founded Mistress.tech, a software agency in Hamburg, Germany with the German software developer Freiheit.com.[10]

In 2011, The Many was named an Advertising Age Small Agency of the Year, winning a Gold award.[11]. In 2017, it merged with 2014 Ad Age Agency of the Year, Supermoon (formerly Tiny Rebellion)[12], and in 2018, won Small Agency of the Year, silver[13].

References[edit]

  1. ^ https://www.campaignlive.com/article/mistress-changes-name-10-years/1523044
  2. ^ "A Mistress worth sharing - the nimble passionate creative shop in Venice beach will show you a good time". Adland.tv.
  3. ^ "Gallery: The Year in Portraits". AdWeek.com.
  4. ^ "L.A. Indie Agency Supermoon Merges with Mistress". www.adweek.com. Retrieved 2018-06-15.
  5. ^ "Giant Toys for Attracting Much Older Boys". Nytimes.com.
  6. ^ "Hot Wheels Toys: "DOUBLE LOOP DARE @ X GAMES [video]" Ambient Advert by Mistress". Coloribus.
  7. ^ "Meet the Agency That Dreamed Up Life-Size Hot Wheels And broke 2 world records in the process By Daniel Lefferts". AdWeek.com.
  8. ^ "Elisa Tan, lead creative at Mistress LA". Businessinsider.com.
  9. ^ "Red Bull's College Marketing Whiz Strikes Out on His Own". AdWeek.com.
  10. ^ "LA's Mistress Forms German Agency Venture". MediaPost.com.
  11. ^ "Small Agency of the Year, 1-10 Employees, Gold: Mistress". Adage.com.
  12. ^ https://www.adweek.com/agencyspy/l-a-indie-agency-supermoon-merges-with-mistress/134637
  13. ^ https://adage.com/article/special-report-small-agency-conference-and-awards/small-agency-year-silver-mistress/314290/