Mistress (advertising agency)

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Mistress
Industry Advertising, marketing, entertainment
Founded Venice Beach, CA, February 2010
Headquarters Santa Monica, CA, United States
Area served
United States
Website Mistress.agency

Mistress is an independent creative and strategic advertising agency based in Los Angeles, California and Hamburg, Germany.[1]

History[edit]

L-R: Damien Eley, creative director; Blake E. Marquis, design director; Jens Stoelken, strategy director; Scott Harris, creative director; Christian Jacobsen, strategy director.

Mistress was founded in Venice Beach in February 2010 by five partners: Christian Jacobsen, Damien Eley, Scott Harris, Blake E. Marquis and Jens Stoelken.[2] After merging with media agency, Supermoon, former CEO, Amir Haque, became the newly-integrated agency's sixth partner.[3]

Mistress’s work has been widely covered in the press, especially their campaigns for Mattel’s Hot Wheels in which race car professionals performed stunts on life-size re-creations of toy Hot Wheels tracks (V-Drop, Double Loop, Corkscrew etc.) at the ESPN X Games, the “Fearless at the 500” event at the Indianapolis Motor Speedway, and for The World’s Best Driver, a feature length web film.[4] The stunts set Guinness World Records and won four Lions at the Cannes Advertising Festival in 2013,[5] one gold and three silver.[6][7]

Mistress has co-founded Neato, a collegiate marketing agency run by former Red Bull marketing executive Mike Poznansky.[8] In 2014, the agency also co-founded Mistress.tech, a software agency in Hamburg, Germany with the German software developer Freiheit.com.[9]

In 2011, Mistress was named an Advertising Age Small Agency of the Year, winning a Gold award.[10]

Awards[edit]

  • ProMaxBDA - North America Agency of the Year: 2016
  • Cannes - Gold: Branded Content 2013
  • Cannes - Silver: Promo & Activation 2013
  • Clio - Gold: Content & Contact: 2012 and 2013
  • Clio - Gold: Branded Content: 2013
  • Clio - Bronze: Integrated Campaign: 2013
  • One Show - Gold: Innovation in Branded Content: 2012
  • One Show - Silver: Non-Broadcast Long Form: 2013
  • One Show - Bronze: Integrated Branding Campaign 360: 2012
  • Andy - Gold: Branded Content: 2013
  • D&AD - Integrated and earned media: 2012
  • London International – Bronze: New media: 2013
  • London International – Finalist: Non-Traditional Branded Content: 2013
  • Game Marketing Awards - Gold: Outstanding Overall Marketing Campaign Of The Year: 2013
  • Game Marketing Awards - Gold: Thinking Outside of the Box: 2013
  • Game Marketing Awards - Gold: Outstanding Paid Digital Media Ad Long Form: 2013
  • Game Marketing Awards - Silver: Most Effective Buzz Generating Tactic: 2013
  • A-List Hollywood Branded Entertainment - Gold: Events: 2013
  • A-List Hollywood Branded Entertainment - Bronze: Events: 2013
  • Ad Age - Gold: Small Agency of the Year 2011

References[edit]