|City of license||Kansas City, Missouri|
|Broadcast area||Kansas City, Missouri|
|Slogan||"Kansas City's #1 Hit Music Station"|
|First air date||1958 (as KCMK)|
|Format||Top 40 (CHR)|
|Callsign meaning||MiX, Variety|
|Former callsigns||KCMK (1958-1971)
KMXV ("Mix 93.3") is a Top 40 (CHR) station based in Kansas City, Missouri, United States. The Wilks Broadcasting outlet operates at 93.3 MHz with an ERP of 100 kW. Its current slogan is "Kansas City's #1 Hit Music Station". It is also one of two Top 40's competing in the Kansas City Metropolitan Area, the other being KCHZ.
The station was sold off by CBS Radio to Wilks Broadcasting in November 2006 as part of a nation-wide reduction of radio stations by CBS.
The station began in 1958 as KCMK-FM (Kansas City, Missouri/Kansas), a classical station, but had several format changes (primarily country) over the next sixteen years. County DJ Jack Wesley "Cactus Jack" Call was at the station (from KCKN) for one week when he was killed on January 25, 1963 in a car crash. Singer Patsy Cline sang at a benefit for him at Memorial Hall (Kansas City, Kansas) on March 3, 1963. She was unable to leave Kansas City the next day because the airport was fogged in and was killed in a plane crash on March 5, 1963 en route from Fairfax Airport to Nashville.
In 1974, KWKI-FM (call letters which began in 1971) became "The Rock of Kansas City." With this format, it became the first true mainstream FM rock station in Kansas City. After a short period of religious programming beginning in 1978, the station achieved its strongest ratings to date with a switch to soft adult contemporary as KLSI-FM ("Classy 93") in 1982. Following the purchase of the station by Apollo Broadcasting in 1990, the call letters were changed to KMXV-FM ("Mix 93"), and the station shifted towards the growing Hot AC format, though the station's playlist largely remained the same (the Hot AC format was very similar to the Mainstream AC format at the time). Due to the lack of a full-signaled Top 40 outlet in the market (KISF's signal was mostly East of the city), KMXV began a slow transition to the format in 1993 and 1994, shifting the AC format and personalities over to then-sister KUDL. On March 30, 1994, the change to "Mix 93.3" was complete. In the beginning, KMXV offered a heavily dance-leaning rhythmic Top 40 direction. By 1996, it had returned to a more broad-based mainstream Top 40 approach that at times leaned towards adult/modern product. Despite being in competition with top 40 station KKSW and rival KCHZ offering more rhythmic content than KMXV (and, to a lesser extent, urban contemporary KPRS), Mix has maintained high ratings for years. However, this changed in late 2010, when KCHZ began overtaking them in the ratings, as that station was ranked #2 with a 6.2 share, while Mix had a 5.6 share and ranked #5. To combat this, the station began leaning more towards rhythmic content, while slightly edging away from its long-time adult lean.
KMXV produces an annual, day-long concert every year with the title "RED WHITE & BOOM". Artists such as Ashlee Simpson, Maroon 5, Kelly Clarkson, Jesse McCartney, Destiny's Child, Daughtry, Pink, Nick Lachey, Bon Jovi, Jordin Sparks, and Lifehouse have performed. It has been running for 14 years and is usually held in June. The concert was staged at the Sandstone Amphitheater in Bonner Springs, Kansas, although in 2011, the venue was changed to Worlds of Fun in Kansas City, Missouri. In 2012, "Red White & Boom" was held at Starlight Theatre on June 23.
Current programming lineup as of September 2013
- 12am-6 am: Nathan Graham
- 6 am-10 am: Rocket and Teresa Show (with Ponch)
- 10 am-3 pm: The Jenny Matthews Show
- 3 pm-7 pm: Dave-O
- 7 pm-Midnight: KC's #1 Night Show with Steve Serrano
- 7:00 pm: "Top 7 @ 7"
- 8:00 pm: "8 O'Clock Face-Off"
- 9:00 pm: Interactive 5 at 9
- 10:00 pm: Mix Music
- 2-6 am: Mix Music
- 6 am-10 am: Rocket and Teresa Rewind
- 10 am-6 pm: Various DJs
- 6 pm-11pm: Open House Party w/ John Garabedian
- 11pm-2 am: The Weekend Mix
- Midnight-7 am: Mix Music
- 7 am-11 am: The Rick Dees Weekly Top 40
- 11 pm-6 pm: Nathan Graham
- 7pm-9 pm: Round Trip with Dave-O
9 pm-12 am: Mix Music
- Kelly Urich (now at KZPT)
- Karen Barber (now working for real estate agency Reece & Nichols' Kansas City offices)
- Cabana Boy (now at KBFF, Portland, Oregon)
- Danny Douglas
- Mat Mitchell (now at KRBE-FM, Houston, Texas)
- "Jack Wesley "Cactus Jack" Call (1923 - 1963) - Find A Grave Memorial". Findagrave.com. Retrieved 2012-01-29.
- Patsy: the life and times of Patsy Cline - Margaret Jones - Google Books. Books.google.com. Retrieved 2012-01-29.
- KMXV-FM's web site
- KMXV-FM Webstream
- Jenny Matthews in Her Life Magazine
- Wilks Broadcast Group Radio Stations
- Query the FCC's FM station database for KMXV
- Radio-Locator information on KMXV
- Query Nielsen Audio's FM station database for KMXV